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Principles of Marketing - MGT301 - VU Video Lectures
598 Views
Road Map, Understanding Marketing And Marketing Process, Core Marketing Concepts, Exchange, Transactions, And Relationships, Markets.
518 Views
Marketing Functions, Customer Relationship Management.
375 Views
Marketing In Historical Perspective And Evolution Of Marketing.
377 Views
Marketing Challenges In The 21st Century, Rapid Globalisation, The Changing World Economy,The Call For More Ethics And Social Responsibility.
427 Views
Strategic Planning And Marketing Process, Characteristics Of A Strategic Plan, Strategic Planning Process.
383 Views
Portfolio Analysis, Marketing Process, Implementing The Marketing Plan, Marketing Process.
338 Views
Marketing Process, Contents Of Marketing Plan.
412 Views
Marketing Environment, Micro Macro Environment.
323 Views
Analyzing Marketing Opportunities And Developing Strategies, Mis.
324 Views
The Marketing Research Process, Defining The Problem And Research Objectives, Developing The Research Plan.
289 Views
The Marketing Research Process, Consumer Market, Implementing The Research Plan, Interpreting And Reporting The Findings.
369 Views
Consumer Buying Behavior, Model Of Consumer Behavior, Factors Influencing Consumer Behavior.
354 Views
Consumer Buying Behavior, Types Buying Behaviors, Buyer Decision Process.
417 Views
Business Markets And Buying Behavior, What Is A Business Market?, Characteristics Of Business Markets, Business Buyer Behavior, Major Influences On Business Buyers, The Business Buying Process, Institutional And Government Markets.
347 Views
Market Segmentation, Market Segmentation, Steps In Target Marketing, Levels Of Market Segmentation, Levels Of Marketing Segmentation, Segmenting Consumer Markets, Key Terms.
399 Views
Market Segmentation, Requirements For Effective Segmentation, Market Targeting, Choosing A Market-Coverage Strategy, Socially Responsible Target Marketing, Positioning For Competitive Advantage.
357 Views
Product, Individual Product Decisions, Branding, Packaging.
353 Views
New Product Development Process, Product Line Strategies, New-Product Development, Commercialization, Speeding Up New-Product Development, Key Terms.
343 Views
New Product Development, Product Life- Cycle Stages And Strategies, Types Of New Products Include, Consumer Adoption Process, Product Life-Cycle Strategies.
395 Views
Price The 2nd P Of Marketing Mix, Introduction, Factors To Consider When Setting Prices.
472 Views
Price The 2nd P Of Marketing Mix, General Pricing Approaches, Break-Even Analysis And Target Profit Pricing, Fixed Cost, New-Product Pricing Strategies, Product Mix Pricing Strategies.
352 Views
Price The 2nd P Of Marketing Mix, Price-Adjustment Strategies, Discount And Allowance Pricing, Segmented Pricing, Psychological Pricing, Promotional Pricing, Geographical Pricing, International Pricing.
372 Views
Price The 2nd P Of Marketing Mix, Price Changes, Initiating Price Changes, Buyer Reactions To Price Changes, Competitor Reactions To Price Changes, Responding To Price Changes.
390 Views
Place The 3rd P Of Marketing Mix, Marketing Channel, Why Are Marketing Intermediaries Used?, Distribution Channel Functions, Number Of Channel Levels, Channel Behavior And Organization, Vertical Marketing Systems, Horizontal Marketing Systems, Hybrid Marketing Systems, Channel Management Decisions.
306 Views
Logistic Management, Push Versus Pull Strategy, Physical Distribution And Logistics Management.
360 Views
Retailing And Wholesaling, Retailing, Retailer Marketing Decisions, The Future Of Retailing, Wholesaling, Types Of Wholesalers, Wholesaler Marketing Decisions.
369 Views
Promotion The 4th P Of Marketing Mix, The Marketing Communications, The Marketing Communications Mix, Integrated Marketing Communications, The Changing Communications Environment, The Need For Integrated Marketing Communications, A View Of The Communication Process, Steps In Developing Effective Communication, Identifying The Target Audience, Determining The Communication Objectives, Designing A Message, Message Content, Message Structure, Message Format, Choosing Media, Setting The Total Promotion Budget.
272 Views
Advertising, The Five M’s Of Advertising, Advertising Decisions.
315 Views
Advertising Sales Promotion, Selecting Advertising Media, Sales Promotion, Major Sales Promotion Tools, Developing The Sales Promotion Program, Sales Promotion Uses And Limitations Of Sales Promotion.
337 Views
Sales Force Management, The Role Of The Sales Force, The Personal Selling Process, Managing The Sales Force.
303 Views
Creating Competitive Advantage, Competitive Advantage.
429 Views
Global Marketing, Global Marketing Environment, Deciding On The International Marketing Program, The Global Strategy Framework, Deciding On The Marketing Organisation, Basic Competitive Strategy Profiles.
360 Views
What Is E-Marketing, Electronic Commerce, Rules Of E-Marketing, Buyer Benefits Of E-Commerce, Seller Benefits Of Ecommerce, Internet Marketing Objectives.
263 Views
Marketing And Society, Social Criticisms Of Marketing, Marketing Ethics, Enlightened Marketing.
307 Views
Define Marketing, Simple Marketing System, Core Concepts Of Marketing, Customer Relationship Management, Marketing Philosophies, Bcg Matrix, Product Market Expansion Grid, Marketing Process, Marketing Environment, Marketing Information System And Marketing Research, Consumer Behavior, Marketing Segmentation, Product And Services.
303 Views
A New Product Development, Product Life Cycle Strategies, Pricing Strategies, Placing Strategies, Promotion Strategies, Creating Competitive Advantage, Global Market Place, Marketing And Society.
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