Benchmark of Marketing, Customer Experience Management, Marketing Orientation, Influence of Marketing Environment on marketing decisions, Marketing Decisions, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), New...

• Introduction and Overview • Purposes of CRM • Customer Service Facilitation • History of customer services • Customer Complaints and its Handling • Implementation of CRM • How to construct CRM program? • Improving Customer...

Introduction to Marketing Research, Selection of Marketing Research Supplier, Defining marketing research problem and developing an approach, Searching secondary data and their citation, Research Design and its classification, Exploratory Research...

Introduction to Advertising, Advertising and Society, Marketing Tools, Role and Functions of Advertising, Advertising Planning, Positioning, Advertising Message, Advertising Budget, Advertising Reach, Pre – Placement Evaluation, Working of...

Understanding brands - introduction, Brand manifestations/ fundamentals, Brand challenges, Strategic brand management, Brand vision, Building brand vision, Brand picture, Brand persona, Brand contract, Brand based customer model, Positioning,...

Topics Covered 1. Overview of International Marketing 2. International Marketing Process 3. Engaging in International Markets 4. International Trade & investment Theories 5. International Marketing Information Requirements 6. Foreign National...