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Marketing Management - MKT501 - VU Video Lectures

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Marketing Management
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Customer Experience Management, Customer Lifetime Value (Clv), Customer Experiecene Management (Cem), Cem Techniques And Steps, General Rules Of Cem.
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Marketing Orientation 1, Application Of The Concept, Sustainable Competitive Advantage, Core Competency.
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Marketing Orientation 2, The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Societical Concept.
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Influence Of Marketing Environment On Marketing Decisions, Broad Environment, Controllable Factors, Uncontrollable Factors, Handling Broad Environment.
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Marketing Decisions, The Marketing Mix, Promotion Decisions, Limitations Of Marketing Mix Framework.
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What Is Marketing Plan.
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Marketing Plan Contd, Summary Of Situation Analysis.
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Strategic Marketing Planning (Part-I), Types Of Marketing Strategies, Horizontal Integration, Three Types Of Vertical Integration, Aggressiveness Strategies, Prospector Strategy, Defender Strategy.
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Strategic Marketing Planning, Market Dominance Strategies, Market Leader, Market Challenger, Market Follower, Market Nicher.
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What Is Product?, Three Aspects Of A Product, Types Of Products, Classifying Products, Product Differentiation.
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Product Life Cycle (Plc), A Typical Product Life Cycle, Management Of The Cycle.
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524 Views
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New Product Development (Npd), Types Of New Products, What Is Commercialization?, Research And Development, What Is Conjoint Analysis?.
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New Product Development (Npd), When To Launch The Product?, Where To Lanch The Product?, To Whom To Launch The Product?, How To Launch The Product?.
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416 Views
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Consumer Adoption Process, Mass Market Approach, Stages Of Consumer Adoption Process, Factors Influencing The Adoption Process, Characteristics Of The Innovation Affect The Rate Of Adoption.
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465 Views
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Packaging And Labeling, The Purpose Of Packaging And Labels, Physical Protection Of The Object, Agglomeration, Information Transmission, Reducing Theft, Packaging Types, Packaging As A Potent Marketing Tool, Consumer Affluence, Innovative Opportunity, Packaging Types, Primary Packaging, Secondary Packaging, Transport Packaging, Decorative Packaging, Mandatory Labeling.
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406 Views
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What Is Brand Management?, Premium Brand, Economy Brand, Fighting Brand, Corporate Branding, Family Branding, Individual Branding, Brand Leveraging, Co-Branding, Branding Policies, Brand Development.
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384 Views
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Price And Pricing, Pricing Defined, Zone Pricing, Strategy, Psychological Pricing.
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437 Views
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What Is Pricing?, Psychological Pricing, Research Supporting Odd Pricing Theory, Shops And Stores, Retail Pricing.
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Pricing Objectives, Maximize Long-Run Profit Maximize Short-Run Profit, Increase Sales Volume, Increase Market Share, Obtain A Target Rate Of Return On Investment (Roi), Match Competitors Prices.
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Pricing Objectives, Build Store Traffic, Discounts And Allowances, The Purpose Of Discounts, Types Of Discounts And Allowances.
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Penetration Pricing, The Advantages Of Penetration Pricing, Price Penetration, Loss Leader, What Is Price War?.
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394 Views
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Pricing, Fixed Pricing, Variable Pricing, Profit Maximization, The Total Revenue, The Marginal Revenue, Total Revenue Method, Marginal Cost Marginal Revenue Method, Modes Of Operation.
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493 Views
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Price Discrimination, Types Of Price Discrimination, First Degree Price Discrimination, Second Degree Price Discrimination, Third Degree Price Discrimination, Modern Taxonomy, Examples Of Price Discrimination, Travel Industry, Segmentation By Age Group And Student Status, Retail Incentives, Incentives For Industrial Buyers, Universal Pricing.
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369 Views
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Portfolio Management, B.C.G. Boston Consulting Group-Analysis, Contribution Margin Analysis, Ge General Electric. Multi Factorol Analysis.
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What Is Promotion?, Marketing Communications Planning Framework, Advertising, What Is Personal Selling, What Is Sales Promotion, Publicity And Public Relations, Integrated Marketing Communications, A Model For Integrated Marketing.
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Promotion Cont, Integrated Marketing Communications (Imc), Sales Promotion, Consumer Sales Promotion Techniques, Trade Sales Promotion Techniques.
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What Is Advertising?, Public Service Advertising, Social Impact, Negative Effects On Communication Media.
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Mind Share, An Important Objective Of Advertising, Mind Share, Dominant Mind Share, Etymology And Usage.
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What Is Television Commercials?, Characteristics Of Commercials, Types Of Tv Commercials, What Is Billboard?, Traditional Billboards, Mechanical Billboards, Digital Billboards, Mobile Billboards, Placement Of Billboards, Non Commercial Use Of Billboards.
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What Is Sales?, What Is Selling Techniques?, Mode Of Selling, Types Of Sales, Transaction Sales, Consultative Sales, Complex Sales, Critique Of Selling, Selling Technique.
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407 Views
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What Is Negotiation?, Approaches To Negotiation, The Advocate's Approach, Best Alternative To A Negotiated Agreement (Batna), The Win Win Negotiator's Approach, Negotiation As A Process.
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364 Views
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What Is Sales Force Management?, Advantages To Sales People, Advantages To The Sales Manager, Advantages To The Marketing Manager, Strategic Advantages.
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340 Views
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What Is Publicity, What Is Public Relation?, What Is Corporate Image?, Basic Tools Of The Publicist, Multi-Component Video News Releases (Vnr’s), The Advantages Of Publicity, Effectiveness Of Publicity, Corporate Image And Product Positioning.
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372 Views
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What Is Distribution Channels?.
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The Distribution Channel, Channel Members, Channel Structure, The Internal Market, Vertical Marketing System (Vms), Channel Decisions, Cost And Consumer Location, Channel Management, Channel Membership, Channel Motivation, Monitoring And Managing Channels, Vertical Marketing, Horizontal Marketing.
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417 Views
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What Is Supply Chain Management (Scm), Supply Chain Management Problems, Distribution Network Configuration, Distribution Strategy, Strategic Activities, Tactical Activities.
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What Is Wholesaling?, Function Of Wholesalers, Wholesalers Market Types, Merchant Wholesalers, Full-Service Wholesalers, Exclusive Distributors, Wholesalers Marketing Decisions, According To The United Nations Statistics Division, Market Logistics And Engineering.
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367 Views
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What Is Retailing?, Tail End Of The Commercial Tunnel, Retail Functions, Retail Pricing.
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What Is Consumer Behavior?, Models Of Consumer Behavior, Buyer Decision Processes.
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What Is Consumer Behavior?, Models Of Buyer Decision Making, Decision Making Style, Cognitive And Personal Biases In Decision Making, Loss Aversion, Can Loss Aversion Ever Be Rational?.
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What Is Consumer Behavior, Maslow's Hierarchy Of Needs, Deficiency Needs, Physiological Needs, Safety Needs.
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What Is Swot Analysis?, Errors To Be Avoided.
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What Is Market Research?, Types Of Business Research, Types Of Marketing Research, Marketing Research Methods, Some Commonly Used Marketing Research Terms.
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395 Views
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Qualitative Marketing Research, The Role Of Qualitative Research, Depth Interviews, What Is Laddering?, What Is Symbolic Analysis?, Focus Groups, Projective Techniquesquantitative Marketing Research, Scope And Requirements.