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Principles of Marketing - MGT301 - VU Video Lectures
383 Views
Road Map, Understanding Marketing And Marketing Process, Core Marketing Concepts, Exchange, Transactions, And Relationships, Markets.
283 Views
Marketing Functions, Customer Relationship Management.
217 Views
Marketing In Historical Perspective And Evolution Of Marketing.
244 Views
Marketing Challenges In The 21st Century, Rapid Globalisation, The Changing World Economy,The Call For More Ethics And Social Responsibility.
285 Views
Strategic Planning And Marketing Process, Characteristics Of A Strategic Plan, Strategic Planning Process.
253 Views
Portfolio Analysis, Marketing Process, Implementing The Marketing Plan, Marketing Process.
204 Views
Marketing Process, Contents Of Marketing Plan.
235 Views
Marketing Environment, Micro Macro Environment.
221 Views
Analyzing Marketing Opportunities And Developing Strategies, Mis.
204 Views
The Marketing Research Process, Defining The Problem And Research Objectives, Developing The Research Plan.
186 Views
The Marketing Research Process, Consumer Market, Implementing The Research Plan, Interpreting And Reporting The Findings.
258 Views
Consumer Buying Behavior, Model Of Consumer Behavior, Factors Influencing Consumer Behavior.
221 Views
Consumer Buying Behavior, Types Buying Behaviors, Buyer Decision Process.
240 Views
Business Markets And Buying Behavior, What Is A Business Market?, Characteristics Of Business Markets, Business Buyer Behavior, Major Influences On Business Buyers, The Business Buying Process, Institutional And Government Markets.
205 Views
Market Segmentation, Market Segmentation, Steps In Target Marketing, Levels Of Market Segmentation, Levels Of Marketing Segmentation, Segmenting Consumer Markets, Key Terms.
241 Views
Market Segmentation, Requirements For Effective Segmentation, Market Targeting, Choosing A Market-Coverage Strategy, Socially Responsible Target Marketing, Positioning For Competitive Advantage.
218 Views
Product, Individual Product Decisions, Branding, Packaging.
184 Views
New Product Development Process, Product Line Strategies, New-Product Development, Commercialization, Speeding Up New-Product Development, Key Terms.
208 Views
New Product Development, Product Life- Cycle Stages And Strategies, Types Of New Products Include, Consumer Adoption Process, Product Life-Cycle Strategies.
208 Views
Price The 2nd P Of Marketing Mix, Introduction, Factors To Consider When Setting Prices.
268 Views
Price The 2nd P Of Marketing Mix, General Pricing Approaches, Break-Even Analysis And Target Profit Pricing, Fixed Cost, New-Product Pricing Strategies, Product Mix Pricing Strategies.
213 Views
Price The 2nd P Of Marketing Mix, Price-Adjustment Strategies, Discount And Allowance Pricing, Segmented Pricing, Psychological Pricing, Promotional Pricing, Geographical Pricing, International Pricing.
212 Views
Price The 2nd P Of Marketing Mix, Price Changes, Initiating Price Changes, Buyer Reactions To Price Changes, Competitor Reactions To Price Changes, Responding To Price Changes.
204 Views
Place The 3rd P Of Marketing Mix, Marketing Channel, Why Are Marketing Intermediaries Used?, Distribution Channel Functions, Number Of Channel Levels, Channel Behavior And Organization, Vertical Marketing Systems, Horizontal Marketing Systems, Hybrid Marketing Systems, Channel Management Decisions.
182 Views
Logistic Management, Push Versus Pull Strategy, Physical Distribution And Logistics Management.
202 Views
Retailing And Wholesaling, Retailing, Retailer Marketing Decisions, The Future Of Retailing, Wholesaling, Types Of Wholesalers, Wholesaler Marketing Decisions.
219 Views
Promotion The 4th P Of Marketing Mix, The Marketing Communications, The Marketing Communications Mix, Integrated Marketing Communications, The Changing Communications Environment, The Need For Integrated Marketing Communications, A View Of The Communication Process, Steps In Developing Effective Communication, Identifying The Target Audience, Determining The Communication Objectives, Designing A Message, Message Content, Message Structure, Message Format, Choosing Media, Setting The Total Promotion Budget.
170 Views
Advertising, The Five M’s Of Advertising, Advertising Decisions.
189 Views
Advertising Sales Promotion, Selecting Advertising Media, Sales Promotion, Major Sales Promotion Tools, Developing The Sales Promotion Program, Sales Promotion Uses And Limitations Of Sales Promotion.
195 Views
Sales Force Management, The Role Of The Sales Force, The Personal Selling Process, Managing The Sales Force.
174 Views
Creating Competitive Advantage, Competitive Advantage.
213 Views
Global Marketing, Global Marketing Environment, Deciding On The International Marketing Program, The Global Strategy Framework, Deciding On The Marketing Organisation, Basic Competitive Strategy Profiles.
187 Views
What Is E-Marketing, Electronic Commerce, Rules Of E-Marketing, Buyer Benefits Of E-Commerce, Seller Benefits Of Ecommerce, Internet Marketing Objectives.
177 Views
Marketing And Society, Social Criticisms Of Marketing, Marketing Ethics, Enlightened Marketing.
195 Views
Define Marketing, Simple Marketing System, Core Concepts Of Marketing, Customer Relationship Management, Marketing Philosophies, Bcg Matrix, Product Market Expansion Grid, Marketing Process, Marketing Environment, Marketing Information System And Marketing Research, Consumer Behavior, Marketing Segmentation, Product And Services.
181 Views
A New Product Development, Product Life Cycle Strategies, Pricing Strategies, Placing Strategies, Promotion Strategies, Creating Competitive Advantage, Global Market Place, Marketing And Society.
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