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Introduction To Business - MGT211 - VU Video Lectures

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Introduction To Business, Nature Of Business, Components And Scope Of Business, Scope Of Commerce, Types Of Trade, Qualities Of A Good Businessman.
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Organizational Boundaries And Environments, The Economic Environment, The Technological Environment.
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Business Organization & Sole Proprietorship, Scope Of Business Organization, According To Partnership Act, 1932, Joint Stock Company, Cooperative Societies, Importance Of Business Organization, Pre Requisites Of Business, Functions Of Business, Sole Proprietorship And Its Characteristics, Advantages Of Sole Proprietorship, Disadvantages Of Sole Proprietorship.
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Partnership And Its Characteristics, Advantages Of Partnership, Disadvantages Of Partnership, Kinds Of Partners, Kinds Of Partnership.
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Termination Of Partnership.
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Joint Stock Company, Features Of Joint Stock Company, Advantages And Disadvantages Of Joint Stock Company, Procedure Of Formation Of A Joint Stock Company In Pakistan, Promotion Stage, Certificate Of Commencement.
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What Is A Meeting?, Kinds Of Company’s Meeting, Statutory Report, Annual General Meeting, Extraordinary General Meeting, Director’s Meetings, Winding Up Of Company, Modes Of Winding Up, Voluntary Winding Up Under The Supervision Of Court, Kinds Of Share Capital.
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Cooperative Society, Advantages Of Cooperative Society.
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Concept Of Entrepreneurship, Who Are Entrepreneurs?, Characteristics Of Entrepreneurs, Business Plan For Entrepreneurs, Situations For Entrepreneurial Business, Components Of Business Plan, Objectives Of The Business, Marketing Component Of The Business, Analysis Of Competitors, Analysis Of Promotional Activities.
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Franchising, Rights Of Franchisee Includes, Parties To Franchise Agreement, Advantages Of Franchising, New Trends In The Business, Factors For Lower Failure Rate.
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Success And Failure Of Business, Causes Of Failure In Business, Reasons For Success In Business, Joint Venture, Advantages Of Joint Venture, Strategic Alliance, Common Advantages Of Merger & Acquisition.
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Foreign Trade & Foreign Business, Advantages Of Exports, World Trade Organization And Its Scope, Tools For Measuring Economies Of The World.
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Barriers To International Trade.
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Stake Holders, Rights Of Customers, Responsibilities Of The Organization Towards Environment, Ethics For Advertising, Functions Of Managers.
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Setting Goals And Formulating Strategy, Types Of Strategy, Setting Business Goals, Purposes Of Goal Setting, Kinds Of Goals, The Management Processes, Types Of Managers, Areas Of Management, Basic Management Skills, The Foundations Of Human Resource Management, The Strategic Importance Of Hrm.
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Human Resource Planning, Advantages Of External Recruiting , Equal Employment Opportunity , Sources To Find People , Selecting Human Resources.
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Infrastructure For Test, Techniques For Final Interviews, Ways To Conduct Interview, Human Resource Development, Methods For Training, Types Of Incentives.
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Compensation And Benefits, Company Wide Incentives, Containing The Costs Of Benefits , Equal Employment Opportunity , Collective Affairs Of Employees , Motivation In The Workplace , Objections On Fredrick Taylor’s Theory Of Scientific Management.
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Contemporary Motivational Theories.
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Two-Factor Theory Or Hygiene Theory.
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Strategies For Enhancing Job Satisfaction And Morale, Psychological Contracts In Organizations Motivation And Leadership In The Twenty-First Century.
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What Is Marketing?.
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Difference Between Marketing And Selling, Classification Of Products, Factors Influencing The Marketing System, The Marketing Environment, Role Of Marketing Manager, Marketing Plan.
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The Marketing Mix, Target Marketing And Market Segmentation.
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Marketing Research, Market Research For Business Planning, What Is The Expected Production In The Country?, What Is The Best Time To Sell?, Market Segmentation, Customer Analysis, Market Research Process, Meta Process Model For Market Research.
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Consumer Behavior & Marketing Research, The Research Process, Research Methods, Understanding Consumer Behavior, Influences On Consumer Behavior, The Consumer Buying Process.
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What Is Product?, Types Of Products & Steps For Product Development.
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Product Life Cycle, Branding, Packaging & Labeling.
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Pricing & Distribution Mix, Objectives Of Pricing, Breakeven Analysis, Pricing Of A New Product, Advantages Of Price Skimming, Advantages Of Penetrating Pricing, Fixed Price Vs. Dynamic Price, Factors To Be Considered While Setting International Pricing, The Distribution Mix, Distribution Of Consumer Products, Distribution Of Business Products.
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Wholesaling, Retailing & Physical Distribution, Merchant Wholesalers, Distribution Strategies, Distribution Conflicts, Types Of Retailer Outlets, Physical Distribution, Transportation Operations, Promotional Objectives.
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Promotion & Advertisement, Advertising Promotion, Advertising Strategies, Advertising Media, The Media Mix, Advertising Agency, Preparing The Campaign With An Advertising Agency.
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What Is Personal Selling?, Personal Selling Situations.
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Personal Selling, Tasks Of Sales Manager, Personal Selling Tasks, Personal Selling Process, Prospecting And Qualifying, Techniques For Prospecting, Features Of The Prospective Buyer, Approaching The Customers, Advantages Of The Appointment.
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What Is Sales Promotion?, How To Start Sales Presentation?, Techniques For Sales Promotion.
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The Productivity, Concept Of Utility, Forms Of Utility, Operation Planning, Factors For Location Of Industry, Facilities To Be Organized For Production Process, Layout Plan, Layout Designing Options, Reasons For Designing A Layout.
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Introduction To Business
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Total Quality Management, Planning For Quality, Quality Control System, Quality Control Vs. Quality Assurance , Prominent Features Of Dr. Demming’s 14 Points, Human Resource Management For Total Quality Management.
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Introduction To Business
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Introduction To Business
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What Is Communication?, Flow Of Communication Within The Organization, Hierarchy Of Management, Process Of Communication, Verbal Vs. Non Verbal Communication.
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Non Verbal Communication, Sources Of Non Verbal Communication, Communication Channels, Flow Of Communication, Letter Vs. Memorandum, Types Of Letters, Information System (Is), Duties Of Information Manager, Why Information System Is Important In The Organization?.
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Application Of Information System In The Organization, Enterprise Resource Planning (Erp), Types Of Information Systems, Information System For Departments, Considerations Of Users For Information System.
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What Is Accounting?, Accounting Information System (Ais), Users Of Accounting Information, Generally Accepted Accounting Principles (Gaap).
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Tools Of The Accounting Trade.
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What Is Financial Management?.