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» 8am - Aug 1, 2010
What Is Publicity?, The Company’s Inability To Have Control Over Publicity As Compared With Advertising, Power Of Publicity, Advantages Of Publicity, Control Over Publicity, What Is Personal Selling?, Assigning Role To Personal Selling, How Cost Effective Is Each Element?, Role Of Sales Person, Advantages Of Personal Selling, International Advertising, Future Of Global Advertising.
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