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MGT510 - Total Quality Management - Lecture Handout 09

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WTO, SHIFTING FOCUS OF CORPORATE CULTURE AND ORGANIZATIONAL MODEL
OF MANAGEMENT

WTO (in 20XX)
The Shifting Focus of Corporate Culture

From To
Thinking Global Being Global
Focus on Local Market Focus on Global Market
MNC in manufacturing MNC in Services
Antagonistic towards Rivals Collaboration with Rivals
Work with Hands Work with 3H & H3
Upgrade Technology Upgrade People
Focus on Process Quality Focus on Design Quality
Mass Mindset Lean and Me Mindset
Manage by Control Manage by Commitment
Individual Values Shared Values

Organizational Models for Management

Dimension Mechanistic
Model
Organism
Model
TQ
Model
Cultural
Model
Goal Organizational
efficiency and
performance
Organizational
survival
Long-term
survival
Meet individual
needs; human
development
Definition of
quality
Conformance to
standards
Customer
satisfaction
Satisfying or
delighting the
customer
Constituent
satisfaction
Role/nature of
environment
Objective;
outside
boundary
Objective;
inside boundary
Blurred
organization
and
environmental
boundaries
Enacted/boundaries
defined through
relationships
Role of
management
Coordinate and
provide visible
control
Coordinate and
provide invisible
control by
creating vision
Focus on
improvement
and creating a
system that can
produce quality
outcomes
Coordinate and
mediate negotiations
Structural
rationality
Chain of
command
(vertical)
Technical
rationality
Process flow
(horizontal and
vertical)
Organizational
rationality
Horizontal
processes
beginning with
suppliers and
ending with
customers and
supported by
teams
Mutual adjustment in
any direction
Political rationality
Philosophy
toward change
Stability is
valued; learning
arises from
specialization
Change and
learning assist
adaptation
Change,
continuous
improvement,
and learning
are encouraged
Change and learning
are valued in
themselves

Related Content: MGT510 - VU Lectures, Handouts, PPT Slides, Assignments, Quizzes, Papers & Books of Total Quality Management