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Fundamentals of Public Relations - MCM401 - VU Video Lectures

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Introduction & Brief History, Meaning Of Public Relations, Definitions Of Public Relations, Different Techniques Of Public Relations.
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How Does Public Relations Work?, Classification Of Organizations, 5 Different Phases Which Affect People’s Attitude.
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Public Relations Distinguished, Difference Between Pr & Sales Promotion, Role Of Pr Manager.
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Publics Of Public Relations, Why Should We Know Or Define Publics?.
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Planning Public Relations Programs, 6 Point Pr Planning Model, Selection Of Media & Techniques.
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Medias Of Public Relations, Media For Internal Publics, Essential Points To Know About Press.
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Press Relations In Public Relations, 6 Points For Good Press Relations, Presentation Of A News Release.
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Created Private Media, 4 Types Of House Journals, Methods Of Assessment, Types Of Research, Marketing Research Techniques.
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Special Uses Of Public Relations, Skills Of Pr Writing, Important Points For Presentations, Methods Of Presentations.
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Budgeting In Public Relations, Elements Of A Pr Budget, Pr Uses Of Photography, How To Produce Good Pictorial Material?.
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Public Relations Problems, 4 Step Problem Solving Process, How Does Pr Work To Solve Problems? How To Prepare For Public Relations Crisis?, 7 C’s Of Pr Explained.
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Methods Of Communication, Psychology Of Public Relations, Objectives Of Pr In A Utility Company, How Pr Helps Utility Companies, Advertising Essential For Utility Companies.
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Public Relations In Various Organizations, Purposes Of Trade Association P R Programmes, Steps To Develop Trade Association Pr Programmes, Techniques Of Trade Association Pr, Public Relations For Financial Institutions, Role Of Public Relations In Government.
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Public Relations In Labor Unions & Religious Groups, Importance Of Community Public Relations, Public Relations For Religious Groups, Problems Of Pr In Religious Groups.
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Public Relations In Educational Institutions & In Media Channels, Public Relations For Educational Institutions, List Of Good Pr For Employees, Public Relations For Newspapers, Problems Of Newspapers Employees, Newspapers Major Pr Problems, Public Relations For Radio & Tv, 10 Little Public Relations Things For Radio.
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Using Advertising For Public Relations Communication, Why Advertising?, How Does Advertising Help Pr?, Corporate Public Relations, Functions Of Pr Department, Place & Function Of Public Relations Counsel, Who Should Be A Pr Counsel?.
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Role Of Public Relations In Marketing, Pr And Marketing Mix, Public Relations & Market Education, Techniques Adopted For Market Education.
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Public Relations And Corporate Structure, Corporate Image & Corporate Identity, Elements Involved In Corporate Identity, Checklist Of Things Which Affect Corporate Image, Corporate Identity Essentials, Basic Components Of Corporate Identity.
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E Public Relations And Its Tools, How To Develop E-Pr, E - Press Releases, How To Develop E-Pr Using Laptops & Lcd Panels Well?, Techniques For Using Laptops For Presentations.
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Sponsorship An Important Public Relations Tool, Why Sponsorship?, How Does Pr Support Employees Communication, How Does Pr Communicate With Employees, What Are Employees Aspirations?, Pr & Communication Audit.
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House Journals, Types Of House Journals, Possible Publics Of House Journals, Exhibitions And Pr 4 Aspects, Exhibition Promoter’s Public Relations.
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Crisis Management In Public Relations, A Typical Pr Crisis Situation.
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Advertising In Public Relations, Definition Of Advertising, Broad Objectives Of Advertising, Types Of Advertising.
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International Public Relations, Public Relations For Retailers, What Are Publics Of Retailers?, What Does Pr Do For Retailers?.
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Public Relations Consultancy, Advantages Of A Pr Consultancy, Ethics Of Public Relations, Differences From Western Media, Advantages Of A Pr Consultancy.
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Public Relation’s Role In Market Education, How To Educate Market Techniques To Be Applied?, How Can Pr Help Exports?.
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Modern Day Values Of Public Relations, Public Response To Persuasive Information., Ethics Of Public Relations, Pr Professional’s Conduct Towards Practice Of Pr.
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Choice Of Media For Public Relations Campaign, Communication Channels And Media Magazines, 7 Rules Governing Direct Mail.
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Public Relations Techniques, How To Prepare For Meeting Or Speech.
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Designing Public Relations Campaigns, 6 Types Of Campaigns, Characteristics Of Successful Campaigns, Campaign Model, How Pr Helps To Deal With Rumors, How To Recover & Evaluate?.
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Public Opinion, Pr Publics & Public Opinion, Identifying Priority Publics, Tips On Influencing Publics.
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Public Relations And Research, What Does Research Do?, How To Use Research?, Planning Phase Of Research, Using Research For Final Evaluation.
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Public Relations And Research, Questionnaires For Survey.
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Problems Solving Strategies, How Does The Management Of Pr Work?, Problems Solving Strategies, Who Are Other Audiences Whose Opinions Matter?, Procedure For Handling Problem Internally.
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Persuasion & Communication Theories, Main Definitions Of Public Relations, Propaganda And Persuasion Appeals.
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Communication Concepts & Theories, 8 Principles Apply To Consumer Behavior, Public Relations Responsibility.
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Public Relations & Law, Liabilities Of Practicing Pr, 5 Good Points For Pr Persons, Rights Of Privacy.
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Public Relations & Case Studies, How To Use Case Studies?, How Can Case Studies Help?, Images Of Public Relations.
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Public Relations And Printing Processes, Why Is Printing Important In Pr?, Fundamentals Of Printing, Types Of Paper Used For Printing, Pr And Printing Processes, Fundamentals Of Printing.
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Public Speaking A Public Relations Tool, How To Develop Your Speech?, Why You Might Turn Down Speech?, Exploiting Existing Public Speaking Opportunities.
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Public Relations Coping With Unexpected, When The Worst Does Happen?, Some Possible Pr Ideas, Emerging Pr Principles & Trends, Major Factors That Retarded Maturity Of Pr As A Profession.
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Dreams & Realities Of Public Relations, Why Bother About Finer Points If Pr Does The Trick?, Difference Between Image & Reputation, Pr Irons Out Ups & Downs Of Daily Operations?, Do Small Businesses Need Pr To Survive?, Who Takes Charge Of Identity?.
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Changing Into Overdrive, How Proactive Should Be For An Effective Pr Presence?, How To Maintain Momentum Without Increasing Costs?, Important Key Components, What If Tv Wants Interview At Short Notice?, Are There Any Golden Rules To Write Press Releases?, Why Write A Letter To The Editor?.
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Getting On With Public Relations, Why Marketing & Pr People See Things Differently?, Why Should Marketing Take Pr Seriously?, What Are Main Areas Where Other Departments Should Consult With The Pr Function?, Where Does Pr Fit In The Structure?, What Should We Look For In Trying To Avoid Crises?.
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Fundamentals Of A Successful Newsletter, Definition By Purpose, Defined By Frequency, Defined By Distribution, Defined By Format, Management By Objective ( Mob ).