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Advertising & Promotion - MKT621 - VU Video Lectures
2357 Views
Introduction To Advertising, Growing Importance Of Advertising, Definition Of Advertising, Explanation Of Personal And Non Personal Selling.
810 Views
Reasons And Advantages Of Advertising And Its Objectives, Segments Of Advertising, Why To Advertise?, History Of Advertising.
814 Views
Classification Of Advertisements, The Elements Of Advertising And Its Impact.
793 Views
Advertising And Society, The Relationship And Effect Of Advertising On Society, The Impact Of Advertising On Various Segments Of Society, Ethics In Advertising, Code Of Ethics, The Role Of Advertising As A Marketing Tool, Related Marketing Process.
771 Views
What Is Marketing Tools, Assembling Marketing Mix, Five Factors For Assembling Marketing Mix, Components Of Marketing Mix, Product Life Cycle (Plc) Curve.
747 Views
Explain The Marketing Tools, Stages Of Plc (Product Life Cycle), Marketing Plan, What Is The Need Of Marketing Plan?, Marketing Demand, Role & Function Of Advertising.
761 Views
What Is Advertising Planning?, Advertising Objectives, Types Of Advertising, Target Audience, Process Of Identifying Target Audience, Why Positioning, Positioning Strategies, Seven Approaches To Positioning Strategy.
725 Views
Deciding About Positioning Strategy, Identify Competitor, How Are Competitors Perceived & Evaluated By Consumers?, Broad Positioning Rules, Components Of Positioning, Creative Strategies, 7 Steps Of Creative Process, Universal Advertising Standards.
811 Views
Advertising Message, Universal Advertising Standards, Designing Message, Advertising Message Format, Advertising Message Structure, Developing Media Plan, Media Plan Execution, Advertising Budget.
748 Views
Advertising Budget, The Approach Required To Work Out A
Practical And Workable Budget, Advertising With Special Reference To
Implementation And Evaluation, Advertising Research, Advertising Research Objectives, Advertising Research Process, Exploratory Or Informal Research, Research Design, Advertising Research Components.
745 Views
Advertising Strategy Research, Creative Concept Research, Specific Communication Objectives, Broad Communication Objectives, Advertising Copy Methods, Pre-Testing Advertisements Methods, Print Advertising, Tv & Radio Advertising, Post- Campaign Testing Methods, Inquiry Tests, Sales Test, Recall Test, Recognition Test, Media Research, Media Selection, Vehicle Distribution, Vehicle Exposure, Ad Exposure, Advertising Communication.
745 Views
Placement Evaluation Of Advertisement, What Is Concept Testing, What Is Theme Testing, Copy Research, Account Planning, Initial Briefing, At Whom Product Or Service Aimed?, What Are The Buying Motives?, What Is The Distribution Channel?, What Is The Selling Price?.
745 Views
Working Of Advertising, 12 Steps To Develop Effective Campaign, Basic Communication Model, Two Way Communication Model, Advertising Communication Model, The Advertiser.
835 Views
Advertising Response Hierarchy Models, The Aida Model, Hierarchy Of Effects Model, Innovation-Adoption Model, Information Processing Model.
806 Views
Problem Solving Strategies, Procedure To Handle Problems, Who Are Other Audiences Whose Opinions Matter?, Persuasive Advertisement Strategy, Message Orientation, Media Orientation, Eight Principles Apply To Consumer Behavior.
820 Views
Principles Applying To Consumer Behaviour, Advertising Apeals, Advertising Execution, Media Mix Decisions, Effective Media Choice Decision, Media Planner’s Objective, Issues To Be Decided, How Scheduling Decision Is Made, Three Approaches Of Scheduling, Tools Used In Deciding Reach, Gross Rating Point (Grp ), Target Rating Point (Trp).
703 Views
Creativity In Advertising, Four Rules Of Creativity, The Creative Process, Background In Research, Major Selling Ideas, Using Unique Selling Proposition, Creating A Brand Image, Finding The Inherent Drama, Style Of Selling.
697 Views
What Is Copy Writer?, Creativity Vs Profit, Copywriter’s Work, Characteristics Of Copywriter, Importance Of Language.
742 Views
Why Advertising, How Does Advertising Help?, Advertising & Market Education, Two Kinds Of Market Education & Two Types Of Market, Effects Of Adopting Market Education Strategy, Techniques Adopted For Market Education, Advertising & Public Relations, How Advertising Differs From Pr, Advertisement Campaigns.
727 Views
Methods To Appreciate A Problem, What To Sponsor?, Advertising Media, Categories Of Press, Advantages Of Newspapers, Advantages Of Magazines, Changes In Magazine Industry.
874 Views
Important Tool Of Advertising, Types Of Magazines, Types Of Advertising, Television Advertising, Advantage Of Tv T O Other Media, Advantages Of Television Advertising, Limitations Of Television, Ingredients Of A Good Tv Campaign, Forms Of Tv Advertising, Radio Advertising, Disadvantages Of Radio, Measuring Radio Audience, Limitations Of Cable Tv, Transit Advertising, Billboards Advertising, Disadvantages Of Bill Boards.
735 Views
Online Advertising, Some Internet Buzzwords, Button Ads, Cost Per Click, Interstitial, Importance Of Online Advertising, Types Of Online Advertising, Challenges Of Online Advertising, Customized Websites.
818 Views
Online Advertising, Online Advertising Challenges, Structural Challenges, Tools For Online Advertising, Advertising & Integrated Marketing Communication (Imc), The Promotional Mix, The Tool For Imc Elements, Direct Marketing, Steps Of Direct Marketing Operation, Advantages Of Direct Marketing, Sales Promotion, Features Of Sales Promotion, Promotional Planning Process.
799 Views
Features Of Sales Promotion, Types Of Sales Promotion Activities, Growing Importance Of Sales Promotion, How To Use Consumer Promotion, How To Use Trade Promotion, Tools Of Trade Promotion.
729 Views
What Is Publicity?, The Company’s Inability To Have Control Over
Publicity As Compared With Advertising, Power Of Publicity, Advantages Of Publicity, Control Over Publicity, What Is Personal Selling?, Assigning Role To Personal Selling, How Cost Effective Is Each Element?, Role Of Sales Person, Advantages Of Personal Selling, International Advertising, Future Of Global Advertising.
769 Views
Analysis Of Marketing Environment, Who Are Your Competitors?, The Target Buyer, Future Of Market Growth.
742 Views
What Is Marketing Plan?, How To Make A Successful Marketing Plan?.
800 Views
Sales And Marketing Plans, Promoting Business In Low Cost, How To Identify Customers, Buyer Identification.
710 Views
How To Be Good Clients, Channel Buyers, Consumer Goods Buyers.
2047 Views
Client Agency Relationship, How To Keep Clients?, How To Be A Top Account Executive, Key To Manage Advertising Agency.
1527 Views
The Duty Of Owner Or Boss Of An Advertising Agency, Cardinal Rules For Running An Agency, Advertising Without An Agency, Effective Use Of Money Saving Resources, Evaluating Present Logo, Defining Your Corporate Identity.
738 Views
Newspaper Advertising, Who Should Use Newspaper?, Space Costs, Types Of Newspaper Ads, Using Newspapers Space, Newspaper Ads Design Tips.
781 Views
Advertising Medium, How To Use Magazines, Cost Of Magazine Advertising, How To Use Radio, Daypart Buying Options, How To Use Television, How Tv Stations Divide Days & Rates, Producing Tv Spots, Appraise Production Company.
736 Views
Utility Of Various Media, The Utility Of Radio Tv Newspapers And Magazines, The Use Of Direct Mail As An Important Advertising Tool, Who Should Use Direct Mail?, Rules Of Direct Mai.
693 Views
What Is Seasonal Advertising?, Low Vs. High Involvement, Maximizing Impact, The Web Advertising, Continuous Evaluation, Problem Diagnosis, Measuring Advertising.
771 Views
Components Of Advertising, Buy Ology Of Mind, Measures Of Advertising Effectiveness, Using Brand Focused Measures, Making Good Ad Campaigns, Advertising Drugs Is An Art.
745 Views
Criticism On Advertising, Should Advertising Be Abolished?.
720 Views
Effect Of Advertising, Lessons For Success, Conclusion Of Effect Of Advertising, How To Prompt Awareness, Problem With Media Or The Ad, Creating Design That Sells.
745 Views
Creating Effective Design, When To Use Illustrations, Language Of Typography, Some Pointers About Body Copy, Selection Of Computer, Desktop Publishing.
796 Views
What Is Worksheets?, Demographics Of Your Target, Target’s Media Usage.
753 Views
Glossary Of Advertising, Defincation Of Advertising.
693 Views
Concept Of An Ad, How To Develop A Concept Of An Ad?.
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