Spread Knowledge

Principles of Marketing - MGT301 - VU Video Lectures

View Video
608 Views
Rated 3
Principles Of Marketing, What Is Marketing?.
View Video
314 Views
Rated 3
Road Map, Understanding Marketing And Marketing Process, Core Marketing Concepts, Exchange, Transactions, And Relationships, Markets.
View Video
236 Views
Rated 3
Marketing Functions, Customer Relationship Management.
View Video
153 Views
Rated 3
Marketing In Historical Perspective And Evolution Of Marketing.
View Video
197 Views
Rated 3
Marketing Challenges In The 21st Century, Rapid Globalisation, The Changing World Economy,The Call For More Ethics And Social Responsibility.
View Video
245 Views
Rated 3
Strategic Planning And Marketing Process, Characteristics Of A Strategic Plan, Strategic Planning Process.
View Video
211 Views
Rated 3
Portfolio Analysis, Marketing Process, Implementing The Marketing Plan, Marketing Process.
View Video
155 Views
Rated 3
Marketing Process, Contents Of Marketing Plan.
View Video
196 Views
Rated 3
Marketing Environment, Micro Macro Environment.
View Video
224 Views
Rated 3
Marketing Macro Environment.
View Video
166 Views
Rated 3
Analyzing Marketing Opportunities And Developing Strategies, Mis.
View Video
146 Views
Rated 3
The Marketing Research Process, Defining The Problem And Research Objectives, Developing The Research Plan.
View Video
145 Views
Rated 3
The Marketing Research Process, Consumer Market, Implementing The Research Plan, Interpreting And Reporting The Findings.
View Video
207 Views
Rated 3
Consumer Buying Behavior, Model Of Consumer Behavior, Factors Influencing Consumer Behavior.
View Video
154 Views
Rated 3
Consumer Buying Behavior, Types Buying Behaviors, Buyer Decision Process.
View Video
179 Views
Rated 3
Business Markets And Buying Behavior, What Is A Business Market?, Characteristics Of Business Markets, Business Buyer Behavior, Major Influences On Business Buyers, The Business Buying Process, Institutional And Government Markets.
View Video
171 Views
Rated 3
Market Segmentation, Market Segmentation, Steps In Target Marketing, Levels Of Market Segmentation, Levels Of Marketing Segmentation, Segmenting Consumer Markets, Key Terms.
View Video
195 Views
Rated 3
Market Segmentation, Requirements For Effective Segmentation, Market Targeting, Choosing A Market-Coverage Strategy, Socially Responsible Target Marketing, Positioning For Competitive Advantage.
View Video
148 Views
Rated 3
4ps, Marketing Mix, What Is A Product?.
View Video
172 Views
Rated 3
Product, Individual Product Decisions, Branding, Packaging.
View Video
151 Views
Rated 3
New Product Development Process, Product Line Strategies, New-Product Development, Commercialization, Speeding Up New-Product Development, Key Terms.
View Video
166 Views
Rated 3
New Product Development, Product Life- Cycle Stages And Strategies, Types Of New Products Include, Consumer Adoption Process, Product Life-Cycle Strategies.
View Video
155 Views
Rated 3
Price The 2nd P Of Marketing Mix, Introduction, Factors To Consider When Setting Prices.
View Video
211 Views
Rated 3
Price The 2nd P Of Marketing Mix, General Pricing Approaches, Break-Even Analysis And Target Profit Pricing, Fixed Cost, New-Product Pricing Strategies, Product Mix Pricing Strategies.
View Video
161 Views
Rated 3
Price The 2nd P Of Marketing Mix, Price-Adjustment Strategies, Discount And Allowance Pricing, Segmented Pricing, Psychological Pricing, Promotional Pricing, Geographical Pricing, International Pricing.
View Video
177 Views
Rated 3
Price The 2nd P Of Marketing Mix, Price Changes, Initiating Price Changes, Buyer Reactions To Price Changes, Competitor Reactions To Price Changes, Responding To Price Changes.
View Video
140 Views
Rated 3
Place The 3rd P Of Marketing Mix, Marketing Channel, Why Are Marketing Intermediaries Used?, Distribution Channel Functions, Number Of Channel Levels, Channel Behavior And Organization, Vertical Marketing Systems, Horizontal Marketing Systems, Hybrid Marketing Systems, Channel Management Decisions.
View Video
153 Views
Rated 3
Logistic Management, Push Versus Pull Strategy, Physical Distribution And Logistics Management.
View Video
159 Views
Rated 3
Retailing And Wholesaling, Retailing, Retailer Marketing Decisions, The Future Of Retailing, Wholesaling, Types Of Wholesalers, Wholesaler Marketing Decisions.
View Video
170 Views
Rated 3
Promotion The 4th P Of Marketing Mix, The Marketing Communications, The Marketing Communications Mix, Integrated Marketing Communications, The Changing Communications Environment, The Need For Integrated Marketing Communications, A View Of The Communication Process, Steps In Developing Effective Communication, Identifying The Target Audience, Determining The Communication Objectives, Designing A Message, Message Content, Message Structure, Message Format, Choosing Media, Setting The Total Promotion Budget.
View Video
130 Views
Rated 3
Advertising, The Five M’s Of Advertising, Advertising Decisions.
View Video
153 Views
Rated 3
Advertising Sales Promotion, Selecting Advertising Media, Sales Promotion, Major Sales Promotion Tools, Developing The Sales Promotion Program, Sales Promotion Uses And Limitations Of Sales Promotion.
View Video
138 Views
Rated 3
Personal Selling.
View Video
149 Views
Rated 3
Sales Force Management, The Role Of The Sales Force, The Personal Selling Process, Managing The Sales Force.
View Video
144 Views
Rated 3
Sales Force Management, Direct Marketing.
View Video
146 Views
Rated 3
Direct Marketing, Public Relations.
View Video
140 Views
Rated 3
Creating Competitive Advantage, Competitive Advantage.
View Video
164 Views
Rated 3
Global Marketing, Global Marketing Environment, Deciding On The International Marketing Program, The Global Strategy Framework, Deciding On The Marketing Organisation, Basic Competitive Strategy Profiles.
View Video
144 Views
Rated 3
What Is E-Marketing, Electronic Commerce, Rules Of E-Marketing, Buyer Benefits Of E-Commerce, Seller Benefits Of Ecommerce, Internet Marketing Objectives.
View Video
135 Views
Rated 3
Marketing And Society, Social Criticisms Of Marketing, Marketing Ethics, Enlightened Marketing.
View Video
157 Views
Rated 3
Define Marketing, Simple Marketing System, Core Concepts Of Marketing, Customer Relationship Management, Marketing Philosophies, Bcg Matrix, Product Market Expansion Grid, Marketing Process, Marketing Environment, Marketing Information System And Marketing Research, Consumer Behavior, Marketing Segmentation, Product And Services.
View Video
151 Views
Rated 3
A New Product Development, Product Life Cycle Strategies, Pricing Strategies, Placing Strategies, Promotion Strategies, Creating Competitive Advantage, Global Market Place, Marketing And Society.