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Introduction to Mass Communication - MCM101 - VU Video Lectures

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Basic Concepts Of Communication, Why Need Communication?, Major Fields Of Mass Communication.
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Early Mass Communication And Printing Technology, Development Of The Printing Press, Impact Of Printing, Effects Of Printing On Culture.
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194 Views
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Seven Centuries Of Mass Communication, Radical Change In Mass Communication, Brief Radio History, Television Miracle In Modern Mass Communication.
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480 Views
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Elements Of Communication And Early Communication Models, The Shannon-Weaver’s Model Of Communication, Detailed Analysis Of The Model.
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Graphic Presentation Of Complex Issues, Advantages Of Models, Limitations Of Models, Schramm-Osgood’s Interactive Model, Berlo's S-M-C-R Model, Source-Receiver Relationship, Communication Skills, Socio Cultural Systems.
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177 Views
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Types And Forms Of Communication, Intra Personal Communication, Inter Personal Communication, Organizational Communication, Mass Communication, Forms Of Communication.
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642 Views
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Message A Root Of Communication I, Verbal Message, Linguistic Barrier, Standard Meaning’s Problem, Written Message Confusion, Non Verbal Message, Voice Accentuation.
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142 Views
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Message – Root Of Communication Ii, Message As A Commercial Product, Diffuse The Negativity In This Part Of Communication., Brevity Of Message.
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162 Views
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Effects Of Communication, Communication Effects In Time And Space.
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Communication And Culture, Principles Of Intercultural Communication, World Moving Towards Acculturation.
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160 Views
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Language In Communication, Polarization, Labeling, Purpose Of Debate.
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167 Views
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Stereotyping – A Typical Hurdle In Mass Communication, What Is Stereotyping?, Beauty Image In The Media, Self-Improvement Or Self-Destruction.
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136 Views
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Mass Media – Historical Perspective, Book Of Durrow, Early Analysis On Manuscripts, Ancient History Of Printing.
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Emergence Of Print Media Around The World, Newspapers And Movement For Independence, Press In The Us Today,.
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141 Views
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Telephone In Historic Perspective.
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178 Views
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Types Of Newspapers, Types Of Magazines, Collections Of Books.
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152 Views
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Press Freedom, Laws And Ethics, Legislation On Press Laws, Press Council Of Pakistan, Freedom Of Information Ordinance 2002.
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143 Views
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Industrialization Of Print Processes, Impact Of Printing, Lithography, Offset Printing, Desktop Publishing.
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147 Views
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Effects Of Print Media On Society, Knowledge Of Science And Technology.
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81 Views
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Advertising – Hand In Hand With Media, Advertising In The Backdrop Of Industrialization, Urbanization And Commercials, Advertising Agencies, Modern Advertising, Public Service Advertising, Criticism On Advertisements.
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135 Views
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Renaissance And Scientific Revolution, Revival Of Ideas Spread Through Print, Emergence Of The Revolution, Theoretical Developments.
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Why We Need Communication?, Categorization Of Communication, Elements Of Communication, Communication Model, What Is A Model?, Shannon-Weaver’s Model Of Communication, Schramm-Osgood’s Interactive Model, Berlo's S-M-C-R Model (1960), Verbal Message, Composition Of A Message, Effects Of Communication, Communication And Culture, Behaviours Of Language In Communication, Stereotype Groups, Magazine, Telegraph, Telephone, Censorship, Press Council Of Pakistan, Freedom Of Information Ordinance 2002, Industrialization Of Mass Media/ Print Media.
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130 Views
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Images In Mass Communication, Invention Of Photography, What Is Photography?, Impact Of Early Photography, Photographs Come To News Media, Impact Of New Technology, Modern Photography, Digital Technology.
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166 Views
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Motion Pictures, A New Way In Mass Communication-I.
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117 Views
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Motion Pictures, A New Way In Mass Communication-I, Post-Studio Era, Challenges From Tv, Censorship And Ethics.
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132 Views
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Film Media In Subcontinent And Pakistan-I, Films Come To Subcontinent, Controversies, Accusations Of Plagiarism, Pre-Cinema Times, Influence Of Traditional Arts, First Local Film Showing, Raja Harish Chandra, Calcutta Film Industry.
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Film Media In Subcontinent And Pakistan (Ii) & Its Effects, Changes The Films Brought.
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146 Views
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Propaganda, Types Of Propaganda, Propaganda In Revolutions, World Wars - 1914–1945, World Wars - 1914–1945, Democratic Governments & Propaganda.
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134 Views
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Radio – A Breakthrough In Mass Communication, What Is Radio?, Marconi Recognized As Radio Inventor, Advancement On Radio Technology Continues, World Grabs Radio For A Range Of Uses.
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Effects Of Radio On Society, Wartimes.
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149 Views
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Television – A New Dimension In Mass Communication, Tv Changes Some Basic Concepts, Tv Programs, Broadcast, Cable, And Satellite Television Transmission.
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131 Views
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Tv In Pakistan, National Microwave Network.
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140 Views
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Effects Of Television On Society, Cultural Changes And Influences, Institutional Transformation.
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167 Views
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Public Relations And Mass Communication – I, Mass Media-Men Employed, Tools Employed For Pr, Responsibility Of Pr, Goals Of Public Relations.
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133 Views
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Public Relations And Mass Communication – Ii, Specializations, Audience Targeting, Press Conferences, The Process Of Public Relations, Ethical And Social Issues, Public Relations In Fiction.
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133 Views
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Advertising Beyond Print Media, Commercial Advertising Media, Covert Advertising, Radio Commercial, Advantages And Disadvantages Of Radio, Characteristics Of Commercials, What Is Advocacy Advertising?, What Is Comparative Advertising?, What Is Cooperative Advertising?, Outdoor Advertising, Define Point-Of-Purchase Advertising?.
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259 Views
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Impact Of Advertising, Advertising Budget, Advertising Frequency, Selecting The Right Advertising Approach, Public Perception Of The Medium, Compensation Demanded, Negative Effects On Communication Media.
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Introduction to Mass Communication
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Media Theories, Authoritarian Theory, Libertarian Theory, Soviet Theory, Social Responsibility Theory, Theories And Open Debate On Media.
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New Media In Mass Communication, What Is Classed As New Media?, Technology Forcing Changes, On-Line Communication, From End Users’ Perspective, Blogs Are Not Formal Media, Disadvantages In The Use Of New Media, Globalization Of Media, Media And Consumerism, Dominance Of Tncs Backed By Governments, Media Centralization, Media Freedom And Objectivity Declining, Hapless Media Standardization, How To Combat The Alternate Media?.
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Media Mergence, From Print To Electronic Amalgamation, Tv And Computer Getting One - Ipt (Internet Protocol Tv), People Will Cease Distinguishing Between Computers And Televisions, Nature Of Program Remains A Question.
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Mass Media In Present Age, Types Of Magazines.
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Criticism On Media, Damages Cultural And Family Traditions.