Benchmark of Marketing, Customer Experience Management, Marketing Orientation, Influence of Marketing Environment on marketing decisions, Marketing Decisions, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), New product Development (NPD), Consumer Adoption Process, Packaging and labeling, Brand Management, Price and pricing, Pricing Objectives, Penetration Pricing, Price Discrimination, Portfolio Management, Promotion, Advertising, Mind Share, Television commercials, Sales and Selling techniques, Negotiation, Sales force management, Publicity, Public Relation & Corporate Image, Distribution Channels, Supply chain management (SCM), Wholesaling, Retailing, Consumer Behavior, SWOT Analysis, Market Research

• Introduction and Overview • Purposes of CRM • Customer Service Facilitation • History of customer services • Customer Complaints and its Handling • Implementation of CRM • How to construct CRM program? • Improving Customer Relationships • General Tips How to Keep your Customers Satisfied • Customer Service Training workshop • Strategic Management in CRM • Implementation of Strategic Management • Why Strategic Management Plans Fail? • Specific Skills for CRM, Customer Retention • Customer Loyalty • Types of Customer Loyalty • Why Do Customers Defect • Public Relations • CRM- ONE- to-One Marketing to the Next Level • Applying Customer Relationship Management • Understanding the Basic Concepts of CRM • CRM Functions • CRM-Based Marketing and Sales • Personalizing Website • An Insight into CRM and e CRM • What is Electronic Customer Relationship Management • Applications and Objectives of CRM • Introduction and Objectives of A CRM Process • Features of Good CRM • Understanding the Customer's Expectations • Understanding What Do Customer Want and the Appeal That We Can Make? • Specific Appeals That Can Be Made • How a customer decides or accepts? • How to handle A Difficult Customer? • CRM and Communication • Achieving Effective CRM

Introduction to Marketing Research, Selection of Marketing Research Supplier, Defining marketing research problem and developing an approach, Searching secondary data and their citation, Research Design and its classification, Exploratory Research Design, Qualitative marketing research, Descriptive (Survey) Research Design, Causal Research Design, Experimentation, Measurement and Scaling, Sampling procedures, Designing a good research questionnaire, Data collection and fieldwork, Data Analysis, Data preparation and data cleaning, Descriptive and inferential statistics, Correlation Analysis, Testing the Difference between the Means, Analysis of Variance, ANOVA and Post Hoc Analysis, Regression Analysis, Report Writing, Components of Research Report, Citation of references in report, Presentations of Reports, Demand Forecasting, New Product Research, Advertising Research, International Marketing Research

Introduction to Advertising, Advertising and Society, Marketing Tools, Role and Functions of Advertising, Advertising Planning, Positioning, Advertising Message, Advertising Budget, Advertising Reach, Pre – Placement Evaluation, Working of Advertising, Advertising Response Hierarchy Models, Problem Solving Strategies, Consumer Behavior, Creativity in Advertising, Copy Writer, Methods to Appreciate a Problem, Important Tools of Advertising, Online Advertising, Sales Promotion, Publicity, Marketing Environment, Marketing Plan, How to be a Good Client, Client – Agency Relationship, Advertising without an Agency, Newspaper Advertising, Other Advertising Media, Utility of Various Media, Continuous Tracking, Seasonal Advertising, Components of Advertising, Criticism on Advertising, Effect of Advertising, Creating Effective Design, Worksheets, Concept of an advertisement

Understanding brands - introduction, Brand manifestations/ fundamentals, Brand challenges, Strategic brand management, Brand vision, Building brand vision, Brand picture, Brand persona, Brand contract, Brand based customer model, Positioning, Positioning Guiding Principles, Brand extension, Line extension, Brand extension/diversification, Positioning – the base of extension, Developing the model of brand extension, Brand portfolio, Brand architecture, Channels of distribution, Creating value, Co-branding, Customer response hierarchy, Advertising, Sales promotions, Other communication tools, Pricing, Return on brand investment – ROBI, Brand dynamics, Brand – based organization, Service brands, Brand planning, Brand planning process, Brand plan

Topics Covered 1. Overview of International Marketing 2. International Marketing Process 3. Engaging in International Markets 4. International Trade & investment Theories 5. International Marketing Information Requirements 6. Foreign National Environments 7. Role of Governments in International Markets 8. International Cultural and Social Environments 9. Determining Export Potential in International Markets 10. International Marketing Research Process 11. Modes of Entry into International Markets 12. International Strategic Alliances 13. International Consumer Markets 14. International Business Markets 15. International Target Marketing 16. International Market Segmentation 17. International Marketing Mix - Product Policy 18. Introducing New Products in international Markets 19. Pricing in International Markets 20. International Marketing Channels 21. Promoting in International Markets