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Theories of Communication - MCM511 - VU Video Lectures

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Defining Communication, Nature Of Communication, Conceptualizing Communication, Transactional Approach, Communication Is Symbolic, Communication As A Social Activity, Communication And Intention.
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Theory, Paradigm And Model (I), Positivistic Perspective Paradigms, Interpretive Perspective Paradigms, Critical Perspective Paradigms, What Is A Theory?, Conceptualizing Theory, Deductive Approach, Inductive Approach.
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Theory, Paradigm And Model (Ii), Functions Of Theories, Models In Communication Research, What Are Models?, Kinds Of Models, Structural Model, Functional Models, Linear Models, Lasswell Formula, Boaddock’s Extension Of The Lasswell Formula, Shannon-Weaver Model, Maclean Model, Interactive Models, Transactional Models, Ota Transactional Model.
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From Communication To Mass Communication Models, Nature Of The Communicator, Nature Of Audience, Nature Of Communication Experience, Development In The History Of Mass Communication, Print Media, Electronic Media, Telematix Media, Why Study Mass Communication?.
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Normative Theories, The Origin Of Normative Theories Of Media, Authoritarian Theory, Libertarian Theory, Chicago School, Totalitarian Media Theory, Civic Or Public Journalism.
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Hutchins Commission On Freedom, Chicago School & Basic Principles Of Social Responsibility Theory.
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Civic Journalism, Development Media Theory & Democratic Participant Theory, Development Media Theory, Goals Of Development Media Theory, Democratic Participant Theory, Practical Expressions Of The Theory.
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Limitations Of The Press Theory, Concentration And Monopoly, News And Information Quality, Security And Social Order, Morals And Decency, Cultural Quality And Commercialism, Cultural Autonomy And Integrity, Main Information Quality Requirements, Benefits Of Communication Freedom.
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Mcquail’s Four Kinds Of Theories, Characteristics Of The Mass Society And Mass Audience.
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Propaganda Theories, Origin Of Propaganda, Engineering Of Consent, Magic Bullet Theories, Lasswell’s Propaganda Theory.
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Paradigm Shift & Two Step Flow Of Information, Paradigm Shift In Mass Communication Theory, Limited Effects Theory, Carl Hovland And The Experimental Section, Individual Differences Theory, Social Categories Theory.
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Middle Range Theories, Functional Analysis Approach, Information Flow Theory, Opposition To Elite Pluralism.
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Klapper’s Phenomensitic Theory, Klapper’s Generalizations, Assumptions Of The Limited Effects Paradigm, Drawbacks Of The Limited Effects Paradigm, Contributions Of The Limited Effects Paradigm.
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Diffusion Of Innovation Theory, Adoption Of The Innovation, Developing Social Networks After Adoption, Important Diffusion Studies.
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Challenging The Dominant Paradigm, Television Violence Theories, Justification Of Media Violence, Social Cognitive Theory.
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Social Cognitive Theroy, Symbolizing Capacity, Self-Regulatory Capacity, Self-Reflective Capacity, Vicarious Capacities, Modelling, Effects Of Modeling, Inhibitory Effects, Modeling From Mass Media.
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Modeling From Mass Media, Learning From Media Content And Modeling, Social Construction Of Reality And Cultivation, Effects Of Viewing Televised Or Film Violence, Learning Good Things From Media, Social Prompting Or Persuasion, Priming Effects.
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Priming Effect, Conceptual Roots, Variables That Enhance Priming Effects.
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Cultivation Of Perceptions Of Social Reality, Mainstreaming And Resonance, Theoretical Developments.
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Systems Theories Of Communication Processes, The Rise Of Systems Theory, How It Is Applied To Society?, Mathematical Theory Of Communication, What Is Mathematical Theory?, Adoption Of System Models By Mass Communication Theorists.
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Emergence Of Critical & Cultural Theories Of Mass Communication, Closed Versus Open Systems, Criticism Of Systems Models, Emergence Of Critical And Cultural Theories Of Mass Communication, Two Ways Used By Cultural Theorists, Differences Between Microscopic And Macroscopic Theories.
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Revision Lceture 1 To Lecture 22.
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Critical Theories & Role Of Mass Communication In A Society, The Mediation Of Social Relations, Media In A Society, Model Of Dominant Media.
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Role Of Mass Media In Social Order & Marxist Theory, Role Of Mass Media In Social Order, Four Different Theoretical Positions Relating To Social Integration, Centripetal Tendencies, Centrifugal Tendencies, Rise Of Cultural Theories In Europe, Marxist Theory, Key Principles Used In Marxism.
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Key Principles Used In Marxism, The Base And The Superstructure, False Consciousness And Ideology.
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Consumer Society, Role Of Mass Media In Alienation, Summary Of Marxism.
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Communication And Culture, Characteristics Of Culture, Frankfurt School And Critical Theory.
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Hegemony, What Exactly Is The Meaning Of Hegemony?.
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Culture Industry, Standardization And Pseudo-Individualization, Gramscianism On Communications Matters, Hegemony And The Media.
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Political Economic Theory I, Internationalization, Integration, Diversification, Vertical Integration, Horizontal Integration.
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Political Economic Theory Ii, Four Ways In Which Media Owners Limit Diversity, Economic Interests Of Owners And Decision-Makers, Economic Structures Shape The Activities Of Media Owners.
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Political Economic Theory Iii, Power Of Advertising, New Media And Old Owners, Relevance Of Political Economic Theory In Today’s Time.
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Agenda Setting Theory, First Empirical Test, Contingency Factors, Two Levels Of Agenda Setting.
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Framing & Spiral Of Silence, Two Levels Of Agenda Setting, First Level Agenda Setting, Second-Level Agenda Setting, Spiral Of Silence, Fear Of Isolation, Assessing Public Opinion.
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Spiral Of Silence, Three Characteristics Of The News Media That Produce This Scarcity Of Perspective, Extensions Of Spiral Of Silence Theory.
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Marshall Mcluhan: The Medium Is The Message And Massage.
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Knowledge Gap Theory, Criticism On Marshal Mcluhan.
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Media System Dependency Theory.
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Uses And Gratifications Theory.
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Reception Theory.
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Framing And Frame Analysis, Information Processing Model.
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Trends In Mass Communication I, Intrapersonal Communication, Basic Elements In Interpersonal Communication.
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Trends In Mass Communication Ii, Four Principles Of Interpersonal Communication, Interpersonal Communication Is Inescapable, Interpersonal Communication Is Complicated, Communication Maxims, Interpersonal Communication Is Contextual, Barriers Against Effective Interpersonal Communication, Overcoming The Barriers Of Effective Interpersonal Communication.
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Globalization And Media, Types Of Interpersonal Communication, Dyadic Communication, Small-Group Communication, Organizational Communication, Mediated Communication, Social Semiotics Theory, Globalization Problems, Post Modernism, Challenges From Cognitive Psychology And Biological Science, Media Literacy Movement, Why Study Mass Communication?.
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Revision Lecture 23 To 44.