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Market-Based Approach For Poverty Reduction, Growing Interest, Growing Success in BOP Markets, Moving towards a more hospitable environment for business, What BOP markets look like, BOP business strategies that work, New Perspectives --- Challenging Deep-Seated Beliefs, Affording Access Rather than Ownership, Monetizing Hidden Assets, Bridging the Gap in Public Goods through Private Enterprise, Scaling Out versus Scaling Up, Governing through Influence Rather than Authority.