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MKT501 Marketing Management

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Benchmark of Marketing, Customer Experience Management, Marketing Orientation, Influence of Marketing Environment on marketing decisions, Marketing Decisions, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), New...
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• Introduction and Overview • Purposes of CRM • Customer Service Facilitation • History of customer services • Customer Complaints and its Handling • Implementation of CRM • How to construct CRM program? • Improving Customer...
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Introduction to Marketing Research, Selection of Marketing Research Supplier, Defining marketing research problem and developing an approach, Searching secondary data and their citation, Research Design and its classification, Exploratory Research...
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Introduction to Advertising, Advertising and Society, Marketing Tools, Role and Functions of Advertising, Advertising Planning, Positioning, Advertising Message, Advertising Budget, Advertising Reach, Pre – Placement Evaluation, Working of...
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Understanding brands - introduction, Brand manifestations/ fundamentals, Brand challenges, Strategic brand management, Brand vision, Building brand vision, Brand picture, Brand persona, Brand contract, Brand based customer model, Positioning,...
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Topics Covered 1. Overview of International Marketing 2. International Marketing Process 3. Engaging in International Markets 4. International Trade & investment Theories 5. International Marketing Information Requirements 6. Foreign National...