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Mass Communication - VU Video Lectures

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MCM101 Introduction to Mass Communication

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What's communication? Elements of communication, Forms & Types of communication, Importance of communication, Process of communication, Models of communication, What's message? Characteristics of message ,Effects of communication, Communication and...
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Communication, Levels of Communication, Interpersonal Communication, Communication in the Organization, Communication Destination, Listening, Improving your Listening Skills, Nonverbal Communication, Barriers to Communication, Overcoming...
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Evolution of mass media, Print media in the sub-continent, Mass media after independence & ayub khan’s era, Role of Pakistani mass media in Ayub Khan’s era, Changes in mass media in Ayub’s era and its impacts, Role of mass media in general...
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Introduction to journalistic writings, Why writing skills are viewed as crucial, Writer as a communicator,Difference between speaking and writing, Qualities and the concerns of a good writer, Qualities of good writing, Principles of effective and...
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An Introduction to News, News and journalism, Categories of News, Components of news, News values, Elements of News, News Sources, Reporting, Types of reporting, Professional and ethical standards, Interviewing, Lead Journalistic Style Winning...
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Introduction & Brief History ,How Does PR Work, Publics of PR, Planning, Public Relations Programmes, Medias of PR, Press Relations in PR, Special Uses of Public Relations, Budgeting in PR, Public Relations Problems, Methods of Communication, PR in...
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The unique nature of Pakistani nation-state, Pakistan the first 11 year 1947-1958, From new hopes to shattered dreams: 1958-1971, Renewing Pakistan: 1971-2005, The constitution of Pakistan, The political system of Pakistan, The election commission...
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History of Broadcast, Classification of Programs, Current Affairs Programs, Types of Outdoor Broadcasting, Curtain Raiser, Radio Feature, Musical Programs of Radio, Radio Documentary, Disc Jockey, Voice in Broadcasting, Noise, Studio, Radio Drama,...
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Difference between DC, DSC, DJ, The Meanings of Development, Approaches to Development Communication, The Concept and Practice of Development Journalism, Models of communication, Evolution of Development Support Communication, Factors for successful...
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Introduction to Advertising, Advertising and Society, Strengths and Weaknesses of Advertising, Ethics in Advertising, Advertising Department, Advertising Agency, Selecting an ad agency, Advertising agencies in Pakistan, Kinds of Advertising, Media...
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Defining communication, Paradigms, What is a theory, Kinds of problems theory addresses, Communication processes, Concept of Mass Communication, Normative theories, Authoritarian theory, Libertarian theory, Civic or public journalism, Limitations of...
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Importance of languages, Sources of material, Internet usage in feature writing, What makes a good feature, Demands of a feature, Conducting and writing of interviews, Writing novelty intros, Structure of features, Selection of pictures,...
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Creativity and Idea generation for TV, Pre-requisites of a creative producer, Refining an idea for production, Concept Development, Research and reviews, Script writing, Pre-production phase, Selection of required, Content/talent, Program planning,...
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Creativity and Idea generation for TV, Pre-requisites of a creative producer, Refining an idea for production, Concept Development, Research and reviews, Script writing, Pre-production phase, Selection of required, Content/talent, Program planning,...
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Introduction to Online Journalism, Distinguishing characteristics of online journalism, Online Journalism vs. Traditional media, Introduction to Online advertising, Online advertising: Types and Advantages/Disadvantages, Internet as tool for...
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Brief survey of origin and development of press in Europe and America Sub continent pre- partition, History and development of radio in the world UK -BBC, ( Europe) USA - Voice of America, etc. (America) Sub-continent -All India Radio and Radio...
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Introduction to Community Journalism, Role of Journalism in society, Media ---the mirror of the society, Responsibilities of media, Public listening in community journalism, Identifying community problems, Relationship between community, journalist...
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Evolution of print journalism, Print Journalism in Foreign Countries, Print Journalism in sub continent, Development in magazine journalism, History of magazine journalism, Factors Influencing Magazine, Journalism, Magazines, Types of magazines,...
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Introduction, Mass Media, Management, Media Strategy, Steps of Media Strategy, Alternative media, Advertising, Types of Advertising, The function of media management in Advertising, Media Ethics, Areas of media ethics, Context of media ethics, Media...
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The historical context of international communication, Communication and empire, Advent of the popular media, The cold war-from communist propaganda to capitalist persuasion, International communication and development, Approaches to theorizing...
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Need of laws and code of ethics to regulate media, Code of ethics for journalists and other media professionals, Media Ethics Islamic and Western perspective, western code of Ethics, Absolute vs. Responsible Freedom, Ethics in Public relation,...