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Principles of Marketing - MGT301 - VU Video Lectures

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Principles Of Marketing, What Is Marketing?.
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Road Map, Understanding Marketing And Marketing Process, Core Marketing Concepts, Exchange, Transactions, And Relationships, Markets.
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1346 Views
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Marketing Functions, Customer Relationship Management.
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1122 Views
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Marketing In Historical Perspective And Evolution Of Marketing.
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Marketing Challenges In The 21st Century, Rapid Globalisation, The Changing World Economy,The Call For More Ethics And Social Responsibility.
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1091 Views
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Strategic Planning And Marketing Process, Characteristics Of A Strategic Plan, Strategic Planning Process.
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Portfolio Analysis, Marketing Process, Implementing The Marketing Plan, Marketing Process.
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1038 Views
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Marketing Process, Contents Of Marketing Plan.
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Marketing Environment, Micro Macro Environment.
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Marketing Macro Environment.
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960 Views
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Analyzing Marketing Opportunities And Developing Strategies, Mis.
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The Marketing Research Process, Defining The Problem And Research Objectives, Developing The Research Plan.
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The Marketing Research Process, Consumer Market, Implementing The Research Plan, Interpreting And Reporting The Findings.
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1064 Views
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Consumer Buying Behavior, Model Of Consumer Behavior, Factors Influencing Consumer Behavior.
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Consumer Buying Behavior, Types Buying Behaviors, Buyer Decision Process.
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1169 Views
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Business Markets And Buying Behavior, What Is A Business Market?, Characteristics Of Business Markets, Business Buyer Behavior, Major Influences On Business Buyers, The Business Buying Process, Institutional And Government Markets.
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1034 Views
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Market Segmentation, Market Segmentation, Steps In Target Marketing, Levels Of Market Segmentation, Levels Of Marketing Segmentation, Segmenting Consumer Markets, Key Terms.
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1075 Views
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Market Segmentation, Requirements For Effective Segmentation, Market Targeting, Choosing A Market-Coverage Strategy, Socially Responsible Target Marketing, Positioning For Competitive Advantage.
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937 Views
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4ps, Marketing Mix, What Is A Product?.
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Product, Individual Product Decisions, Branding, Packaging.
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New Product Development Process, Product Line Strategies, New-Product Development, Commercialization, Speeding Up New-Product Development, Key Terms.
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1057 Views
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New Product Development, Product Life- Cycle Stages And Strategies, Types Of New Products Include, Consumer Adoption Process, Product Life-Cycle Strategies.
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1481 Views
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Price The 2nd P Of Marketing Mix, Introduction, Factors To Consider When Setting Prices.
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Price The 2nd P Of Marketing Mix, General Pricing Approaches, Break-Even Analysis And Target Profit Pricing, Fixed Cost, New-Product Pricing Strategies, Product Mix Pricing Strategies.
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Price The 2nd P Of Marketing Mix, Price-Adjustment Strategies, Discount And Allowance Pricing, Segmented Pricing, Psychological Pricing, Promotional Pricing, Geographical Pricing, International Pricing.
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Price The 2nd P Of Marketing Mix, Price Changes, Initiating Price Changes, Buyer Reactions To Price Changes, Competitor Reactions To Price Changes, Responding To Price Changes.
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Place The 3rd P Of Marketing Mix, Marketing Channel, Why Are Marketing Intermediaries Used?, Distribution Channel Functions, Number Of Channel Levels, Channel Behavior And Organization, Vertical Marketing Systems, Horizontal Marketing Systems, Hybrid Marketing Systems, Channel Management Decisions.
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983 Views
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Logistic Management, Push Versus Pull Strategy, Physical Distribution And Logistics Management.
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1176 Views
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Retailing And Wholesaling, Retailing, Retailer Marketing Decisions, The Future Of Retailing, Wholesaling, Types Of Wholesalers, Wholesaler Marketing Decisions.
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Promotion The 4th P Of Marketing Mix, The Marketing Communications, The Marketing Communications Mix, Integrated Marketing Communications, The Changing Communications Environment, The Need For Integrated Marketing Communications, A View Of The Communication Process, Steps In Developing Effective Communication, Identifying The Target Audience, Determining The Communication Objectives, Designing A Message, Message Content, Message Structure, Message Format, Choosing Media, Setting The Total Promotion Budget.
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Advertising, The Five M’s Of Advertising, Advertising Decisions.
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Advertising Sales Promotion, Selecting Advertising Media, Sales Promotion, Major Sales Promotion Tools, Developing The Sales Promotion Program, Sales Promotion Uses And Limitations Of Sales Promotion.
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911 Views
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Personal Selling.
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Sales Force Management, The Role Of The Sales Force, The Personal Selling Process, Managing The Sales Force.
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957 Views
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Sales Force Management, Direct Marketing.
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890 Views
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Direct Marketing, Public Relations.
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976 Views
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Creating Competitive Advantage, Competitive Advantage.
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1151 Views
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Global Marketing, Global Marketing Environment, Deciding On The International Marketing Program, The Global Strategy Framework, Deciding On The Marketing Organisation, Basic Competitive Strategy Profiles.
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988 Views
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What Is E-Marketing, Electronic Commerce, Rules Of E-Marketing, Buyer Benefits Of E-Commerce, Seller Benefits Of Ecommerce, Internet Marketing Objectives.
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889 Views
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Marketing And Society, Social Criticisms Of Marketing, Marketing Ethics, Enlightened Marketing.
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1019 Views
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Define Marketing, Simple Marketing System, Core Concepts Of Marketing, Customer Relationship Management, Marketing Philosophies, Bcg Matrix, Product Market Expansion Grid, Marketing Process, Marketing Environment, Marketing Information System And Marketing Research, Consumer Behavior, Marketing Segmentation, Product And Services.
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1090 Views
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A New Product Development, Product Life Cycle Strategies, Pricing Strategies, Placing Strategies, Promotion Strategies, Creating Competitive Advantage, Global Market Place, Marketing And Society.