Course Contents published by HEC: Introduction to Statistics, Descriptive Statistics, Statistics in decision making, Graphical representation of Data Stem-and Leaf plot, Box-Cox plots, Measures of central tendencies and dispersion, Moments of frequency distribution, Counting techniques introduction to probability sample space, events, laws of probability, Conditional probability and Baye’s theorem with application to random variable (Discrete and continuous) Binomial, Poisson, Geometric, Negative Binomial Distributions, Exponential, Gamma and Normal distributions. Regression and Correlation, Estimation and testing of hypotheses, statistical use of elementary packages for explanatory Data analysis

Introduction, Definition and Value of Research, Scientific Methods of Research and its Special Features, Classification of Research, How to select a topic for research? Theory and Research, Concepts, Variables and types of variables, Hypothesis Testing and Characteristics, Review of literature, Conducting a Systematic Literature Review, Theoretical Framework, Problem Definition and research Proposal, The Research Process, Ethical Issues in Research, Measurement of Concepts, Criteria for Good Measurement, Research Design, Survey research, Personal interviewing, Telephone interviewing, Intercept and interviews in malls and other high traffic areas, Self Administered Questionnaires, Tools for data collection, Guidelines for Questionnaire development, Pilot Testing of the questionnaire, Interviewing, Sample and Sampling terminology, Probability and non probability Sampling, Types of probability Sampling, Data Analysis, Data Transformation, Data presentation, The parts of the table, Experimental research, Non reactive research, Use of secondary data, Observation studies/ field research, Historical comparative research, Focus group discussion, Report writing, The Research report, Referencing, APA Format for referencing