(1 videos, 2 subcategories)

ACC
(45 videos, 0 subcategories)

Fundamentals of auditing (An introduction), Objective and General Principles Governing, Reasonable Assurance, Legal Consideration regarding Auditing Rights, Duties and Liabilities of Auditor,Liabilities of an Auditor, Books of Account & Financial Statements, Understanding the Entity and Its Environment, Documenting the Internal Control System, Evaluating the Internal Control System,Internal Control Questionnaire, Audit Tests, Substantive Procedures Audit Evidence, Sufficient Appropriate Audit Evidence & Testing the Sales System. Testing The Sales System, Testing the Purchases System, Testing the Payroll System, Testing the Cash System, Testing Other Systems,Testing the Non-Current Assets, Verification Approach of Audit, Verification of Assets, Letter of Representation & Verification of Liabilities, Verification of Equity, Verification of Bank Balances,Verification of Stock-In-Trade and Store & Spares, Audit Sampling, Statistical Sampling, Considering the Work of Internal Auditing, Audit Planning, Planning an Audit of Financial Statements, Audits of Small Entities, Auditor’s Report on a Complete Set of General Purpose Financial Statements, Modified Auditor’s Report.
(45 videos, 0 subcategories)

Introduction to Business Finance, Business Organizations, Financial Markets and Financial Statements, Income Statement and Taxes, Financial Cash Flows and Cash Flow Statement, Financial Statement Analysis, Ratio Analysis, The Du Pont Identity, Using Financial Statement Information,Time Value of Money, Discounted Cash Flow Valuation, Annuities Cash Flow, Perpetuities, Loans, Bonds and Valuing Bonds, Bond Price Theorems, Bond Indenture, Bond Ratings, Different Types of Bonds,Determinants of Term Structure, Equity Markets and Stock Valuation, Some Special Cases in Stock Valuation, NPV and Payback Rule, Average Accounting Return and Internal Rate of Return, Capital Budgeting, Making Capital Investment Decision, Pro Forma Financial Statements, Depreciation, Capital Investment Decisions, Returns, Variability of Returns ,Portfolio, Risk, Weighted Average Cost of Capital, Capital Structure, Business and Financial Risk, Bankruptcy Costs, Static Theory of Capital Structure, Operating Cycle and Cash Cycle, Short-Term Financial Policy, Short-Term Borrowing, Float and Cash Management, Credits and Receivables, Inventory Management.
(1 videos, 3 subcategories)

BNK
(45 videos, 0 subcategories)

Course Management, Legal System of Pakistan, Financial System & Banking, Financial Instruments &Banking Laws & Practices, Evolution of Banking, The Banks (Nationalization) Act, 1974, Banking Companies Ordinance, 1962, State Bank of Pakistan Act, 1956, SBP Banking Services Corporation Ordinance, 2001, Pakistan Banking and Finance Services Commission Act, 1992, Microfinance Institutions Ordinance, 2001, Banker-Customer Relationship, Banker-Customer Relationship, Negotiable Instruments, Parties to Promissory Notes, Bills and Cheques, Principles and Forms of Lending, Letter of Credit, Flow Chart of Letter of Credit—Revisited, Uniform Customs and Practice for Documentary Credits (UCP 600), Designing Legal Documents, Prudential Regulations of SBP, Guidelines for Banks by SBP, The Financial Institutions (Recovery of Finances) Ordinance, 2001, Ancillary Statute
(45 videos, 0 subcategories)

Consumer Banking, Profit Boosters, Consumer, Consumer Rights & Protection, Key Issues in CB --- Consumers Perspective, Emerging Issues in Retail Banking, Structure of Bank Credit Risk --- An Overview, Consumer Lending Basics / Credit Scoring Methodology, Costing / Pricing of CB Products, Bank Schedule of Charges, Consumer Financing in Pakistan Issues, Challenges and Way Forward Study / Report, Code of Consumer Banking Practice: The Association of Banks in Singapore, Growth Strategy in Retail Banking Structured Relationship Approach, Growth Agenda in Financial Industry, Capturing Consumer Finance Opportunities in Emerging Markets, India Consumer Banking Landscape, The Next 4 Billion Market Size & Business Strategy at the Base of the Pyramid an IFC/World Resources Institute Report (2007), Market-Based Approach for Poverty Reduction, Financial Services Market within BOP, Reflection Time, SBP Risk Management Guidelines, ERM: Development & Implementation of “Integrated Approaches” to Measure and Manage Risks across the Enterprise, Risk Appetite: How Hungry are you?, A Structured Approach to Establishing a Risk Appetite Statement, ERM at Asian Banks from Challenges to Strategies a Study by Asia Risk Management Institute (ARMI), Service Management Breaking the Trade-off between Efficiency and Service, Sales & Service Structure, Moments of Truth in Retail Banking……Managing Customer Interactions to Enhance Loyalty, Satisfaction & Share of the Wallet, Food for Thought, Housing/Mortgage Finance in Pakistan, Global Perspective on Managing Mortgage Profitability Retail Banks at a Crossroad in 2009 Principal Findings, Auto Financing/Leasing In Pakistan, SBP Operational Guidelines for Credit Cards Business in Pakistan, Building Consumer Trust in Retail Payments, Evolving Models of Retail Banking Distribution Capitalizing on Changes in Channel Usage, Fit, Focused and Ready to Fight How Banks can get in Shape for the Battle Ahead
(45 videos, 0 subcategories)

BNK604 (alt code = MGT604)
(1 videos, 36 subcategories)

CS
(44 videos, 0 subcategories)

Introduction to Training Environment &Computing. Input.Input Devices.Output.Storage. Hardware,Software.Internet.Security.Computer Environment. System Properties. Desktop. Organizing Files.Introduction to Text Editing.Working with Text Editor.Closing an Application.Saving files on Floppy,Print Management.Basic concepts of word processing,Introduction of MS word.Text formatting.Tables.Mail Merge,Preparing Output.Basic concepts of MS Excel.Introduction of Excel Sheets.Working with Cells.Worksheets.Formulas and Functions.FormattingCharts and Graphs.Prepare Output.Advance Topics.Introduction of Power Point.Developing a Presentation.Formatting.Charts and Objects.Animations.Printing a Presentation.Internet.Web Navigation.Search Engines.Email.Messaging.Mail Management.
(45 videos, 0 subcategories)

Introduction to Computer. Evolution of Computing. The World Wide Web. Computer Systems. Building a Personal Computer.Developing and Hosting a Web Page. Microprocessor. Binary Numbers & Logic Operations.Lists and Tables. Computer Software.Operating Systems. Interactive Forms. Application Software. Word Processing. Algorithms. Objects, Properties and Methods.Programming languages. Software Development Methodologies. Data Types and Operators. Spreadsheets. Flow Control and Loops.Design Heuristics. Web Design for Usability. Arrays. Computer Networks. Introduction to the Internet. Function and Variable Scope. Internet Services. Developing Presentations. Event Handling. Graphics and Animations. Intelligent Systems.Mathematical Methods. Data Management. Database Software. String Manipulations. Cyber Crime. Social Implications of Computing.Images and Animations.The Computing Profession. The Future of Computing. Programming Methodology. Review and Wrap up.
(45 videos, 0 subcategories)

Introduction of System programming, Means of I/O, Interrupt Mechanism, Use of ISRs for C Library functions,TSR Programs, Interval Timer, Peripheral Programmable Interface (PPI),Parallel Port Programming, Serial Communication, COM Ports, Real Time Clock (RTC), Processor Types, Keyboard Interface, Direct Memory Access (DMA), File Systems, Hard Disk, Partition Table, File System Data Structures, FAT 12, FAT 16, FAT 32, New Technology File System(NTFS), Disk Utilities, Memory Management,Viruses
(45 videos, 0 subcategories)

An overview & number systems, Number systems & codes, Logic gates, Digital circuits and operational characteristics, Boolean algebra and logic simplification, Karnaugh map & Boolean expression simplification, Comparator, Odd-Prime Number detector, Implementation of an odd-parity generator circuit, BCD adder, 16-bit ALU, the 74xx138 3-to-8 decoder, 2-input 4-bit multiplexer, Demultiplexer, Implementing constant 0s and 1s, the gal16v8, Abel input file of a quad 1-of-4 MUX, Application of S-R Latch, Flip-Flops, the 555 Timer, Up-Down counter, Digital Clock, Shift Registers, Memory, Analog to Digital Converters
(45 videos, 0 subcategories)

Introduction, Abstraction & Inheritance, Introduction to Generalization & Specialization, Multiple Inheritance & Associations, Object-Oriented Modeling, Introduction to Objects and Classes, Constructors, Destructor, Accessor Functions & this Pointer, Constant data members & Static Variables, Constant data members & Static Variables& Array of objects, new Operator & Getter and Setter, Composition, Composition& Aggregation and Friend Functions, Operator overloading, Inheritance, Access Specifiers, Copy Constructor &Assignment Operator, Overriding, Types of Inheritance, Polymorphism, Abstract & Concrete Classes, Polymorphism – Case Study, Multiple Inheritance, Generic Programming, Templates and Friends, Generic Algorithms Revisited, Cursors & Vectors, Standard Template Library, Iterators, Techniques for Error Handling, Exception Handling.
(45 videos, 0 subcategories)

Basic Computer Architecture, Intel iapx88 Architecture, Register Architecture, Addressing Modes, Address Wraparound Branching, Conditional Jumps, Unconditional Jump, Bit Manipulation, Multiplication Algorithm, Shifting and Rotations, Extended Operations, Masking Operations Subroutines, Stack, Parameter Passing Through Stack , Display Memory, Display Memory Formation, Screen Location Calculation, String Instructions STOS, LODS, SCAS, MOVS, CMPS examples
(45 videos, 0 subcategories)

Languages, Kleen Closure, Recursive Definitions, Regular Expressions, Finite and Infinite languages, Regular Languages, NonRegular Languages, Finite Automata with output, Finite Automata and their languages, Transition Graphs, Nondeterminism, NonRegular Languages, The Pumping Lemma, Context Free Grammars, Tree, Ambiguity, Pushdown Automata, Decidability
(45 videos, 0 subcategories)

Introduction to Basic Database Concepts, Database Architecture, Database Planning, Conceptual Database Design, Logical Database Design, Transforming E-R Design to Relational one, Data Definition Languages, Data Manipulation Languages, Normalization and Denormalization, Physical Database Design, Database Tools, Structured Query Language (SQL), Data Storage Concepts, Indexes and Views, Transaction Management, Concurrency Control
(45 videos, 0 subcategories)

Introduction, Goals and evolution, Cognitive framework and process, Human input-output channels, Computer devices, Design principles, Interaction framework and styles, HCI process and methodologies, Requirement, Evaluation, User, Information retrieval, Emerging paradigms.
(30 videos, 0 subcategories)

Operating Systems History and overview, Basic C Language Concepts, Windows Basics, Windows Creation and Message Handling, Architecture of Standard Win32 Application, User Interfaces, Window Classes, Graphics Device Interface, Painting and Drawing, Windows Management, Input Devices, Resources, String and Menu Resource, Dialogs and Windows Controls, Common Controls, Dynamic Link Libraries, Threads and Synchronization, Network Programming.
(45 videos, 0 subcategories)

Distinction between Computer Architecture, Organization and design, Levels of abstraction in digital design ,Perspectives of different people about computers, General operation of a stored program digital computer, The Fetch – Execute process, Concept of an ISA ,A taxonomy of computers and their instructions, Instruction set features, Addressing Modes, RISC and CISC architectures, Measures of performance, Introduction to the ISA and instruction formats, Coding examples and Hand assembly, Using Behavioral RTL to describe the SRC, Implementing Register Transfers using Digital Logic Circuits, Introduction to the ISA of the FALCON – A,FALCON-E,EAGLE and Modified EAGLE, The Design Process, A Uni-Bus implementation for the SRC, Structural RTL for the SRC instructions, Logic Design for the 1-Bus SRC, The Control Unit, The 2-and 3-Bus Processor Designs. The Machine Reset, Machine Exceptions, Pipelining, Microprogramming, I/O interface design, Programmed I/O Interrupt driven I/O, Direct memory access (DMA),Addition, subtraction, multiplication & division for integer unit, Floating point unit, Memory organization and design, Memory hierarchy, Cache memories, Virtual memory
(45 videos, 0 subcategories)

Analyzing the worst-case running time of an algorithm as a function of input size, solve recurrence relations, Basics of Divide and Conquer strategy, Understand the concepts of Dynamic programming, Understand the concepts of Greedy Algorithm, Understand the concepts of Graph traversing, Understand the concepts of MST and their algorithms, Understand the algorithms for computing shortest path, Basics of Complexity theory.
(45 videos, 0 subcategories)

Introduction to Software Engineering and well engineered software, Introduction to software development, Introduction to software requirements, Levels and types of requirements Use case modeling, Documenting user requirements and use case modeling, Use case modeling ,Domain Modeling, Data flow modeling, Data flow modeling, User Interface and prototyping, Introduction to Software Design, Coupling and Cohesion, Introduction to object-oriented analysis and design, Object Oriented Analysis - Abbot's approach, Object Modeling using UML and OOD heuristics, OOD heuristics and OOA using Coad's methodology, Coad's methodology, OOA and OOD - an example using Coad's methodology, Example , Dynamic Modeling using UML Dynamic Modeling using UML, Introduction to software architecture, Software architecture - Krutchen's model, Architectural Models Architectural Models, Introduction to design patterns, Design patterns , Coding Practices for industrial strength software and style guides, Coding Practices for industrial strength software and style guides, Coding Practices for industrial strength software and style guides, Coding Practices for industrial strength software and style guides –continued, Coding Practices for industrial strength software and style guides, Coding Practices for industrial strength software and style guides, Portability, Exception handling, Introduction to software verification and validation,Introduction to software testing ,Black box testing and Equivalence partitioning White box testing, Unit testing, Inspection, Introduction to debugging, Bug classes and effective debugging ,Holistic approach to debugging Summary and conclusion.
(45 videos, 0 subcategories)

Introduction to Java, Object Oriented Programming, Classes, Inheritance, Polymorphism, Collections, Exceptions, Streams, Abstract Classes and Interfaces, Graphical User Interface, Event Handling, Database Connectivity, Meta Data Graphics, Applets, Socket Programming, Serialization, Multithreading, Web Application Development, Servlet, Java Server Pages, Java Beans, Model View Controller, Layers and Tiers, Java Server Pages Standard Tag Library, Java Server Faces, Web Services.
(45 videos, 0 subcategories)

Introduction, Information In Organizations, Organization and Information Requirement, Organizational structure, Business Environment, Information System, Component of System, Types of System Infrastructure, Online Analytical Processing, CBIS from Functional View Point, Financial Sector Application Accounting & Financial Information Systems, Critical Decisions Making, Phases of decision-making process, Planning for System Development,Systems Development Life Cycle, System Design, Incremental Model, Spiral Model, System Analysis, Analysis & Design Methods, Symbols, DFD’s, Entity Relationship Diagram, Object Oriented Analysis and Design, Critical Success Factor, Security of Information System,Threat Identification, Control Adjustment, Viruses, Antivirus software Types of Controls, Audit trails and logs, Risk Management, Control Analysis, Business Continuity Planning, Web Security, Factors Encouraging Internet Attacks, E-Commerce, Supply Chain Management,Enterprise Resource Planning, Change Management, Importance of ethics in IS.
(45 videos, 0 subcategories)

Introduction and Historical Background, An introduction to SNOBOL, Ada Language , LISP Language , Prolog Language , Java Language, C# Language , PHP Language
(45 videos, 0 subcategories)

Introduction, Network Models, Signals, Digital Transmission, Analog Transmission, Multiplexing, Transmission Media, Circuit Switching and Telephone Networks , High-Speed Digital Access, Error detection and Correction, Data Link control and Protocols, Point to Point Access, Multiple Access, Ethernet, Connecting LANs, Internetworking
(45 videos, 0 subcategories)

Introduction, Network Models, Signals, Digital Transmission, Analog Transmission, Multiplexing, Transmission Media, Circuit Switching and Telephone Networks , High-Speed Digital Access, Error detection and Correction, Data Link control and Protocols, Point to Point Access, Multiple Access, Ethernet, Connecting LANs, Internetworking animation.
(45 videos, 0 subcategories)

Introduction, Single-user systems,Operating system components and services, Operating system structures, Process concept, Inter-process communication (IPC) and process synchronization, UNIX/Linux IPC tools and associated system calls, Use of FIFOs in a program, Thread models, Schedulers, Dispatcher, Algorithm evaluation, Process synchronization, The Critical Section Problem, The Bakery Algorithm, Deadlock and Starvation, Deadlock handling, Detections and Recovery, Memory management, Paging, Memory Management in Intel 80386, Virtual Memory, Demand Paging, , Page Fault, Belady’s Anomaly, Stack Replacement Algorithms, Thrashing, File Concept, Directory Structure, File System, Mounting, File Sharing and Protection, Space Allocation Techniques, Disk Structure and Scheduling, Free Space Management
(45 videos, 0 subcategories)

Introduction and overview to software development process, Software process models, Project Management Concepts, Function Point Analysis, Software Process and Project Metrics, Software Project Planning, Risk Analysis and Management, Project Schedules and Tracking, Software Quality Assurance, Formal Review techniques, The ISO 9000 quality standard, The CMM, Software Configuration Management, Requirement Management Processes, Verification and Validation, Software Re-engineering, Software Re-factoring, Capability Maturity Model Integration (CMMI).
(45 videos, 0 subcategories)

Passes of a Compiler. Lexical Analysis, Specification of Tokens, Recognition of Tokens, Top-down Parsing, Predictive Parsing, Recursive Descent Parsing, LL Parsing, LL Pasing Table Construction, Left Factoring, Bottom-up Parsing, Shift-Reduce Parsing, LR(1) Parsing, LR(1) Canonical Collection of Items, LR(1) Parsing, Shift-Reduce Conflicts, LALR Parsing, Parser Generators – YACC, Sematic Analysis, Attribute Grammars, Ad-hoc scheme for attribute grammars, Intermediate Representation (IR), Intermediate Representation taxonomy, Syntax-directed translation: assignment statement, Code Generation, Code Optimization
(45 videos, 0 subcategories)

Introduction to Artificial Intelligence, Problem Solving, Genetic Algorithms, Knowledge Representation and Reasoning, Expert Systems, Uncertainity (Introduction, Classical sets, Fuzzy sets, Fuzzy logic, Fuzzy inference system), Introduction to Learning (Symbol-based, Connectionist, Artificial Neural Networks supervised and unsupervised), Planning, Advanced Topics (Computer vision, Robotics, Soft-computing Clustering), Conclusion.
(45 videos, 0 subcategories)

Introduction of System programming, Means of I/O, Interrupt Mechanism, Use of ISRs for C Library functions, TSR Programs, Interval Timer, Peripheral Programmable Interface (PPI), Parallel Port Programming, Serial Communication, COM Ports, Real Time Clock (RTC), Processor Types, Keyboard Interface, Direct Memory Access (DMA), File Systems, Hard Disk, Partition Table, File System Data Structures, FAT 12, FAT 16, FAT 32, New Technology File System(NTFS), Disk Utilities, Memory Management, Viruses
(45 videos, 0 subcategories)

Define Computer Networks, name uses of Computer Networks, and list the basic components of a Network system. Describe other pieces of hardware and software which make networks more efficient, faster, more secure, easier to use, able to transmit several simultaneous messages, and able to interconnect with other networks. Understand the basic technical concepts of Computer Networks. Be familiar with the various types of network configurations. Describe the circuits that are available for voice and data networks, their transmission speeds (bandwidth), and how they are packaged for commercial use. Understand the importance of adapting a Computer Networks offering to meet the changing and challenging networking needs of organizations. Understand how to design networks by using manual or hand calculations. Define the differences between protocols, software, and network architecture. Define the concept of local area networks and describe their use. Describe how a local area network is installed, its topologies and its protocols. Understand why networks need security and control, what errors might occur, and how to control network errors.
(45 videos, 0 subcategories)

Introduction to Data Ware Housing, Normalization, De-Normalization, De-Normalization Techniques, Issues of De-Normalization, Online Analytical Processing (OLAP, Multidimensional OLAP (MOLAP, Relational OLAP (ROLAP, Dimensional Modeling (DM, Process of Dimensional Modeling, Issues of Dimensional Modeling,Extract Transform Load (ETL), Issues of ETL, ETL Detail: Data Extraction & Transformation, ETL Detail: Data Cleansing, Data Duplication Elimination & BSN Method, Introduction to Data Quality Management (DQM), DQM: Quantifying Data Quality, Total DQM Need for Speed: Parallelism, Need for Speed: Hardware Techniques, Conventional Indexing Techniques, Need for Speed: Special Indexing Techniques, Join Techniques, A Brief Introduction to Data mining (DM, What Can Data Mining Do Supervised Vs. Unsupervised Learning, DWH Lifecycle: Methodologies, DWH Implementation: Goal Driven Approach I, DWH Implementation: Goal Driven Approach II, DWH Life Cycle: Pitfalls, Mistakes, Tips., Course Project, Case Study: Agri-Data Warehouse Part-I, Case Study: Agri-Data Warehouse Part-II, Web Warehousing: An introduction, Web Warehousing: Issues, Lab Lecture-1: Data Transfer Service (DTS, Lab Lecture-2: Lab Data Set, Lab Lecture-3: Extracting Data Using Wizard, Lab Lecture-4: Data Profiling, Lab Lecture-5: Data Transformation & Standardization.
(44 videos, 0 subcategories)

Introduction to Project Management. Goals of Project management. Project Characteristics. Project Dimensions. Project Life Cycle. Software Development Lifecycle Models. Costs and Cost Management. Project vs. Program Management. Trade-Off Triangle. Project Management Skills. PM’s Knowledge Areas. Team leader. Leaders and Managers. Project Organization. Software Development Fundamentals. Management Fundamentals. Technical Fundamentals. Software Process Vs Software Engineering. PM Process Groups. Planning Process Tasks. Project Planning Steps. The Software Development Plan (SDP).Estimation. Decomposition Techniques. Estimation Tools. Work Breakdown Structure. Scheduling. Risk and Change Management. Software Quality. Application Tools (Microsoft Project 2000). Commissioning & Migration.
(45 videos, 0 subcategories)

CS701
(45 videos, 0 subcategories)

Advanced Algorithms Analysis And Design, Fibonacci Sequences, Mathematical Models, Analysis Techniques, Solution To Recurrence With Distinct Roots, Algorithms Analysis Techniques, Time Complexity Of Algorithms,Relations Over Asymptotic Notations, Design Of Algorithms Using Brute Force Approach, Designing Algorithms Using Divide & Conquer Approach, Dynamic Programming For Solving Optimization Problems, Assembly-Line Scheduling Problem, Knapsack Problem Using Dynamic Programming, Optimal Weight Triangulation, Optimal Binary Search Trees, Constructing Dynamic Programming, Greedy Algorithms, Huffman Coding, Constructing A Huffman Codes, Breadth First Search, Applications Of Depth First Search, Backtracking And Branch & Bound Algorithms, Minimal Spanning Tree Problem, Single-Source Shortest Path, Evaluation And Addition Using Coefficient Form, Dijkstra’s Algorithm, All Pairs Shortest Paths, The Floyd-Warshall Algorithm And Johnson’s Algorithm, Number Theoretic Algorithms, RSA Cryptosystem, Advanced Algorithms Analysis And Design, Polynomials And Fast Fourier Transform, NP Completeness.
(45 videos, 0 subcategories)

The Major OS Issues, OS Structure, ELF Object File Format, Execution Of The Operating System, What Is In A Process Control Block, Zombies And The Concept Of Reaping, The Design Space For Threads, Fields In Task_Struct In Linux, Concurrency And Synchronization, Semaphores, Producer Consumer Problem With A Bounded Buffer, Duality Of Synchronization Primitives, Thread Un-Safe Functions In C Library, Deadlocks, Thread Usage Paradigms, Threads Considered Marvelous, Round Robin (RR), Problems With Multilevel Queue, Assignment Of Processes To Processors, Characteristics Of Real-Time Operating Systems, Memory Fragmentation, Garbage Collection, Mark And Sweep Collecting, Goals Of OS Memory Management, Paging, Multi-Level Address Translation, Translation Lookaside Buffer (TLB), Page Replacement Algorithms, Page Replacement , Page Fault Frequency (PFF), File Systems, SABRE Atomic Disk Operations, Reconstruct Freelist On Crash, Log Structured File Systems, Principles Of I/O Software, Device-Independent I/O Software, Interrupts And Exceptions, Linux Kernel Timers And Interval Timers, Loadable Kernel Modules (Linux & Solaris), Security & Protection, Authentication, ACL Vs Capabilities, Trojan Horses (From Tanenbaum’s Book), Causing Program To Exec Attack Code, Java Security (2), Reliability In Commodity Oses.
(45 videos, 0 subcategories)

The World’s First Operational Calculator, Detailed Discussion On The Computer Performance – The Key To Quantitative Design And Analysis, Producer-Server Model, Changing Definitions Of Computer Architecture, Instruction Set Encoding, DSP Media Operations, Single Cycle Design, A Critical Review Of Single Cycle Datapath And Control Signals, Multiple Cycle Approach, Pipelining Is Natural, Structural Hazards, Branch-Prediction Buffer , Reducing Branch Penalties For High-Performance Processors, CPU-Memory Gap, Memory Hierarchy Principles, Concept Of Caching, Block Size Trade Off, Memory Hierarchy Designer’s Concerns, Block Placement Policy, Impact Of Caches On CPU Performance, Cache Performance, Cache Misses, Reducing Miss Penalty Or Miss Rate Using Parallelism, Virtual Memory Performance, Protection Of Multiple Processes Sharing Memory Parallel Processing Architectures, Snooping Cache Contention, Synchronization In Parallel Architecture, Interfacing Storage Devices, Bus-Based Interconnect, Redundant Array Of Inexpensive Disks, Network Attached Storages, Switch Topologies, Internetworking, Powerpc 750, Computer Hardware Design, Instruction Level Parallelism.
(45 videos, 0 subcategories)

Software Requirements, Nfrs As Goals, Software Processes, RE Process - Inputs And Outputs, Variability Factors, Process And Process Improvement For Requirements Engineering, Components Of Requirements Elicitation, Specific Elicitation Techniques, An Interaction Matrix, Requirements Errors, Defect Removal, Validation Objectives, Review Checklists, Requirements Management And Traceability, Requirements Identification Techniques, Backward-From Traceability, Prototyping, Writing Requirements, Use Case Modeling – I, Case Study And Use Cases For Case Study, Four Aims Of Modeling, Object-Oriented Modeling Methods, Identification Of Objects And Classes – 1, Entity Classes In Banking System, Conceptual Static Model For Problem , Functional Modeling, Real-Time Structured Analysis And Structured Design (RSTAD), Structured Analysis And Design Technique, Dynamic Modeling, Statechart For ATM Control, Software Requirements Specifications For The Banking System, Requirements Engineering For Agile Methods, Web-Based Information Systems (WBIS), Software Reuse Manifestos, Need For Prioritization, Quality Attributes Of Requirements Documents.
(45 videos, 0 subcategories)

CS709
(45 videos, 0 subcategories)

File Processing Systems, Resembling Setups, Responsibility Of Transparency, Legacy Data Models, First Three Normal Forms, Interface With Programming Languages, DDBMS Architecture, Global Schema Architecture, Correctness Rules For Fragmentation, PHF- Minimality Of Pr, DHF, Vertical Fragmentation Information Requirements, Bond Energy Algorithm, Partitioning, VF Correctness, Setting Up Replication, Transaction Management, ACID Properties, Serializability Theory, Timestamp Ordering Based CC, Basic Concepts Of Query Optimization, QP In Centralized And Distributed Dbs, Query Decomposition, Its Phases, Data Localization For Hybrid Fragmentation, Query Optimization, Semijoin Based Algorithms.
(45 videos, 0 subcategories)

Multiplexing, Protocol Machinery, Encapsulation, TCP Connections, Point-To-Point Links, ITU’s V.32 - 9.6 Kbps, Error Detection And Correction, Reliable Transmission, Sequence Number Space, Ethernet MAC – CSMA/CD, Hidden And Exposed Nodes, Switching And Forwarding, Source Routing, ATM (Asynchronous Transfer Mode), Virtual Paths With ATM, Internet Protocol (IP), Fragmentation And Reassembly, Datagram Forwarding, Virtual Private Networks, Distance Vector Routingm, OSPF Routing Protocol.
(45 videos, 0 subcategories)

CS718
(45 videos, 0 subcategories)

CS723
(1 videos, 4 subcategories)

ECO
(45 videos, 0 subcategories)

Introduction to Economics, Normative economics and positive economics, Factors of production, Economic systems, Circular flow of goods and income, Micro vs. Macro Economics, Cost and Benefit Analysis, Opportunity cost and production possibility frontier, Goods market and factors market, Demand and supply analysis, equilibrium, Shortage, surplus and price mechanism, Demand and law of demand factors shifting demand curve, price ceiling and price floor, Elasticities, Types of elasticity, Elastic and inelastic demand, Effects of advertising on demand curve, Incidence of taxation, Cardinal / Utility approach, Total and marginal utility, the law of diminishing marginal utility, consumer equilibrium under cardinal approach, diamond-water paradox, the problem of uncertainty and risk, Ordinal / Indifference curve approach, The income consumption curve (ICC) and price consumption curve (PCC), Consumer equilibrium under ordinal approach, Traditional theory of firm, The law of diminishing marginal returns, the scale of production, The concept of isoquant and isocost, optimum combination of factors, Costs, Types of costs, Revenues, Types of revenues, Profit maximization, approaches of profit maximization, Market Structures, Perfect competition, Monopoly, price discrimination and its types, Monopolistic competition, Oligopoly, collusive and non-collusive oligopoly, prisoner’s dilemma, Welfare economics, the concept of externality, information economics, Introduction to Macroeconomics, The concept of aggregate demand, aggregate supply, The concept of invisible hands and Classical economists, The Great Depression and Say’s law, The Classical and Keynesian views about great depression, labor market, market for loanable funds, Keynes demand management policies, different school of thoughts, Macro Economic data, National Income accounting and its various concepts, Macro Economic Variables, macroeconomic equilibrium, Determination of national income, consumption, investment, The Keynesian multiplier and accelerator, Keynesian paradox of thrift, Four big Macro ,Economic Issues and their Relationship, Unemployment and its types, classical, Keynesian and monetarist’s views about unemployment, Inflation and its measurement, costs of inflation, theories about inflation, Balance of payments, equilibrium in the market of foreign exchange, current account, capital account, Economic Growth, exogenous and endogenous growth theory, Relationship between the “Big Four”, Fiscal...
(45 videos, 0 subcategories)

Markets and price, The basics of supply and demand, Consumer Behavior, Individual and Market Demand, Choice Under Uncertainty, Elasticity of supply and demand, Production, Theory of cost, Profit Maximization and Competitive Supply, The Analysis of Competitive Markets, Market structure and competitive strategy, Pricing with market power, Monopolistic competition, Oligopoly, Competitive versus collusion, Market for factor inputs..
(45 videos, 0 subcategories)

Introduction, Principle of macroeconomics, Importance of macroeconomics, The supply and demand analysis , National Income Accounting, Closed Economy, Market clearing model, Components of Aggregate Demand, Money and inflation, Open economy, Issues in unemployment, Economic growth, Aggregate demand and aggregate supply analysis, Keynesian theory of Income and Employment, IS-LM Framework, The Mundell-Fleming Model, Three Models of Aggregate Supply, Inflation, Unemployment, and the Phillips curve, Government Debt, Consumption Theories, Investment Theories, Money & Banking.
(45 videos, 0 subcategories)

ECO404
(1 videos, 4 subcategories)

ENG
(0 videos, 0 subcategories)

Introduction to Journalistic Writing, Qualities of Good Writer, The Process of Writing, All about Words, Dictionary a Writer’s Language Tool, Parts Of Speech, Basic Clause Patterns, Active and Passive, Modifiers and Sentence Types, Reported speech, Grammatical Sentence –Issue, Effective Sentence, Style: Guidelines and Pitfalls, Paragraph Writing: Types and Techniques, Paragraph Writing: Types and Techniques, Essay Writing, Signal Words, Expository Writing, The Writing Styles: Report and Narrative Writing, The Writing Styles: Descriptive and Persuasive Writings, Research Writing and Documenting Sources, Summary and Precise Writing, Punctuation, Mechanics
(45 videos, 0 subcategories)

Reading and Dictionary, Pronunciation, Reading for Main Idea , References, Reading Skills, Reading and Vocabulary, Word Formation- Prefixes, Description, Locating Information, Word Forms, Understanding Reading, Making Inferences, Assessing the Text, Evaluating Texts: Interpreting Visual Data, Cloze for Comprehension, Skimming and Scanning, Scanning and Language Functions, Classifying, Cause and Effect Relationship, Presenting Information Graphically, Writing: Sentence Types, Effective Sentences: Unity, Coherence, Emphasis, Identifying sentence errors, Revising Sentence Errors, Subject Verb Agreement, Writing, Punctuation, Paragraphs: Structural Parts, Essay Writing, Essay Content, Selecting and Researching an Essay Topic, Ways of Organizing Texts: Linear, Writing Skills, Summary Writing, Grammar and Usage: Tenses and Passive Sentences, Grammar and Usage: Word Order: Adverbs.
(45 videos, 0 subcategories)

Basics of Effective Communication, Forms of Written Communication, Letters, Report Writing, Proposals, Visual Aids Language Review, Format and Mechanics, Listening and interviewing skills, Review of the entire course content
(45 videos, 0 subcategories)

Introduction to Communication, Flow of communication, Theories of Communication, The process of communication and misconceptions, Barriers in effective communication, Non-verbal communication, Traits of good communicators, Principles of business communication, Intercultural communication, Individual cultural variables, Process of preparing effective business messages, The appearance and design of business messages, Communication through technology, Basic organizational plans , Letter writing, Memorandum and Circular, Minutes of the meeting, Business reports, Market reports, Job search and employment, Resume writing, Resume and application letter, Job inquiry letter and interview, Process of preparing the interview, Oral presentation, Language practice and negotiation skill, Negotiation and listening, Thesis writing and presentation, Research methodology
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(0 videos, 1 subcategories)

ETH
(0 videos, 0 subcategories)

The nature of ethics, The division of the subject,Theories of the Moral Standard, The standard as Law, The standard as happiness, The standard as perfection, The individual and society,Rights and duties, Moral institutions, The duties, Moral Pathology, Ethical teachings of Hinduism, Ethical teachings of Buddhism, Ethical teachings of Christianity, Ethical teachings of Islam, Ethical teachings of Islam,Islam towards minorities.
(1 videos, 7 subcategories)

FIN
(45 videos, 0 subcategories)

Framework for preparation and presentation of financial statements, Presentation of financial statements, Inventories, Revenue, Property Plant and Equipment (Tangible non-current Assets),Intangible Assets ,Leases, Income Taxes, Borrowing Costs, Events after the Balance Sheet Date, Provisions, Contingent Liabilities and Contingent Assets, Policies, Changes in Accounting Estimates and Errors, Earnings per Share, Cash Flow Statements, Accounting Ratios, Group Accounts.
(45 videos, 0 subcategories)

Introduction to accounting & accounting principles, Generally accepted accounting principles (GAAP), Accounting cycle/process, Rules of Debit and Credit, Steps in accounting cycle, Limitations of trial balance, Preparing financial statements, Balance Sheet, Income Statement, Expenditures Vs Expenses, Adjusting entries and their types, Statement of owner’s equity, Closing entries, Statement of Cash flows, Parts of cash flow statement, Notes to financial statements, Accounting Policies, Inventory Accounting Policies, Depreciation accounting policies, Methods of computing depreciation, Annual report generated by business, Audit’s report, Types of business, Using Financial Statements Information, Financial Statement Analysis, Ratio Analysis, Vertical & horizontal analysis, Different types of ratios, Liquidity, Leverage, Coverage, Activity, and profitability Ratios.
(45 videos, 0 subcategories)

Introduction to subject & Comparison of Financial Statements, Time Value of Money, Discounted Cash Flow & Effective Annual Interest, Bond & Term Structure of Interest Rates, Common Stock Valuation (Dividend Models),Capital Budgeting, Methods of Project Evaluations(Net Present Value, Internal Rate of Return (IRR ),Payback Period ,Method & Discounted Payback Period, Accounting Rate of Return ARR, Profitability Index),Advance Evaluation Methods(Sensitivity Analysis, Profitability Analysis, Break Even Accounting, Break even – economic, Degree of Operating Leverage) Operating Leverage & Capital Rationing, Single and Multi Period Capital Rationing, Risk and Returns, Portfolio & Diversification, Securities Market Line & Capital Asset Pricing Model (CAPM),Cost of Capital & Capital Structure, Cost of Debt & Weighted Average Cost of Capital (WACC),Capital Structure and Financial Leverage, Capital Structure & Cost of Equity, Modigliani and Miller Model, Problems Associated With High Gearing & Dividend Policies, Dividend Policy & Financial Planning Process and Control, Budgeting Process Cash Flow Statement, Working Capital Management, Cash Management & Inventory Management & Credit Policy, Mergers & Acquisitions, Share Valuations & Corporate Restructuring, Financial Distress and Foreign Exchange Market, Currency Risks, Interest Rate Risk & Forward Rate Agreements, Interest Rate Futures, Foreign Exchange Market’s Options & Foreign Exchange Market’s Swaps, Exchange Rate System & Multinational Companies (MNCs) & Foreign Investment.
(45 videos, 0 subcategories)

An Overview of Taxation, Basic Features of Income Tax, Statutory Definitions, Important Definitions,Determination of Legal Status of a Person, Scope of Income/Concept Heads of Income (Section 11),Residential Status & Taxation, Exercises on Residential Status & Taxation, Salary and its Computation, Exercises on Salary and its Computation, Gratuity & Provident Fund, Income from Property, Income from Business & its Computation, Capital Gains, Income from Other Sources (Section 39),Set off of Losses (Section 56),Taxation of Individuals and Taxation of Association of Persons, Taxation of Companies, Presumptive Income Taxation of Permanent Establishment (PE), Tax Returns & Assessment of Income & Universal Self Assessment Scheme, Advance Tax, Collection & Recovery of Tax and Penalties & Prosecution, Appeals and References & Federal Tax Ombudsman, Sales Tax, Sales Tax Returns, Capital Value Tax (CVT), Annexure
(0 videos, 0 subcategories)

Introduction to Islamic financial system, Comparison of Islamic Economic system with capitalism and socialism, Riba, Its Prohibition and Classifications, Musharakah, Issues Relating to Musharakah, Mudarabah, Diminishing Musharakah, Applications of Islamic Financing, Murabaha, Islamic Law of Ijara (Leasing) in Modern Financial System, Salam and Istisna in Modern Financial System, Principles of Sharia governing Islamic Investment funds and joint stock companies, Islamic Insurance (Takaful) Products
(44 videos, 0 subcategories)

credit introduction, credit history, credit rating, management of credit risk, credit administration, credit measurement, credit monitoring process, credit risk environment, credit exposures, credit approval process, review and exposure management, data collection, credit review, valuation of collateral, exposure assessment, credit decision-making structure, risk weights, qualitative disclosures, credit risk mitigation, internal rating-based approach to credit risk, supervisory review, supervisory transparency and accountability, role of financial advisor, risk management, insurance and risk, auto insurance, ISO commercial property program, commercial liability insurance, crime insurance, surety bonds, non-life insurance.
(45 videos, 0 subcategories)

The Concept of Investing, The Marketplace, Bond Fundamentals, Common Stock, Market Mechanics, Fundamental Stock Analysis, Beyond Fundamental Analysis, Indirect Investing, Market Efficiency, Gathering Investment Information, Market Indexes, Convertible Securities, Investing Internationally, Why Diversify? The Role of Derivative Assets, Managing the Equity Portfolio, Managing the Fixed Income Portfolio, Mortgage-Backed Securities, Understanding Risk and Return, Performance Measurement and Presentation, Contemporary Issues.
(1 videos, 6 subcategories)

HRM
(45 videos, 0 subcategories)

Human Relations, Culture and Personality, Personality and Stress, Perception and Individual Behaviour, Perception and Group Behavior, Attitude and Behaviour, Personal Motivation and Achievement, Solving Problems Skillfully, Creativity in Problem Solving, Handling Personal Issues, Conflict Resolution, Communication and Human Relations, Organizational Communication, Understanding Communication Styles, Self-Esteem, Building Self-Confidence, Becoming a Leader Globalization and Cross-Cultural Differences, Improving Cross-Cultural Competence, Building Good Relations with Managers, Building Good Relations with Co-workers, Building Good Relations with Customers, Choosing a Career, Finding a Job, Significance of Resume, Improving Interview Skills, Improving Work Habits, New Model of Career Advancement, Taking Control of Yourself, Exerting Control on Outside Environment, Managing Personal Finances, Achieving Happiness, Apathy and its Remedies, Enhancing Personal Ethics, Helping Others Grow, Review
(45 videos, 0 subcategories)

HRM623 (alt. code=MGMT623)
(45 videos, 0 subcategories)

HRM624: Conflict management 03 Credit Hours Course Content: Introduction to conflict, Dispute resolution. Preconceptions about conflict, Conflict diagnosis, Recurrent themes in conflict diagnosis, Describing the conflict, Sources and causes of conflict, Interest analysis, Assessing the character of the conflict, Trust and its significance, Assessing impediments to resolve the conflict, Assessing the negotiating style, Assessing power among disputants, Power, conflict and batna, Stereotypes, Diversity and conflict, Mediation, Advantages and disadvantages of mediation, Process of mediation, Law and ethics of mediation, Arbitration, Non binding evaluation, Mixed and multimodal dispute resolution, Power tools and magic keys, Panchayat, Local government system, and ADR Recommended Books: ? Conflict Diagnosis and Alternative Dispute Resolution(1st Edition) By: Laurie S. Coltri ? Conflict Management: A guide to developing negotiation strategies By: Barbara A. Budjac Corvette.
(45 videos, 0 subcategories)

HRM625 (alt. code=MGMT625)
(45 videos, 0 subcategories)

Human development and human resource development, Dimensions and targets of development, Understanding group Behavior, Emotional facet, Human development index, relations and performance, Diversity in personality, learning and perception, Attitudes, self-concept and values, Communication (verbal and non-verbal), motivation ,Leadership, Transactional Analysis, Personal development, Teams and creative problem solving, Team dynamics, Global diversity, HRD history & background, Human resources & economic development, Sectors of society, Education as target of HRD, Environment, HDI and gender sensitivity, Entrepreneurship, Pubic private partnership, Good Governance, Using non-governmental organizations, Decentralization and enhancement of participation, Mobilizing resources ,Enhancing coordination, Professionalizing government. Government priorities and policies
(45 videos, 0 subcategories)

HRM628 (alt. code=MGMT628)
(1 videos, 1 subcategories)

PSC
(45 videos, 0 subcategories)

PSC201
(1 videos, 1 subcategories)

ISL
(16 videos, 0 subcategories)

Faith. Taqwa (Fear of Allah).Obedience of God. Obedience of Prophets and executive authority. Sincerity (IKHLAAS). Morality of the Prophet (S.A.W). Practical Law (Ibadat). Islamic Practices . Knowledge and its Islamic concept. Knowledge and its Islamic concept. The Islamic social system. The manners of meeting and talking. Respect of parents. Brotherhood. Honesty and Obligation. Forgiveness
(1 videos, 3 subcategories)

(0 videos, 0 subcategories)

IT000
(0 videos, 0 subcategories)

IT00001
(45 videos, 0 subcategories)

Introduction to E-Commerce and its types, Internet and WWW Basics, Internet standards and protocols, IP addressing, Data communication on internet, Domain name system. Networking devices, Role of ISP’s on Internet. Markup languages and the Web, Web designing using HTML, CSS and Java Scripting. Introduction to Client side & server side processing, Cookies, Maintaining state in a stateless environment, two tier/n-tier architecture. Security issues on the internet. Electronic Payment Systems. E-banking and ERP. Territorial jurisdiction and conflict of laws, online contracts, online defamation, Copyright in Cyberspace. Issue of ISP’s liability, domain-name and trade mark conflicts, privacy issue on the internet, Cyber crimes.
(1 videos, 21 subcategories)

MCM
(45 videos, 0 subcategories)

What's communication? Elements of communication, Forms & Types of communication, Importance of communication, Process of communication, Models of communication, What's message? Characteristics of message ,Effects of communication, Communication and culture, Effective communication, Obstacles in communication, Media of Mass communication, Telegraph, Telephone ,Emergence of mass media, Print media as a medium of mass communication, Effects of printing press, Renaissance, Industrialization, Mass circulation press, Effects on society, Rules and regulations on print media, Management issues, Film as a medium of mass communication, Propaganda – First and Second World Wars Radio as a medium of mass communication, Development of radio, Television as a medium of mass communication, Effects of TV on society, Television in Pakistan, Public Relations Advertising, Theories of Mass Communication, Globalization of media, Consolidation and convergence of media, Mass communication in the present era, New media and democracy.
(45 videos, 0 subcategories)

Communication, Levels of Communication, Interpersonal Communication, Communication in the Organization, Communication Destination, Listening, Improving your Listening Skills, Nonverbal Communication, Barriers to Communication, Overcoming Communication Barriers, Speech, Selecting a Topic, Thesis Statement, Introduction of the speech, Body of Speech, Modes of Delivery, Strategic Oral Delivery, Making a Good Speech, Handling Questions and Answers, Responding Questions and Answers, Significance of the Setting, Visual Aids, Group Communication, Elements of Effective Written Communication , Preparing for Effective Business Writing, Parts of Business Letter, Direct Request- Letters, Good Newsletters, Disappointing Newsletters, Writing Persuasive Message, Writing Resumes.
(31 videos, 0 subcategories)

Evolution of mass media, Print media in the sub-continent, Mass media after independence & ayub khan’s era, Role of Pakistani mass media in Ayub Khan’s era, Changes in mass media in Ayub’s era and its impacts, Role of mass media in general Yahya’s era and its result, Expected role of mass media in crisis of 1971, Mass media after the crisis of 1971, Mass media in the era of 1977 to 1988, Mass media in the era of 1988 to 1999, Pakistan towards press freedom, Role of print media after 2000, Print media in Pakistan, Newspaper Content, New trends of journalism in Pakistan, Magazine journalism, News agency, Press and government, State of media in different societies, Radio broadcasting, Radio in Pakistan, Radio and development communication, Loud speakers, Audio cassettes & tape recorders, Television and VCR, Pakistan television, Impact of television on society, War and television, Regulation of television, Effects of global culture on our culture, Motion picture/ film, Pakistan film industry, Computer – a medium of mass communication, Importance of mass media, Effect of other organizations on mass media and its performance.
(45 videos, 0 subcategories)

Introduction to journalistic writings, Why writing skills are viewed as crucial, Writer as a communicator,Difference between speaking and writing, Qualities and the concerns of a good writer, Qualities of good writing, Principles of effective and meaningful writing, Journalistic Writing Process: Inventing and Collecting, Organizing, Drafting, Revising, and Proofreading, Journalist’s Word Choices, Dictionary – a Writer’s Language Tool, Grammatical Sentence: Parts of speech, Basic clause pattern, Active and Passive voices, Modifiers, Sentence types, Reported speech, Subject verb agreement, Problems with pronouns, Adjective and adverbs, sentence fragments, comma splices and fused sentences, An effective sentence: Unity, Coherence, Emphasis, Parallelism, needed words, Shifts, Choppy sentences, Sentence variety, Style – Guidelines and Pitfalls, Paragraph writing: Unity, coherence and development in a paragraph, Simple listing paragraphs, Time-order paragraphs; spatial order paragraphs; multiple composition paragraph, Essay writing: Essay and High Impact Language, Signal Words (transitions) for text’s organizational structure, The writing styles: Expository and report writing, Descriptive and narrative writing, Persuasive writing, Research writing and documenting sources – APA and MLA, Summarizing and Précis writing, Punctuation, Mechanics, Reading skills for writers, The language of newspapers, The language of newspapers, News writing, Editorial Writing, Feature Writing, Column writing, Article writing, Writing Analysis, Writing letters to editors, Broadcast and Web news writing, Writing press release, reviews and obituaries, The art of interviews.
(43 videos, 0 subcategories)

An Introduction to News, News and journalism, Categories of News, Components of news, News values, Elements of News, News Sources, Reporting, Types of reporting, Professional and ethical standards, Interviewing, Lead Journalistic Style Winning reader’s confidence, Keeping up-to-date, Reporting Beats, Introduction to Sub-Editing, Role and Duties of Sub Editor, Part of speech, Abbreviation, Capitals, Active/Passive Voice, Figures, Italics, Punctuation, Clichés and Journalese, Collective Nouns, Danglers, Confusables, Numbers, Measures, Names, Titles, Words/Importance of words, Editing Tips, Writing Headline Layout, pictures and Caption , Words operation and practice, News Room, Terminologies
(45 videos, 0 subcategories)

Introduction & Brief History ,How Does PR Work, Publics of PR, Planning, Public Relations Programmes, Medias of PR, Press Relations in PR, Special Uses of Public Relations, Budgeting in PR, Public Relations Problems, Methods of Communication, PR in Various Organizations, PR in Labor Unions & Religious Groups, PR in Educational Institutions & in Media Channels, Using Advertising for PR Communication, Role of Public Relations in Marketing, Public Relations and Corporate Structure, E-PR & its Tools, Sponsorship—An Important PR Tool, House Journals, Crisis Management In PR, Advertising in PR, International Public Relations, Public Relations Consultancy, Public Relation’s Role in Market Education, Modern Day Values of PR, Choice of Media For PR Campaign, PR Techniques, Designing PR Campaigns, Public Opinion, Public Relations and Research, Persuasion & Communication Theories, Communication Concepts & Theories, Public Relations & Law, Public Relations & Case Studies, PR And Printing Processes, Public Speaking -- A PR Tool, PR -- Coping With Unexpected
(45 videos, 0 subcategories)

The unique nature of Pakistani nation-state, Pakistan the first 11 year 1947-1958, From new hopes to shattered dreams: 1958-1971, Renewing Pakistan: 1971-2005, The constitution of Pakistan, The political system of Pakistan, The election commission of Pakistan, Political groupings and alliances: issues and perspectives, The legislative process and interest groups, The population, education and economic dimensions of Pakistan, The national environment policy 2005,The children of Pakistan, The health sector of Pakistan, NGO’S and development, The information sector of Pakistan, Media as elements of national power, One globe: many worlds, The United Nations, Millennium development goals, The globalization: threats and responses, WTO, The European Union, Regional pacts, The Pakistan—India relationship, Dimensions of terrorism, Pakistan’s foreign policy, Globalization of media, Indigenization of media, Balancing public, interest and commercial interests, Citizens’ media and citizens’ media dialogue, Citizen media rights and responsibilities, Citizen participation in public service broadcasting, Media in the 21st century.
(45 videos, 0 subcategories)

History of Broadcast, Classification of Programs, Current Affairs Programs, Types of Outdoor Broadcasting, Curtain Raiser, Radio Feature, Musical Programs of Radio, Radio Documentary, Disc Jockey, Voice in Broadcasting, Noise, Studio, Radio Drama, Advertisements -Income Generation, Advertiser’s Approach, FM - a new generation in Broadcasting, Microphone to Transmitter, Script Writing for Radio Broadcast, Interactive Broadcasting, History of Television, Pakistan Television (PTV) Broadcasting Laws, Replicas of Radio Broadcast, News Script Writing and Direction Techniques, Sets, Camera Shots – the visual language, Lights in Visual Broadcasting, Interior and Exterior, Broadcasting and Media Imperialism, Environment of TV Broadcast, Budget, Comparison of different Radio and TV formats, Current Affairs – from Radio to TV, Pre-Production, Production & Post-Production, TV advertisements, Enigma of more channels, Anchorperson, Comparison between radio and TV broadcast, Terrestrial to Satellite to Cable TV, Career in Broadcasting, Broadcasting Terminologies
(0 videos, 0 subcategories)

Difference between DC, DSC, DJ, The Meanings of Development, Approaches to Development Communication, The Concept and Practice of Development Journalism, Models of communication, Evolution of Development Support Communication, Factors for successful Development Support Communication, Development Support Communication and Change, Levels of Change, Sources of Change, Socio-Cultural Values, Belief System and Social Change, Factors that Influence Change, Models of Development Support Communication, Alternative Model of Development, Using Mass Media and Development Support Communication, Audio visual aids in Using Mass Media and Development, Support Communication, Static media in Using Mass Media and Development Support Communication, Emerging methods in Using Mass Media and Development Support Communication, Planning Development Support Communication Campaign, Evaluating the DSC Program, Steps in Evaluation
(0 videos, 0 subcategories)

Introduction to Advertising, Advertising and Society, Strengths and Weaknesses of Advertising, Ethics in Advertising, Advertising Department, Advertising Agency, Selecting an ad agency, Advertising agencies in Pakistan, Kinds of Advertising, Media of Advertising, Media Requirements, Factors Influencing Media Selection, Media Mix, Advertising Copy, Structure of an Advertising Copy, Visualization and Layout, Print Production, Writing Commercial Slogans, Advertising Appeal, Planning an Advertising Campaign, Content of an Advertising Plan, Organization of an Advertising Plan, Consumer Needs and Behavior Promotion, Product Analysis, Market Analysis, Diffusion of Advertising Message, Essentials of an effective Ad Campaign, Techniques of measuring the effects of an Ad Campaign, Primary Data Gathering, Important Advertising Terminologies.
(45 videos, 0 subcategories)

Defining communication, Paradigms, What is a theory, Kinds of problems theory addresses, Communication processes, Concept of Mass Communication, Normative theories, Authoritarian theory, Libertarian theory, Civic or public journalism, Limitations of Media Theory, Commercialism, How the idea of Propaganda emerged in the mass society, Limited Effects of Media, Middle range theory and the Mass consolidation of the limited effects, Klapper’s Phenomenistic theory, Diffusion theory, Challenging the Dominant paradigm, Social Cognitive Theory, Observational Learning and Modeling, Abstract modeling, Modeling from Mass Media, Variables that enhance priming effects, Cultivation of perceptions of social reality, Systems Theories of Communication Processes, Systems Theories Of Communication Processes, Mathematical theory of communication, Applying systems models to human communication, Emergence of critical and cultural theories of mass communication, The mediation concept, Positions Relating to Social Integration, Rise of cultural theories in Europe Marxist Theory, Key arguments in Marxist perspective, Marxist theory, Communication and culture, The Frankfurt school, Culture Industry, Hegemony, Political economy theory, Four ways in which media owners limit diversity, Criticism on Political Economy Theory, Power of Advertising, Agenda setting theory, Spiral of silence theory, Marshall McLuhan: the medium is the message and massage, Knowledge gap theory, Media Systems Dependency theory, Uses and Gratification Theory, Reception Analysis Theory, Framing and Framing Analysis ,Information Processing theory, Trends in Mass Communication, Interpersonal communication, Communication Channels, Interpersonal Communication, Types and Four Principles of Interpersonal Communication, Barriers against Effective Interpersonal Communication, Overcoming the Barriers of Effective Interpersonal Communication, Globalization problems, Media Literacy Movement.
(44 videos, 0 subcategories)

Importance of languages, Sources of material, Internet usage in feature writing, What makes a good feature, Demands of a feature, Conducting and writing of interviews, Writing novelty intros, Structure of features, Selection of pictures, Illustrations and maps, Features and editorial policy, Human interest and feature writing, Newspaper feature story, The newspaper feature story idea, Magazine feature versus dailies, Writing the specialized feature story, Modern feature and its treatment, Modern feature writing technique, Advice to feature writers, Column writing, Column writing in modern age, English and Urdu columnists, Types of columns, Objectives and importance of columns, What are the essentials and basic points that go in to the forming of a column? Style, general style of the column, Structure of a column, Column writing tips, Selection of a topic, Qualities of a column writer, What must be practiced by a columnist?, Sources of material for columns, Useful writing devices, Common writing problems, Writing the column, Article writing, How to write an article?, Types and subjects of article, Five commandments, no professional forgets, Articles writing mistakes, Writing the article, What to do when you have written the article?, Ten standard article formats, Legal and ethical considerations for writers.
(40 videos, 0 subcategories)

Creativity and Idea generation for TV, Pre-requisites of a creative producer, Refining an idea for production, Concept Development, Research and reviews, Script writing, Pre-production phase, Selection of required, Content/talent, Program planning, Production Phase, Camera work, Lights &Audio, Post Production phase, Linear editing and NLE, Mixing and effects, Selection of a news, Editing of a news, Writing of a news, Compilation of a news, bulletin, Presentation of a bulletin, Making special bulletins, Technical Codes/Terminology/ Production, Grammar, Types of TV Production, Sources of TV news, Functions of a reporter, Beats for reporting, Structure of a News Department, Sections, Electronic field production, Live Transmission, Qualities of a news Producer, Duties of a news Producer, Assignment/News Editor, Shooting a news film, Preparation of Special reports, Interviews, Vox pops and public opinions, Back Ground Voice/voice over, Spoken words and relevant visuals, Talk show and Forums, Functions of various departments of a TV set up, Programs Department, News and Current Affairs, Coordination between different TV departments Engineering, Transport, Finance, accounts and Marketing, Technical Store, Library and Traffic.
(45 videos, 0 subcategories)

Creativity and Idea generation for TV, Pre-requisites of a creative producer, Refining an idea for production, Concept Development, Research and reviews, Script writing, Pre-production phase, Selection of required, Content/talent, Program planning, Production Phase, Camera work, Lights &Audio, Post Production phase, Linear editing and NLE, Mixing and effects, Selection of a news, Editing of a news, Writing of a news, Compilation of a news, bulletin, Presentation of a bulletin, Making special bulletins, Technical Codes/Terminology/ Production, Grammar, Types of TV Production, Sources of TV news, Functions of a reporter, Beats for reporting, Structure of a News Department, Sections, Electronic field production, Live Transmission, Qualities of a news Producer, Duties of a news Producer, Assignment/News Editor, Shooting a news film, Preparation of Special reports, Interviews, Vox pops and public opinions, Back Ground Voice/voice over, Spoken words and relevant visuals, Talk show and Forums, Functions of various departments of a TV set up, Programs Department, News and Current Affairs, Coordination between different TV departments Engineering, Transport, Finance, accounts and Marketing, Technical Store, Library and Traffic.
(0 videos, 0 subcategories)

Introduction to Online Journalism, Distinguishing characteristics of online journalism, Online Journalism vs. Traditional media, Introduction to Online advertising, Online advertising: Types and Advantages/Disadvantages, Internet as tool for Journalists, Diffusion of Innovation Theory, Diffusion of Innovation Theory, Gate Keeping Theory, Introduction to Online Writing and Online Writing Process, Considerations while Writing for World Wide Web, Tips for Writing for World Wide Web, Ethics related to Cyber Journalism/Online Journalism, Impact of Internet on Journalism, Analysis of Websites: Checklist for the analysis of Web sites, Plan and build a site: Information Architecture; Navigation; User Interface; Site mapping; Usability; Types of Content, Qualities of a good web sites, Useful Tips for Effective Web Design, Tips to Fast Loading web site designs, Effective Navigation Guidelines, Telecommunication, Fax; Video Conferencing; Cable TV; V-Sat; Email; Video Technology and Broadcasting, An overview of current technology trends in ICE (Information, Communication and Entertainment) and digital convergence and future of media – What Next? Convergence: Nature and levels of convergence Media Convergence and vision of a converged World, Convergence within Journalism, Digital Divide, Prospects and challenges of Online Journalism, Important Terminologies, Difference between Internet and World wide web, Blogs and Blogging, Types of Blogs, Advantages and Disadvantages of blogs, Online Storytelling, Production Process of online story, Common storytelling forms being used by major news Web sites, Prevention of Electronic Crimes Ordinance, 2007.
(0 videos, 0 subcategories)

Brief survey of origin and development of press in Europe and America Sub continent pre- partition, History and development of radio in the world UK -BBC, ( Europe) USA - Voice of America, etc. (America) Sub-continent -All India Radio and Radio Pakistan etc. Brief survey of origin and development of TV in Europe and America Sub continent, south Asia, Brief survey of origin of film and recording industry in the world Europe and America, South Asia (Sub-continent), New Media What is new media? Origin and development of internet, new media New Media Panics (Advantages/disadvantages), Major Media organizations of the world, News Agencies Newspapers and Magazines, Radio channels TV channels and Production Houses Film Production Houses, Mass media and globalization What is globalization? Understanding the difference between globalization and internationalization Mass media - an important tool, Impact of globalization Threats of global media to native cultures and economy of poor and developing countries – a step towards uni-polar world Free flow of information; people’s right to know and globalization, Media moguls/tycoons/giants of the world Emergence /Background realities/ reasons/objectives Five major giants out of nine, Present situation: how they are ruling and achieving their objectives Hindering freedom of expression, Demand for a new information order by developing countries, Ownership patterns, organizational Structures and management of mass media in the world. Why media ownership matters? Effects of ownership on content, Mass media organizations in South Asia, Mass media organizations in Europe and America, Use of media by power blocks, super powers Exploitation of media, Mass Media and Contemporary Social Issues Human Rights and media Human trafficking, Drugs Arms smuggling Aids/ Cancer Child rights, Women and Media Portrayal of women in media, Women empowerment Women rights Issues of Women in developed, developing and poor countries, Environment and Media Industrialization, Global warming Pollution UN framework convention on climate change, Media and Consumerism Consumerism and capitalism, Media advertising sells an image, Western society and consumerism, Extremism and terrorism What is extremism and terrorism? ( Social and psychological reasons of extremism and terrorism), Difference between fundamentalism and extremism Violence and media, Islamo-phobia and west – All terrorists are Muslims Propaganda against Islam on Western Media, Islamic...
(0 videos, 0 subcategories)

Introduction to Community Journalism, Role of Journalism in society, Media ---the mirror of the society, Responsibilities of media, Public listening in community journalism, Identifying community problems, Relationship between community, journalist and media, Public Judgment, Creating a public forum, Theories covering Community Journalism, Development journalism and community journalism, Scope of Community journalism, Community journalism and broadcast media, Community journalism and, Ethics in community journalism, Status of women in a local community, What are the issues of women? Coverage of women: professional skills, writing news for women, Writing features for women, Coverage of women issues in main stream Media in comparison with community based media, Status of children in a local community, What are the issues of children? Coverage of children: professional skills, writing news for children, Writing features for children, Coverage of Children, Status of minorities in a local community, What are the issues of minorities? Coverage of minorities: professional skills, Writing news for minorities, Writing features for minorities, Coverage of minorities issues in main stream Media in comparison with community, Human rights, A comparative study of Islamic and western concepts of human, rights, Human rights issues in Pakistan, NGOs and mass awareness, campaigns in Pakistan, The role of mass media in reporting human rights’ events, Community journalism in Pakistan.
(0 videos, 0 subcategories)

Evolution of print journalism, Print Journalism in Foreign Countries, Print Journalism in sub continent, Development in magazine journalism, History of magazine journalism, Factors Influencing Magazine, Journalism, Magazines, Types of magazines, Journal and its types, Muslim Press in areas forming Pakistan, Development of Press in Pakistan, New Print Technology, Qualities of Magazine Editor, Duties of Magazine Editor, Ethics of Magazine Editor, Editing Process, The Magazine Design, Importance of design in magazines, Interviews, Feature Writing, Article Writing, Photographic Journalism in Magazines, The impact of new technology, Ethics of Photo Journalism, Picture Editing, Editing technique, Picture Caption, Copy Editing, Common Copy Edits, Caption Writing, Responsibility of sub editor, Interaction with other departments, Responsible of Cover, Audit Bureau of Circulation, Audit Procedure, Assessment of news print requirement, Subediting and Production, Monitoring standards, Proofs, The Production Schedule, Consumer Magazine, Feature, Opinion columns, Content of Children Magazines, The business of Magazine, Publishing, Circulation.
(0 videos, 0 subcategories)

Introduction, Mass Media, Management, Media Strategy, Steps of Media Strategy, Alternative media, Advertising, Types of Advertising, The function of media management in Advertising, Media Ethics, Areas of media ethics, Context of media ethics, Media Bias, Types of media bias, Tools for measuring media bias, The continuing evolution of media technology, The rise of the new technology, Social consequences and new technology, Organizations of mass media, Electronic media, Print media, Pakistan Electronic Media Regulatory Authority Rules (PEMRA), Prohibition of broadcasts, Suspension of the license, Electronic media management, Television station management, Cable TV management, Newspapers: The medium and its makers, Magazines: Forums, Functions, Radio Broadcasting, Management systems, Recordings, The media as business, Ownership and FCC, The influence of networks, Researching the mass media, Media Research: Approaches, Public Relations, The public relations practitioner, Communication and Public Relations, Mass media and Governance, Media influences on society and culture.
(0 videos, 0 subcategories)

The historical context of international communication, Communication and empire, Advent of the popular media, The cold war-from communist propaganda to capitalist persuasion, International communication and development, Approaches to theorizing international communication, Cultural studies perspective on international communication, Theories of the information society, Discourses of globalization, A critical political-economy for the twenty-first century, Creating a global communication infrastructure, The privatization of telecommunication, Liberalization of the telecom sector, The world of telecommunication, Implication of a liberalized global communication regime, The global media marketplace, Convergence, Global trade in media products, Global news and information, network, Setting the global news agenda, Communication and cultural globalization, Concerns for cultural diversity, Regionalization and localization in the media market, Contra flow in global media, Seeing the big world on a small screen, Global culture’s discontent, Global counter flow of television, International communication in the internet age, The dawn of the internet age, From a ‘free flow of information’ to ‘free flow of commerce’ Case study: The Microsoft monopoly; The internet as political tool, Media actors and the NWICO, The Clash of Civilizations, Media and cultural imperialism, Media and foreign policy Role of media in the formulation of foreign policy, Muslim Portray On Western, Muslim Media on Western Media, International Communication in the Internet Age, International Communication – Continuity and Change
(0 videos, 0 subcategories)

Need of laws and code of ethics to regulate media, Code of ethics for journalists and other media professionals, Media Ethics Islamic and Western perspective, western code of Ethics, Absolute vs. Responsible Freedom, Ethics in Public relation, Ethics in Advertising, Constitution & freedom of speech & expression, Evolution of press laws with special reference to Sub continent & Pakistan, Press laws in Pakistan, Media Laws, Objectives of law, Relation between press & law, Copyright Act, Recent Development, Contemporary trends in the law of copyright, Concept of intellectual property right, Application for registration in Pakistan, Contempt of court, Defamation Laws, Laws pertaining to Electronic media in Pakistan, PEMRA, Media control through PEMRA, Amendment to laws regulating electronic media
(1 videos, 8 subcategories)

MGMT
(45 videos, 0 subcategories)

MGMT510 (alt. code=MGT510)
(45 videos, 0 subcategories)

Human Relations, Culture and Personality, Personality and Stress, Perception and Individual Behaviour, Perception and Group Behavior, Attitude and Behaviour, Personal Motivation and Achievement, Solving Problems Skillfully, Creativity in Problem Solving, Handling Personal Issues, Conflict Resolution, Communication and Human Relations, Organizational Communication, Understanding Communication Styles, Self-Esteem, Building Self-Confidence, Becoming a Leader Globalization and Cross-Cultural Differences, Improving Cross-Cultural Competence, Building Good Relations with Managers, Building Good Relations with Co-workers, Building Good Relations with Customers, Choosing a Career, Finding a Job, Significance of Resume, Improving Interview Skills, Improving Work Habits, New Model of Career Advancement, Taking Control of Yourself, Exerting Control on Outside Environment, Managing Personal Finances, Achieving Happiness, Apathy and its Remedies, Enhancing Personal Ethics, Helping Others Grow, Review
(45 videos, 0 subcategories)

Concept of Organization, Organization as a system, Concept of leadership, Trait Theories, Behavioral Theories, Situational Theory, Contingency Theories, Charismatic Leadership, Transactional Leadership, Personality, Becoming a leader, Power, Empowerment, Communication, Organizational communication, Group Dynamics, Understanding Work Team, Building Teams, Team Based organization, Decision Making, Group Decision Making, Effective Team Communication, Conflict and Negotiation, Learning Organizations, Reward system, Managing Virtual Teams, Effective Team Meetings, Strategic Leadership, Change Management, Ethics in Leadership, Looking at Future: What next, Teamwork: Learning from the nature.
(45 videos, 0 subcategories)

COURSE ORIENTATION, BENEFITS AND SIGNIFICANCE OF CHANGE MANAGEMENT, KURT LEWIN MODEL ASSUMPTIONS AND IMPLICATIONS, IMPLICATIONS OF KURT LEWIN MODEL, SOME BASIC CONCEPTS AND DEFINITIONS, TRANSACTIONAL VS TRANSFORMATIONAL LEADERSHIP, THEORIES OF CHANGE IN ORGANISATIONS (INTRODUCTION), LIFE CYCLE THEORY, TELEOLOGICAL THEORIES OF CHANGE, DIALECTICAL THEORIES OF CHANGE, A DIALECTICAL APPROACH TO ORGANISATIONAL STRATEGY AND PLANNING, LIMITATION OF DIALECTICS DA AND DI, THEORIES OF CHANGE IN ORGANISATIONS, APPLICATION OF EVOLUTIONARY THEORY, FURTHER APPLICATION OF EVOLUTIONARY THEORIES, GREINER’S MODEL OF ORGANISATIONAL EVOLUTION AND REVOLUTION, GROWTH RATE OF THE INDUSTRY, PHASE 4: COORDINATION, ORGANISATION ECOLOGY, CLASSIFICATION OF ORGANIZATIONAL SPECIES, FOOTNOTES TO ORGANISATIONAL CHANGE, SOME COMPLEXITIES OF CHANGE, ORGANIZATIONAL ADAPTATION, PROSPECTORS, SKELETAL MODEL OF ADAPTATION, STRATEGIC CHANGE, MANAGEMENT STYLE AND ROLES, LEVERS FOR MANAGING STRATEGIC CHANGE, STRATEGIC CHANGE, STRATEGIC CHANGE, STRATEGIC CHANGE, DETERMINANTS OF A SUCCESSFUL CHANGE MANAGEMENT, HIGGINS 08 S MODEL, IMPLEMENTATION AND STRATEGIC CHANGE, IMPLEMENTATION AND STRATEGIC CHANGE, WHY IMPLEMENTING STRATEGIC CHANGE IS SO DIFFICULT?, IMPLEMENTATION APPROACHES, IMPLEMENTATION: RADICAL OR TRANSFORMATIVE CHANGE, IMPLEMENTATION: RADICAL OR TRANSFORMATIVE CHANGE, IMPLEMENTATION: RADICAL OR TRANSFORMATIVE CHANGE, IMPLEMENTATION: RADICAL OR TRANSFORMATIVE CHANGE, IMPLEMENTATION: PUNCTUATED EQUILIBRIUM MODEL, CHANGE IMPLEMENTATION: OD MODELS, CULTURE, VALUES AND ORGANIZATIONAL CHANGE, ORGANIZATIONAL VALUES, CULTURE AND ORGANIZATIONAL CHANGE
(45 videos, 0 subcategories)

• Introduction to Project Management • Definitions and Nature of Projects • Concepts of Project Management • Project Management Methodologies and Organizational Structures • Project Life Cycles The Project Manager • Project Conception and Project Feasibility • Project Selection • Project Proposal • Project Planning • Work Breakdown Structure • Schedules and Charts • Total Project Planning • Project Scope Management • Network Scheduling Techniques • Pricing and Estimation • Quality in Project Management • Principles of Total Quality • Customer Focused Project Management • Quality Improvement Tools • Project Effectiveness through Enhanced Productivity • Cost Management and Control in Projects • Project Management through Leadership • Communication in the Project Management • Project Risk Management, Project Procurement • Contract Management • Ethics in Project Management
(45 videos, 0 subcategories)

The Challenge for Organizations, OD: A Unique Change Strategy, What an “ideal” effective, healthy organization would look like? The Evolution of OD, The Organization Culture, The Nature of Planned Change, Action Research Model, General Model of Planned Change, The Organization Development Practitioner, Creating a Climate for Change, OD Practitioner Skills and Activities, Professional Values, Entering and Contracting, Diagnosing Organizations, Organization as Open Systems, Diagnosing Organizations, Diagnosing Groups and Jobs, Collecting and Analyzing Diagnostic information, Designing Interventions, Leading and Managing Change, Evaluating and Institutionalizing Organization Development Interventions, Interpersonal and Group Process Approaches, Organization Process Approaches, Restructuring Organizations, Employee Involvement, Work Design, Performance Management, Developing and Assisting Members, Organization and Environment Relationships, Organization Transformation, The Behavioral Approach, Seven Practices of Successful Organizations
(45 videos, 0 subcategories)

Overview of Crisis Management, Definitions, abbreviations and dimensions of Crisis Management, Difference between Conflict and Crisis, Levels, Types and Causes of Crises, System, Concept/ Types of System, Analysis, Decision, What affects Decision Making? , Decision Making at State /Interstate Level, Research Skills, Why Research , What is Research?, Specific Characteristics of Research, Objectives , Sequence of Research, Main Types of Research, Classification of Research, Qualities of a Good Researcher, Research Design, Crises Management, Basis of Decision Making During Crises, Practical Steps in Crises Management, A Suggested Model for Crises Management, Suggestions for Different Levels,Pre-emptive Measures for Crises Management, Communication during Crises Cuban Crisis - A Case Study, Crises Management Process, Perception, The Ideal Crises Manager , Practical Examples of Crises Management , The Crises of the Black Stone , Hajr-e-Aswad, Treaty of Medina, Treaty of Hudabiya , Conquest of Makkah
(45 videos, 0 subcategories)

Introduction to Knowledge Management, Dynamics and interconnected nature of 21st century globe, Forces effecting future, Managerial consideration for 21st century, Knowledge workers and responses to environmental changes, Knowledge and evolution of civilizations, Knowledge as an assets and its characteristics, Understanding Knowledge Management and its driving forces, Knowledge innovation and hierarchy of Knowledge, Extracting gold from data; Understanding conversion of data into knowledge, Understanding data for analysis and decision/policy making, What is Knowledge? Dimensions of knowledge, Tree of knowledge and its types, Perspectives of knowledge and KM model, Impact of Knowledge in different dimensions, Schools of thought in KM, Approaches to KVA, Measurement/Valuation of methodologies, Intellectual capital and Skandia navigator, Human capital measurement and social capital, Knowledge transfer and intellectual assets, BSC and approaches to KM, Value chain and core competencies of knowledge, SCM and CRM, Knowledge creation and SECI model, Knowledge and SECI process, Characteristics of Ba and Knowledge assets, Enablers of SECI,Knowledge Management process and issues, Managing Knowledge workers,KM solution and application,KM Processes,mechanism and technologies,Knowledge Management and E-Worlds,KM tools ant portals, Layers of KM system,KM services and KM life cycle, Feasibility study and knowledge developers,” Process” approach to CRM,Knowledge capturing and data mining techniques, Decision Tree, Incentives of knowledge sharing, Knowledge sharing system and LLP process, Knowledge communities, prerequisites of knowledge transfer, customer information and CRM management process, Types and characteristics of knowledge communities and Knowledge economy, Learning organization and its characteristics,Sach’s Model and future of knowledge management.
(1 videos, 21 subcategories)

MGT
(45 videos, 0 subcategories)

Basic concepts of accounting, Record keeping and some basic concepts, Systems of Accounting and some basic terminologies, Single and double entry record keeping, Classification of accounts, Basic books of accounts, Introduction to Financial Statements: Recording of Transactions, Accounting equation, Voucher, its types and Posting to Ledgers, Recording of Stock, Cost of goods statement & Valuation of Stock, Fixed Assets and Depreciation, Methods for charging depreciation, Depreciation on purchase and disposal of fixed assets, Revaluation of Fixed Assets, Bank Reconciliation Statement, Rectification of Error, Debtors, Creditors, Accruals and Provision for Bad Debts, Control Account, Rectification of Errors, Presentation of Financial Statements, Types of Business Entities, Financial Statements of Sole Proprietorship, Financial Statements of Manufacturing Concern, Financial Statements of Partnership, Mark Up on Capital and Drawings, Introduction to Companies, Components of Financial Statements of Companies, Cash Flow Statement, Financial Statements of Listed/Quoted Companies, Financial Ratios.
(45 videos, 0 subcategories)

Introduction, Evolution of Public Administration, Classical School of Thoughts, Human Relations Schools, Power And Politics, History of Public Administration, Civil Service, Civil Service Reforms, 1973 Constitution of Pakistan, Structure of Government, Public and Private Administration, Organization, Departmentalization, Power and Authority, Delegation of Authority, Planning, Planning Commission and Planning Development, Decision Making, Human Resource Management (HRM), Selection Process and Training, Performance Appraisal, Selection and Training and Public Organizations, Public Finance, Budget, Public Budget, National Finance Commission, Administrative Control, Audit, Motivation, Motivation and Leadership, Leadership, Team, Communication, District Administration, Devolution Plan, Political Reforms, New Public Management (NPM), Managerial Program Agenda
(45 videos, 0 subcategories)

Introduction to Financial Management, Objectives of Financial Management, Analysis of Financial Statements, Time Value of Money, Financial Forecasting and Financial Planning, Present Value and Discounting, Annuities and perpetuities, Capital Budgeting and Capital Budgeting Techniques, Net Present Value and Internal Rate of Return, Project Cash Flows Some Special Areas of Capital Budgeting, Capital Rationing ,Interpretation of IRR and NPV with Limited Capital, Bonds and their Classification and Theory, Introduction to stocks and stocks valuation, Common Stock pricing and Dividend Growth Models, Common Stocks- Rate of Return and EPS Pricing Model, Introduction to Risk and Return, Risk& Return for a single Stock, Stock Portfolio Theory, Portfolio Risk Analysis and Efficient Portfolio Maps, Efficient Portfolios, Stock Beta, Portfolio Beta and Security Market Line (SML), Stock Prices in Efficient Markets, SML Graph and Capital Asset Pricing Model (CAPM), CAPM, Criticisms of CAPM and Application of Risk Theory, Introduction to Debt, Efficient Markets and Cost of Capital, Weighted Average Cost of Capital (WACC), Business Risk, Operating Leverage, Break Even Point, Firms ‘Operating Leverage and Financial Risk, Financial Leverage and Introduction to Capital Structure Theory, Miller Modigliani Theory and other capital structure theories, Application of M-M Theory and other Capital Structure Theories, Net income and Tax Shield Approaches to WACC, Capital Structure Management, Dividend Payout, Dividend Policy ,Working Capital Management, Cash Management & Working Capital Financing, Short term financing, Long term financing and Lease Financing, Lease Financing, Mergers and Acquisitions, International Finance
(45 videos, 0 subcategories)

Introduction to Business, Nature and Scope of Business, Objectives of Business, trade commerce & industry, Organizational Boundaries & Environment, Types of Business Organizations, What is a "Meeting", Kinds of Company’s Meeting, Winding up of company, Cooperative Society, Concept of Entrepreneurship, Franchising , Success and Failure of Business, Foreign trade and foreign business, Barriers to international trade, Stake Holders, Setting Goals and Formulating Strategy, Human Resource Planning, Infrastructure for Test, Compensation and Benefits, Contemporary Motivational Theories, Two-Factor Theory or Hygiene Theory, Strategies for Enhancing Job Satisfaction and Morale,What is marketing?, The marketing environment, The marketing mix, Marketing research , Learning experiences of students, Insight of Consumer Behavior, The Distribution Mix, Physical Mix, Introduction of Promotion, Planning Process, Total Quality Management ,Transaction Processing time, Non verbal Communication, Accounting Information system, Tools of accounting trade, The Role of Financial Manager.
(45 videos, 0 subcategories)

Simple Marketing System, Core Marketing Concepts, Marketing Functions & Customer Relationship Management (CRM), Marketing Historical Prospective Changes in Consumer Behavior, Key Marketing Philosophies, Marketing Challenges in 21 Century, Porter’s 5 Forces Model of Competition, Strategic Planning and Marketing Process, SWOT Analysis, Portfolio Management (BCG Growth Share Matrix), Marketing Environment Micro Environment, Macro Environment, Marketing Information System (MIS), Marketing Research, Consumer Buying Behavior, Business Markets and Buying Behavior, Market Segmentation, Marketing Mix, Product (The 1st P), New Product Development and Product Life Cycle, Pricing Approaches & Considerations (2nd P), Pricing Strategies, Price Adjustment and Price Changes, Distribution Channels (3rd P The Place), Logistics Management, Retailing and Wholesaling, Marketing Communication (4th P, The Promotion), Advertising & Sales Promotion, Selecting advertising media, Personal Selling, Sales Force Management, Direct, Public Relations (PR), Creating Competitive Advantage, Global Marketing, E – Marketing, Marketing and Society, Marketing in a Glance.
(45 videos, 0 subcategories)

This course include introduction of different business entities, formation and meetings of companies, relationship between companies, legal documents of Companies, share capital of companies, Preparation, Presentation and Disclosure requirements of Financial Statements including Fixed Assets Recording and Disclosures, Recording and Presentation of other Non-Current Assets, Inventories, Presentation of Assets & Liabilities sides in Balance Sheet, Measurement and disclosure of Investments and Long Term Advances and Deposits, Share Capital and Equity, Long Term Liabilities, Leases (including finance and operating lease), Current Liabilities, Contingent Liabilities and Assets, Events after Balance Sheet Date, Preparation and Presentation of Profit and Loss Account, Earning Per Share, Preparation and Presentation of Cash Flow Statement. These all concepts will be covered with respect to Companies Ordinance 1984 & International Accounting Standards, covering especially 4th and 5th schedule of Companies Ordinance1984. Major IAS will be covered are: IASBs Framework. IAS01 – Presentation of Financial Statements (Especially Income Statement) IAS02 – Inventories IAS07 – Cash Flow Statement IAS08 – Accounting Policies, Changes in Accounting Estimates and Errors IAS10 – Events after the Balance Sheet Date IAS16 – Property Plant and Equipment IAS 17– Leases IAS18 – Revenue IAS23 – Borrowing Cost IAS 28 – Investments in Associates IAS 32 & 39 – Financial Instruments, risk and disclosures IAS – 33 Earnings per share IAS 36- Impairment of Assets (A brief introduction) IAS37 – Provision, contingent assets and contingent liability IAS38 – Intangible Assets
(45 videos, 0 subcategories)

Introduction, Financial Statements, Costing of Material, Costing of Labor, Costing of Factory overhead, Job order costing, Process Costing, Valuation of Joint and By product, Marginal and Absorption Costing, Cost Volume Profit Analysis, Budgeting, Decision Making.
(45 videos, 0 subcategories)

Five parts of Financial System, Money, Financial intermediaries, financial institutions, financial Instruments, central Bank, Core principal of Money and Banking, Money, kinds of money, characteristics of money, Future of money, value of money, application of present value, Other form of money, Measuring Money, Measuring of Inflation, Financial markets , Direct finance, Indirect Finance, Kinds of Financial market, centralized stock exchange, OTC markets, Debt market, equity markets, Characteristics of well-run Financial market, Financial institutions, Role of financial institution, Structure of Financial industry, Financial Institutions, Depository institution, Banking, Balance sheet of Commercial bank and other financial institutes, Different Bank risk, Interest risk, Trading risk, Credit Risk, Future of Banks, Non-depository institutes, Government Safety Net, Non Depository institutions, Financial intermediaries, Role of financial intermediaries, Financial instruments , Bond pricing & risk, Source of risk, Different Bond risks, Measuring risk, Evaluating risk, Yield to maturity, Equilibrium in Bond market, Tax effect and Term structure of interest rate, Liquidity Premium Theory, valuing Stocks, Risk and price determination of Stocks, Central bank, Creating a Successful Central Bank, Balance sheet of Central bank, Monetary Base, Deposit Creation Process, Money Multiplier, Target Fund rate and Open Market Operation, What is Monetary Aggregate, Facts about Velocity, Portfolio Demand for Money, Money Growth Inflation and Aggregate Demand, Component of Aggregate Demand, Driving Monetary Policy Reaction Curve, The Aggregate Demand Curve, The Aggregate Supply Curve, Equilibrium & determination of Output and Inflation. Shift in Potential Output & Real Business Cycle Theory
(45 videos, 0 subcategories)

Introduction to HRM, Essentials of Management, Organization and components of Organization, People and Their Behavior, Individual Vs. Group Behavior, Personnel management to human resource management . Human Resource Management in changing environment, work place diversity. Functions and Environment of HRM. Line and Staff Aspects of HRM, Legal Context of HR, Human Resource Planning (HRP). Strategic planning and HRIS, Job Analysis, Sources of Recruitment, Selection, Selection Tests, Selection Process, Socialization, Training and Development, Maximizing Learning, Career Management, Performance, Performance Appraisal, Job evaluation and Pricing, Compensation System, Benefits, Role of Money in Performance of Employees, Motivation, Occupation, Health & Safety, Stress, Communication in Organization, Trade unions ,Conflict and Negotiation, Power and Politics, Employee Rights and Discipline, Leadership, international dimensions of HRM
(45 videos, 0 subcategories)

Course Contents Of “Organizational Behavior -MGT502” Topics Covered: 1. Introduction to Organizational Behavior 2. Organizations: The Important Component 3.Understanding The Basics of Human Behavior 4.Individual Differences: Abilities and Performance 5. Understanding the Values 6.Attitudes at Work 7. Personality 8. Emotions and Mood 9. Perception 10. Motivation 11. Reward Systems 12.Foundations of Group Behavior 13. Understanding Teams 14. Group Decision Making 15.Communication 16. Leadership Theories and Application 17. Power and Politics 18. Conflict and Negotiation 19.Foundations of Organizational Structure 20. Organizational Design 21. Work Design And Technology 22. Human Resource Policies and Practices 23.Organizational Culture 24. Organizational Change 25.Change Management 26.Organizational Development 27. Stress and Managing Stress 28. Future directions in Organizations 29.International Dimensions of Organizational Behavior(OB)
(45 videos, 0 subcategories)

Historical overview of Management, Importance of Management in Daily Life Management & Managers, Managerial Tasks & Roles in Organizations, Managerial Functions, I.E. POLCA, Management Process, Challenges for Managers, Managerial Levels & Skills, Managerial Knowledge and Performance, Management Ideas: Yesterday & Today, Management Relationship with Other Fields, Classical View of Management, , Scientific Management Administrative View of Management, Behavioral Theories of Management, Theories on Motivation, The Hawthorne Studies, Quantitative, Contemporary & Emerging Views of management, System View of Management and Organization, Evaluating Environment Types & Understanding Organizational Culture, Organizational Social Responsibility, Ethics, Trends of 21st Century, Global Environment, Importance and Process of Decision Making, Nature and Models Of Managerial Decisions, Decision Making Styles, Group Decision Making & Creativity, Planning & Decision Aids, Planning Techniques, Management By Objective, Strategic Management process, Entrepreneurship management, Significance of Entrepreneurship in Pakistan, Job design & departmentalization, Span of command, centralization VS decentralization & Line VS staff authority, Contingency factors, Maslow’s needs theory & its analysis, Other need & cognitive theories of motivation, Significance for Managers, Expectancy, goal setting & reinforcement theories, professionals leadership trait theories, Behavioral and situational models of leadership, Leadership traits & behavior styles, Strategic leadership models, Understanding group dynamics in organizations, Group concepts, stages of group development and Team effectiveness, Characteristics of Effective Teams, Understanding managerial communication, Functions of Communication, Communication networks and channels, Barriers to Effective Communication, Overcoming Barriers, Effect on managerial communication, Controlling as a management function, Controlling organizational performance, Balanced Scorecard, Significance and Types of Productivity Recommended Book Management By Stephen Robbins & Coulter, Mary 7th Edition Prentice Hall Inc Management(Reference Book) Author: Bartol, Kathryn and Martin, David Edition: 3rd Publisher: McGraw-Hill Inc.
(44 videos, 0 subcategories)

Introduction to Organization Theory and Design, Current Challenges, Organization as a system, Types of Systems, Organizational Configuration, Dimensions of Organization Design, Introduction to Organization, Organization Design, Structural Dimension, Contextual Dimension, Strategic Management, Miles and Snow’s Strategy Typology, Mission and Goals, Organizational Effectiveness, Organization Structure, Types of Structure, Horizontal Structure, The External Environment, Organizational Responses to Uncertainty, Inter-organization Relationships, Manufacturing & Service Technologies, Organizational Level Service Technologies, Workflow Interdependence Among Departments, Impact of Technology on Job Design, Information Technology & Knowledge Management, Information Technology and Knowledge Management, Organization Size, Organization Life Cycle, Organizational Bureaucracy & Control, Process Controls, Organization, Cultural Strength, Organizational Ethics, Innovation & Change, Types of Change, New Products and Services, Strategies for Implementing Change, Decision Making Processes, Individual Decision Making, Organizational Decision Making, Carnegie Model of decision making, Incremental Decision Process Model, Garbage-Can Model, Conflict & Power, Using Power, Politics and Collaboration, Designs for the Global Arena, Structural Design for Global Operations, Towards Learning Organizations,
(45 videos, 0 subcategories)

Overview of Quality Management, Professional Managerial Era (1950), Themes Of The New Paradigm, Total Quality Management And Global Competitive Advantage, The Concept Of Customer Value, Why Focus on Quality? Total Quality Management, Total Organization Excellence and Systems Thinking, Integrating People and Processes for Performance, RATER for Products, Services and Artifacts. Fundamentals of Total Quality, Globally Accepted Principles of Total Quality and Need of New Strategy for Global Competitiveness, Bringing Quality through Discussions and Meetings about Planning for Quality, Leaders in Quality Revolution and Defining Quality, Taguchi Loss Function and Quality, WTO, Shifting Focus of Corporate Culture and Organizational Models, Historical View and Paradigms of Quality. Philosophies of Crosby, Juran, Ishikawa and Taguchi, the Evolution of Quality Approaches, Deming Chain Reaction, Quality and, Productivity and SIPOC Model of Quality, Evolution of Quality Management and Hierarchy of Q, Deming’s System of Profound Knowledge, 14 Points of Deming Philosophy, Deming Cycle and The Juran Quality, Juran and Crosby concept on Quality. Quality is Free, Crosby’s Costs of Quality, Costs of Quality and Return on Quality, Overview of Total Quality Approaches, and Business Excellence Models. BQA, EFQM(EQA) and International ISO-9000 QMS, Designing Organizations for Quality, ISO 9001(2000) and ISO 9004(2000), a Consistent Pair for Total Quality, Developing ISO 9001(2000) QMS for Q Certification:ISO-9001 QMS, Documentation: Clause No.4, ISO-9001(2000) QMS: Clause #5, Management Responsibility, ISO-9001(2000) QMS: Clause #6, Resources Management, ISO-9001(2000) QMS: Clause #7, Product Realization and Customer Related Processes, ISO-9001(2000) QMS: Clause #7, Control of Production and Services, Production and service operations, ISO-9001(2000) QMS: Clause # 8 Measurement, Analysis and, Improvement, Preventive and Corrective Actions, Benefits and Barriers in Installing ISO-9001 QMS, Creating Business Excellence in Pakistani Organizations, Control Mechanisms for Creating Quality at Strategic , Tactical and Big Q and Small q. Leadership for Quality, Strategic Planning for Quality and New Management Advanced Quality Planning Tools, Hoshin Kanri and Policy Deployment. Balance Scorecards, QFD and other Improvement Tools. Implementing a TQ Strategy, Basic SQC improvement Tools, Analysis: How is TQ being implemented? A Dialogue with a Multinational Manufacturing Company...
(44 videos, 0 subcategories)

Introduction to The Field of International Business, Modes of International Business, An Overview of International Business, Globalization, National Differences in Political Economy, Differences in Culture, International Trade Theory, The Political Economy of International Trade, GATT And WTO, Foreign Direct Investment, The Political Economy of Foreign Direct Investment, Regional Economic Integration, Foreign Exchange Market, International Marketing, International Marketing Export & Import, Export, Import, FDI, International Business & Pakistan Reference Textbooks 1. International Business, 7th, Charles W.L Hill, McGraw-Hill Higher Education 2. International Business-a managerial perspective, 6th, Ricky W. Griffin, Michael W. Pustay, Pearson Prentice Hall, 2005
(43 videos, 0 subcategories)

History, definition and regional concepts of SMEs, The Regional Concept of SMEs, The Role of Entrepreneurship in SMEs, Kinds o Entrepreneurs, Their Role and Functions in an Enterprise, Small Entrepreneurs in Pakistan and Role of SMEs in Global and Regional Level, The Development of SMEs in Pakistan, Government Efforts Towards SMEs Development, The Role of NGOs, Issues and Policy Development for SME, Short and Medium Term Issues for SME Policy Formulation, Long Term Issues for SME Policy, The Start up Process of a Small, Technical and Marketing Feasibility of the Identified Project, Financial Feasibility of SMEs, Problems Faced by Newly Established Company, Post and Field Problems Faced by a New Enterprise, Guide Lines for Approaching Lenders, Types of Collaterals/Guarantees / Assets and Pledge Techniques for Security, Aspects of Financial Management, Working Capital, Recruitment, Selection And Training, Training and Development, Learning in an Organization, Quality Control, Role of Marketing in SME, Role of Technology, Export Potential of SME in Developing Countries, Word Trade Organization, WTO Ministerial Conferences, Pakistan & WTO WTO Conclusions and Recommendations.
(45 videos, 0 subcategories)

The nature and importance of entrepreneurship, the entrepreneurial decision process, Types of start-ups, Entrepreneurial process, Managerial versus entrepreneurial decision making, Corporate versus entrepreneurial culture, Intrapreneurial leadership characteristics, Entrepreneurial feelings, Entrepreneurial background and characteristics, Role models and support systems, The nature of international entrepreneurship, Direct foreign investment, Barriers to international trade , Entrepreneurial partnering, Sources of new ideas, Methods of generating new ideas, Product planning and development process, E-commerce and business start-up and growth, What is intellectual property, How to select a lawyer , Legal issues for the entrepreneur, Creating and starting the venture, Business plan, The marketing plan, The organizational plan, the financial plan: operating and capital budgets, Pro forma sources and uses of funds, Bank lending decisions, Sources of capital, Capital sources in Pakistan, preparing for the new venture launch, New venture expansion strategies and issues, Acquisitions, Mergers, Entrepreneurship & Pakistan
(45 videos, 0 subcategories)

The Nature of Strategic Management, Key terms of strategic management, Internal factors & long term goals, Benefits of Strategic Management, Comprehensive strategic model, Characteristics of Mission Statement, External Assessment, Key External Factors, Technological Forces, Industry Analysis, IFE Matrix, Functions of Management, Functions of Marketing, Internal Assessment, Analytical Tools, Internal Factor Evaluation Matrix, Types of Strategies, Strategy Formulation, Framework Threats, Opportunities, Weaknesses and Strengths ( TOWS ) Matrix, Strategic Position and Action, Evaluation ( SPACE ) Matrix, Boston Consulting Group ( BCG ) Matrix, Grand Strategy Matrix, Nature of Strategy implementation, Resource Allocation, Organizational Structure, Restructuring, Production/Operations, Concerns When Implementing Strategies, Market Segmentation, Finance/Accounting issues, Research and Development issues, Strategy Review, Evaluation and Control, Porter’s Supply Chain Model, Strategy Evaluation, Reviewing Bases of Strategy, Measuring organizational Performance, characteristics of an effective evaluation system.
(45 videos, 0 subcategories)

Financial Environment, Types of Financial Institution, Role of Central Bank, Policy Instruments, Balance of trade, State Bank of Pakistan, State bank of Pakistan – various departments, Major drivers of financial industry, International financial institutions, Pakistan economic aid & debt, Increasing foreign direct investment, Role of commercial banks, Role of commercial banks in micro finance sector, Mutual funds, Role of Investment Banks, Letter of Credit and International Trade, Foreign Exchange & Financial Institutions, Foreign Exchange, Leasing Companies, The Leasing Sector in Pakistan and its Role in Capital Investment, Role of Insurance Companies, Role of financial Institutions in Agriculture Sector, Can Government of Pakistan Lay a Pivotal Role in this Sector? Financial Crimes, DFIs & Risk Management, Banking Fraud & Misleading Activities, The Collapse of ENRON, Classic financial scandals
(45 videos, 0 subcategories)

Introduction, Theory of Ethical Relativism , Moral Developments and Moral Reasoning, Moral Reasoning, Moral Responsibility and Blame, Utilitarianism Universalizability & Reversibility, Egalitarians’ View, John Rawls' Theory of Justice, The Ethics of Care, Morality in International Contexts, Free Market & Planned Economy, Law of Nature, Free Markets and Utility: Adam Smith, Ricardo & Globalization, Free Market Economy, Competition and the Market, Perfect Competition, Monopoly Competition, Oligopolistic Competition, Oligopolies and Public Policy, Ethics & the Environment, The Ethics of Pollution Control Remedies, Costs and Benefits, Ethics of Care-Utility and Conservation, The Ethics of Consumer - Production and Marketing, Consumers & Information, Contractual theory of business, The Due Care Theory, Advertising Ethics, Advertising Ethics, Types of advertising, Inform or Persuade - Some Theoretical Issues, Galbraith Vs. von Hayek, Advertising and Self-Regulation, Advertisers’ Deception, Ethics of Job discrimination. REFERENCE TEXT BOOKS Title: Business Ethics Edition: 5th or Latest One Author: Manuel G. Velasquez
(45 videos, 0 subcategories)

Scope of Law and Legal System of Pakistan, Law of Contract (Contract Act, 1872): Essentials of a valid contract, Kinds of contract, Void agreements, Performance of a contract, Discharge of a contract, Breach of a contract and remedies for breach, Contract of Agency, Contract of Indemnity and Guarantee, Contract of Bailment and Pledge , Law of Partnership (Partnership Act, 1932), Law relating to companies (Companies ordinance 1984 & SECP Act 1997), Law of negotiable instruments (Negotiable Instruments Act 1881), Law relating to transfer of property (property act 1932), Law relating to sales of goods (Sales of goods act 1932), Carriage of goods by different modes, Law of trust (Trust Act 1882), Law of insurance (Insurance Ordinance 2000), Labor laws (Industrial Relations Act 2008)
(45 videos, 0 subcategories)

Introduction to Production and Production, Operations Management, Meanings of Competitiveness, Strategy and Productivity, Distinctive Competencies, Productivity, The Decision Process, Forecasting, Time Series Forecasts, Product and Service Design, Design Strategies, Reliability, Capacity Planning, Process Selection, Facilities Layout, Design of Work Systems, Importance of Location, Management of Quality, Service Quality, Total Quality Management, Quality Control & Quality Assurance, Acceptance Sampling, Aggregate Planning, Inventory Management, MRP / ERP, Just In Time Production Systems, Supply Chain Management, Scheduling, Sequencing, Project Management, Waiting Lines
(1 videos, 6 subcategories)

MKT
(45 videos, 0 subcategories)

Benchmark of Marketing, Customer Experience Management, Marketing Orientation, Influence of Marketing Environment on marketing decisions, Marketing Decisions, Marketing Plan, Strategic Marketing Planning, Product, Product Life Cycle (PLC), New product Development (NPD), Consumer Adoption Process, Packaging and labeling, Brand Management, Price and pricing, Pricing Objectives, Penetration Pricing, Price Discrimination, Portfolio Management, Promotion, Advertising, Mind Share, Television commercials, Sales and Selling techniques, Negotiation, Sales force management, Publicity, Public Relation & Corporate Image, Distribution Channels, Supply chain management (SCM), Wholesaling, Retailing, Consumer Behavior, SWOT Analysis, Market Research
(45 videos, 0 subcategories)

• Introduction and Overview • Purposes of CRM • Customer Service Facilitation • History of customer services • Customer Complaints and its Handling • Implementation of CRM • How to construct CRM program? • Improving Customer Relationships • General Tips How to Keep your Customers Satisfied • Customer Service Training workshop • Strategic Management in CRM • Implementation of Strategic Management • Why Strategic Management Plans Fail? • Specific Skills for CRM, Customer Retention • Customer Loyalty • Types of Customer Loyalty • Why Do Customers Defect • Public Relations • CRM- ONE- to-One Marketing to the Next Level • Applying Customer Relationship Management • Understanding the Basic Concepts of CRM • CRM Functions • CRM-Based Marketing and Sales • Personalizing Website • An Insight into CRM and e CRM • What is Electronic Customer Relationship Management • Applications and Objectives of CRM • Introduction and Objectives of A CRM Process • Features of Good CRM • Understanding the Customer's Expectations • Understanding What Do Customer Want and the Appeal That We Can Make? • Specific Appeals That Can Be Made • How a customer decides or accepts? • How to handle A Difficult Customer? • CRM and Communication • Achieving Effective CRM
(44 videos, 0 subcategories)

Introduction to Marketing Research, Selection of Marketing Research Supplier, Defining marketing research problem and developing an approach, Searching secondary data and their citation, Research Design and its classification, Exploratory Research Design, Qualitative marketing research, Descriptive (Survey) Research Design, Causal Research Design, Experimentation, Measurement and Scaling, Sampling procedures, Designing a good research questionnaire, Data collection and fieldwork, Data Analysis, Data preparation and data cleaning, Descriptive and inferential statistics, Correlation Analysis, Testing the Difference between the Means, Analysis of Variance, ANOVA and Post Hoc Analysis, Regression Analysis, Report Writing, Components of Research Report, Citation of references in report, Presentations of Reports, Demand Forecasting, New Product Research, Advertising Research, International Marketing Research
(43 videos, 0 subcategories)

Introduction to Advertising, Advertising and Society, Marketing Tools, Role and Functions of Advertising, Advertising Planning, Positioning, Advertising Message, Advertising Budget, Advertising Reach, Pre – Placement Evaluation, Working of Advertising, Advertising Response Hierarchy Models, Problem Solving Strategies, Consumer Behavior, Creativity in Advertising, Copy Writer, Methods to Appreciate a Problem, Important Tools of Advertising, Online Advertising, Sales Promotion, Publicity, Marketing Environment, Marketing Plan, How to be a Good Client, Client – Agency Relationship, Advertising without an Agency, Newspaper Advertising, Other Advertising Media, Utility of Various Media, Continuous Tracking, Seasonal Advertising, Components of Advertising, Criticism on Advertising, Effect of Advertising, Creating Effective Design, Worksheets, Concept of an advertisement
(45 videos, 0 subcategories)

Understanding brands - introduction, Brand manifestations/ fundamentals, Brand challenges, Strategic brand management, Brand vision, Building brand vision, Brand picture, Brand persona, Brand contract, Brand based customer model, Positioning, Positioning Guiding Principles, Brand extension, Line extension, Brand extension/diversification, Positioning – the base of extension, Developing the model of brand extension, Brand portfolio, Brand architecture, Channels of distribution, Creating value, Co-branding, Customer response hierarchy, Advertising, Sales promotions, Other communication tools, Pricing, Return on brand investment – ROBI, Brand dynamics, Brand – based organization, Service brands, Brand planning, Brand planning process, Brand plan
(45 videos, 0 subcategories)

Topics Covered 1. Overview of International Marketing 2. International Marketing Process 3. Engaging in International Markets 4. International Trade & investment Theories 5. International Marketing Information Requirements 6. Foreign National Environments 7. Role of Governments in International Markets 8. International Cultural and Social Environments 9. Determining Export Potential in International Markets 10. International Marketing Research Process 11. Modes of Entry into International Markets 12. International Strategic Alliances 13. International Consumer Markets 14. International Business Markets 15. International Target Marketing 16. International Market Segmentation 17. International Marketing Mix - Product Policy 18. Introducing New Products in international Markets 19. Pricing in International Markets 20. International Marketing Channels 21. Promoting in International Markets
(1 videos, 9 subcategories)

MTH
(0 videos, 0 subcategories)

Logic , Truth Table , Logic Equivalence, Laws of the Algebra of Propositions, Translating Word Statements to Symbolic Notation & Vice Versa, Bi-Conditional Statements and their Equivalence, Arguments, Valid and In Valid arguments, Sets, Venn Diagram and Membership Table , Operations on sets, Venn Diagrams for operations on sets , Ordered Pairs, Relations and Matrix Representation of a matrix, Types of relations and Directed graph, Irreflexive and antisymmetric relations and partially ordered relations, Functions, Domain Codomain and Range, Types of function, Sequence, Arithmetic and Geometric Sequence, Series ,Sum of Arithmetic and Geometric Series, Performing basic arithmetic operations using Microsoft Excel, Basic calculations of percentages and investments using Microsoft Excel , Discount, Simple and compound interest, Average due date, Annuity, Accumulated value, Accumulation Factor, Discount Factor, Discounted value, Matrix, its Dimension and Types of matrix, Operations on Matrices, Merchandising, Introduction to Statistics, Data Representation, The Central Tendency of a data-set, Median, Empirical Relation, Quartiles, Geometric mean, Harmonic mean & relationship between them, Measures of Dispersion, Mean Deviation, Standard Deviation and Variance & Coefficient of variation, Permutations, Combinations, Definitions of Probability, Relative Frequency, Axiomatic Definition & Laws of Probability, Independent and Dependent Events, Multiplication Theorem & Marginal Probability.
(44 videos, 0 subcategories)

Absolute value ,Coordinates plane and graphs , Distance; Circles, Quadratic Equations, Limits, Continuity, Differentiation, Tangent Lines, Rates of Change, The Derivative, Derivatives of Trigonometric Functions Maximum and Minimum Values of Functions, Newton's Method, Roll's Theorem and the Mean Value Theorem, Integration by Substitution, Sigma Notation, Definite Integral, First and second Fundamental Theorem of Calculus, Applications of the Definite Integral: ,.Area between two curves, Volumes by Cylindrical Shells, Length of Plane Curves, Improper Integral , L'Hopital's Rule, Improper Integral, Infinite Series, Sequence and Monotone Sequences, Alternating Series; Conditional Convergence, Taylor and Maclaurin Series.
(45 videos, 0 subcategories)

Logic, Sets & Operations on sets, Relations & Their Properties, Functions, Sequences & Series, Recurrence Relations, Mathematical Induction, Loop Invariants, Loop Invariants, Combinatorics, Probability, Graphs and Trees.
(45 videos, 0 subcategories)

Introduction to three dimensional geometry. Limits, continuity and Partial Derivatives of Multivariable Function. Vectors. Directional derivative. Tangent Planes and Normal Lines to the Surfaces. Maxima And Minima of Functions of two variables. Applications of Extrema of Functions. Double Integration in rectangular and polar coordinates. Vector Valued Functions. Integration of Exact differentials. Line integrals. Greens Theorem and its application. Divergence and Curl of a vector. Scalar Fields, Vector fields, Volume and Surface integrals. Conservative Fields. Divergence Theorem. Fourier Series. Laplace Transforms.
(45 videos, 0 subcategories)

Perform arithmetic operations. Simple and compound interest. Perform basic calculations of the percentages, averages, commission, brokerage and discount. Solve linear equations in one variable, Matrices, Mathematics of Merchandising, Break-even Analysis, Measures of central tendency. Measures of dispersion and skewness, Line fitting. Time series and Exponential smoothing. Permutations and Combinations. Elementary Probability, Chi-Square, Binomial Distribution, Normal Distributions, Estimating from Samples, Hypothesis testing: Chi-Square Distribution.
(45 videos, 0 subcategories)

Separable Equations, Homogeneous Differential Equations, Exact Differential Equations, Integrating Factor Technique, First Order Linear Equation, Bernoulli Equations, Applications of First Order Differential Equations, Radioactive Decay, Applications of Non Linear Equations, Higher Order Linear Differential Equations, Homogeneous Linear Equations with Constant Coefficients, Method of Undetermined Coefficients ( Superposition Approach), Method of Undetermined Coefficients (Annihilator Operator Approach), Variation of Parameters for Higher-Order Equations, Applications of Second Order Differential Equations, Damped Motion, Forced Motion, Differential Equations with Variable Coefficients, Cauchy-Euler Equation: Alternative Method of Solution, Power Series, Solution about Ordinary points, Solution about Singular Points, Bessel's Differential Equation, Legendre's Differential Equation, Systems of Linear Differential Equations, System of Linear First Order Equation, Eigen value Problem, Matrices and Systems of Linear First-Order Equations, Homogeneous Linear Systems, Linear and Repeated Eigen values, Non-Homogeneous System
(45 videos, 0 subcategories)

Systems of Linear Equations, Row Reduction and Echelon Forms ,Vector Equations, The Matrix Equation, Solution Sets of Linear Systems, Linear Independence, Linear Transformations, The Matrix of a Linear Transformation, Matrix Algebra, Iterative Solutions of Linear Systems, Determinants, Cramer’s Rule and Linear Transformations, Vector Spaces and Subspaces, Coordinate Systems, Applications to difference equations, Eigenvalues and Eigenvectors, Diagonalization, Discrete Dynamical Systems, Applications to Differential Equations, Iterative Estimates for Eigen Values, Orthogonality and Least-Squares, Inner Product, Least Square Problems, Applications to Linear Models, Inner Product Spaces, Applications of Inner Product Spaces.
(45 videos, 0 subcategories)

An Overview and Back Ground, OR Process, OR techniques and Applications, Networks, Inventory Control Models, Linear Programming, Duality Analysis, Transportation Problems, Assignments Problems, Queuing Theory, Replacement Models, Dynamic Programming, Miscellaneous (Introduction of some new programs).
(45 videos, 0 subcategories)

Number systems, Errors in computation, Methods of solving non-linear equations, Solution of linear system of equations and matrix inversion, Eigen value problems, power method, Jacobi’s method, Different techniques of interpolation, Numerical differentiation and integration, Numerical integration formulas, different methods of solving ordinary differential equations.
(1 videos, 1 subcategories)

PAK
(30 videos, 0 subcategories)

Ideology of Pakistan, Ideology of Pakistan in the Light of Statements of QUAID-I-AZAM and ALLAMA IQBAL, The Aligarh Movement, Sir Syed Ahmad Khan and His Contributions, MAJOR POLITICAL DEVELOPMENTS 1857-1918, The Khilafat Movement, Muslim Politics in British India: 1924-1935, ALLAMA IQBAL’s Presidential Address December 1930, Muslim Politics and Chaudhry Rahmat Ali, The Congress Ministries-- Policies towards Muslims, The Lahore Resolution, 1940, Major Political Developments in 1945-46, Towards Independence, 1947, Constitutional Development in British India, The Problems of the New State, The Objectives Resolution (1949), Constitutional Issues, Constitution Making (1947-56), Constitution Making (1947-56), The 1962 Constitution, The 1973 Constitution, Political History (1972-71), Political History (1972-2003), Geography, Land, Boundaries and Neighborhoods, Natural Resources, Agriculture, Industrial Development, Education in Pakistan, Foreign Policy of Pakistan, Pakistan and the Muslim World, Over View
(1 videos, 2 subcategories)

PHY
(45 videos, 0 subcategories)

Introduction to Physics, Kinematics Force and Newton’s Laws, Application of Newton’s Laws, Work and Energy, Conservation of Energy, Momentum, Collisions, Rotational Kinematics, Physics of Many Particles, Angular momentum, Equilibrium of Rigid Bodies, Oscillations, Physics of Materials, Physics of Fluids, Physics of Sound, Wave Motion, Gravitation, Electrostatics, Electric Potential, Capacitors and Currents, Currents and Circuits, The Magnetic Field, Electromagnetic Induction, Alternating Current, Electromagnetic Waves, Physics of Light, Interaction of Light with Matter, Interference and Diffraction, The Particle Nature of Light, Geometrical Optics , Heat, Special Relativity, Matter as Waves Quantum Mechanics, Introduction to Atomic Physics, Introduction to Nuclear Physics, Physics of the Sun.
(45 videos, 0 subcategories)

System of unitsOhm’s law Resistance Types of circuits Resistors-inductors-capacitors and their series parallel combinations,Current,divider and voltage divider,Current and voltage sources,Kirchhoff's Laws,Nodal analysis ,Loop or Mesh analysis,Superposition,Theorem ,Source Transformation ,Thevenin's Theorem,Norton's Theorem ,Semiconductors, Doped semiconductor,Depletion region,PN Junction Diode,Terminal characteristics of the Junction diodes Analysis of diode circuitsTransformers,Half wave and Full wave rectifier-Bridge Clippers-Clampers-Filters,Diode Types,Bipolar Junction Transistor (BJT) Characteristic of Transistor,Transistor in Circuits and its application.
(1 videos, 22 subcategories)

PSY
(45 videos, 0 subcategories)

Introduction to Psychology, Historical Roots of Modern Psychology, Schools of Thought, Perspective/Model/Approach, Psychodynamic Approach/ Model, Behavioral Approach, The Humanistic Approach and the Cognitive Approach, Research Methods in Psychology, Physical Development and Nature Nurture, Cognitive Development, Nervous System, Endocrine System, Sensation, Hearing (Audition) and Balance, Perception, Altered States of Consciousness, Learning, Operant Conditioning, Cognitive Approach, Memory,Secondary/ learnt/Psychological motives, Emotions, Cognition and Thinking, Thinking, Reasoning, Problem- Solving and Creativity, Personality, Intelligence, Psychopathology, Abnormal Behavior, Psychotherapy, Popular Areas of Psychology, Health Psychology, Consumer Psychology, Sport Psychology, Forensic Psychology
(45 videos, 0 subcategories)

Introduction to forensic Psychology, Pros and cons of a career in Forensic psychology, Forensic psychology and police, Issues of police like use of Excessive force and corruption, PSTR (post shooting traumatic Response), Investigative psychology, Crime scene investigation, Psychological models of Violence, Instincts & violence, Psychoanalytical perspective And rage, Defense mechanisms and Violence, Difference of freudian unconscious and jungian collective unconscious, Behaviorist perspective and Violence, The schedules of reinforcement, Punishment schedules of punishment implications for violence, Social learning theory and Criminal behavior, Moral development and Violence, Bio-psycho-social model, Islamic perspective about violence, NAFS and violence, Treatments for the soul, Criminogenic personality, Borderline personality disorder (bpd), Terrorism and psychopaths, Learning disabilities/mental Retardation and violence, Assessment of personality Disorders, Psychopathy check list-revised, Risk assessment, Treatment of violent behavior / Personality, Group therapy for offenders, Psychotherapies in forensic Settings, Narrative therapy, Solution focused therapy, Scaling questions, Psychotherapy in forensic, Settings and special challenges, Forensic psychotherapy, Violence reduction program, Salient features of violent Reduction program, Victim support, Supportive therapies, Substance misuse treatment Program, Substance misuse treatment Program, Expert witness, Counter terrorism.
(45 videos, 0 subcategories)

Mental health today: a quick look of the picture, the skills & activities of a clinical psychologist, how a clinical psychologist thinks, historical overview of clinical psychology, how clinical psychologists became involved in treatment, models of training in clinical psychology, current issues in clinical psychology, ethical standards for clinical psychologists, the role of research in clinical psychology, the concept of abnormal behavior & mental illness, causes of mental illness: overview of etiology, the process of diagnosis, the concept of psychological assessment in clinical psychology, the clinical interview, the assessment of intelligence and intelligence tests, the use and abuse of psychological testing, the projective personality tests, the observational assessment and its types, the behavioral assessment through interviews, inventories and check lists, the process and accuracy of clinical judgment, methods of improving interpretation and judgment, psychological interventions and their goals, importance of psychotherapy, course of new clinical interventions, nature of specific therapeutic variables, the beginning of psychoanalysis, Psychoanalytic alternatives, client centered therapy, gestalt therapy: methods and procedures, origins and traditional techniques of behavior therapy, cognitive behavioral therapy, group therapy: methods and procedures, family and couples therapy, introduction and history of community psychology, methods of intervention and change in community psychology, introduction and history of health psychology, applications of health psychology, neuropsychology: perspectives and history, methods of neurological assessment, forensic psychology, pediatric and child psychology: history and perspective, interventions & training in pediatric and child Psychology
(0 videos, 0 subcategories)

Historical roots of experimental psychology, Emergence of experimental psychology, what is experimental psychology? Sensation and perception, Psychophysics, Learning, Classical conditioning, Operant conditioning, Memory, Forgetting, Reasoning and problem solving, Thinking, Experimental Research.
(45 videos, 0 subcategories)

Introduction to social psychology, Research process, Designs and methods, The self, Person perception, Attribution, Attribution errors, Social cognition, Attitudes, Attitude formation, Attitude and behavior, Attitude change, Prejudice and Discrimination interpersonal attraction, Intimate relationships, Social influence, Aggression, Reducing aggression, Pro-social behavior, Group behavior, Interpersonal power: leadership, Social psychology in court and clinic.
(45 videos, 0 subcategories)

Introduction to abnormal psyvhology, What is Abnormal Behavior, Psychopathology in Historical Context, Research Methods, Quantitative research designs and Data collection methods, Research Ethics, Causes of abnormal behavior, Causes of psychopathology, Etiological factors of abnormality, Classification and assessment, Diagnosing psychological disorders, Evaluating systems, Assessment of personality, Psychotherapy, Anxiety disorders, Mood disorders, Suicide, Stress, Acute and Posttraumatic stress disorders, Dissociative and somatoform disorders, Personality disorders, Alcoholism and substance related disorders, Schizophrenia, Dementia, Delirium and Amnestic disorders, Mental retardation and developmental disorders, Psychological problems of childhood, Life cycle transitions and adult development.
(45 videos, 0 subcategories)

The nature of personality theory, Personality measurement, Main perspectives, Sigmund Freud: a psychoanalytic theory of personality., Theory of Carl Jung (analytical psychology), Alfred Adler (individual psychology), Karen Horney, Erik Eriksson, Sullivan’s interpersonal Theory, Constitutional psychology, Sheldon’s somatotype theory, Maslow’s theory, Rogers person centered approach, Kelly’s cognitive theory of personality theory, Gordon Allport: a trait theory of personality, Factor analytic trait theory by Raymand Cattell, Henry Murray’s personology, Albert Bandura’s social learning theory, The stimulus response theory of Dollard and Miller, Skinner’s theory of personality, Albert Ellis theory of personality, The grand perfect theory of personality, Perspectives or domains of personality psychology, Personality appraisal, Personality psychology: new directions in the discipline.
(0 videos, 0 subcategories)

Introduction, Methods of educational psychology, Systems and schools of psychology & their bearing on education, Cognitive development, Personal, Social & Emotional development, Individual Differences, Habit formation, Psychology of Motivation, Attention, Nature & theories of learning, Transfer of learning or training, Memory, Intelligence, Creativity, Thinking reasoning & problem solving, Aptitude, Personality, Learning disabilities & learning disabled children, Creating learning environments, Teaching for academic learning, Educating exceptional children, Standardized testing, Classroom assessment and grading, Psychology of adjustment.
(45 videos, 0 subcategories)

Introduction to sport psychology, Confidence in Sport, Selecting Self-Talk Statements, Goal Perspective Theory, The Attributional Model, Internal/External Attributions, Developing Intrinsic Motivation in Sport, Goal Setting in Sport, Principles of Effective Goal Setting, A Team Approach to Setting Goals, Benefits of Youth Sports and Reasons Children Participate Potential Negative Factors Associated with the Youth Sports Experience, Attention and Concentration in Sport, Attention Narrowing, Theories of Personality, The Measurement of Personality, Structured Questionnaires Designed for Athletes, Situational Factors Related to Anxiety and Mood, Anxiety, Arousal, and Stress Relationships, The Multidimensional Nature of Anxiety, Alternative to Inverted-U Theory, Cognitive and Behavioral Interventions, Relaxation Strategies for Sport, Arousal Energizing Strategies, Coach Athlete, and Parent Interaction, Imagery and Sport Performance, Theories of Why Imagery Works, Conceptual Models for Studying Imagery, The Role of Hypnosis in Sports, The Hypnotic Trait Issue, Effectiveness of Psychological Intervention Programs, Ethics in Sport Psychology, Aggression and Violence in Sport, The Catharsis Effect, Audience and Crowd Effects in Sport, Defining Characteristics of Team Cohesion, Athletic Performance, Theories of Leadership, Psychological Benefits of Exercise, The Theory of Planned Behavior, Exercise and the Immune System, Burnout in Athletes, The Psychology of Athletic Injuries, Psycho-physiological Effects of Banned Substances.
(45 videos, 0 subcategories)

Introduction to Health Psychology, Health related Careers, The Function of Nervous System, Function of Endocrine Glands, Digestive and Renal Systems ,Respiratory System, Blood Composition, Soldiers of the Immune System, The Phenomenon of Stress, Factors that lead to Stressful Appraisals, Psychosocial aspects of Stress, Sources of Stress, Measuring Stress, Psychosocial Factors that can modify the impact of Stress on Health, How Stress effects Health, Coping with Stress, Reducing the Potential for Stress, Stress Management, The phenomenon of Pain, its Nature and Types, The Physiology of Pain Perception, Assessing Pain, Dealing with Pain, Adjusting to Chronic Illnesses, The Coping Process in Patients of Chronic Illness, Impact of Different Chronic Conditions, Psychosocial Interventions for People with Chronic Conditions, Coping with and Adapting to High Mortality Illnesses, Psychosocial Interventions for Terminally Ill Patients, Health & Behavior, Secondary Prevention, The Health Belief Model, Nutrition & Health, Weight Control & Diet, Diet Myths, Exercise and Weight Control, Role of Health Psychology
(45 videos, 0 subcategories)

Positive psychology, Introduction,Perspectives on positive psychology, Classification and measures of human strengths, Positive outcomes,Positive Emotions, Happiness and subjective wellbeing,Determinants Of Subjective Well-Being, Emotion Focused Coping, Emotional Intelligence,Socioemotional Selectivity, Self-Efficacy, Optimism, Hope,Positive Development Across The Life Span: Resilience,Resilience In Later Years, Wisdom, Courage, Mindfulness, Flow, Spirituality, Altruism, Gratitude,Measuring Gratitude, Forgiveness, Attachment, Flourishing relationships, Moving Toward Balanced Conceptualizations, Enhancing the Good, Enhancing the Good & Positive Schooling, Positive Schooling, Good Work, A Positive Look at the Future of Psychology.
(44 videos, 0 subcategories)

Introduction, Ancient Philosophy/Psychology in the Sub Continent, Greek Thinkers, Psychology in the 5th to 12thCentury, Renaissance Associationists, Associationists & French Revolution, German Contribution, Industrial Revolution & Russian Contribution, Russian Contribution, Impact of physical sciences on Psychology, Structuralist school of Psychology, Functionalism, European Functionalists, Behaviorism, Neo Behaviorists, Gestalt Psychology & Dynamic Psychology, Historico evolutionary Psychology, Scientific look at Mental Disorders, Sigmund Freud and Psychoanalytic Movement, Carl Yung and Analytical Psychology, Alfred Adler and Individual Psychology, Neo Freudians, Humanistic Psychology, Modern trends in Psychological Treatment, Anti psychiatry Movement, Psychology in the Third World, Psychology in China and Pakistan, Psychology in the 21st Century.
(45 videos, 0 subcategories)

Introduction to Cognitive Psychology,The information processing approach,Cognitive neuro-psychology Information processing in visual cells,Visual sensory memory experiments (continued),Attention,Capacity models,Multimode theory,Automaticity,Automaticity ( judging frequency ),Pattern recognition,Feature analysis,Voice-onset time,Gestalt theory of perception,Object perception,Attention & pattern recognition,Neural networks,Effects of sentence context,Short term working memory,Working memory: an activation model Chunking,The nature of forgetting,Atkinson & shiffrin model,Long term memory,Interference,Recall versus recognition,Long term memory (forgotten memories),Representation of knowledge,Levels of categories,Schema theory,Psychological reality of scripts Applications for studying,Study methods,Mental imagery,Eidetic imagery,Language and thought,Cognitive development,Cognitive development .
(0 videos, 0 subcategories)

Definition and Nature of Developmental Psychology,Difficulties in Study of Developmental Psychology,Prenatal Development, Birth and Neonatal Period, Infancy, Early Childhood, Middle Childhood, Adolescence, Early Adulthood, Middle Adulthood, Late Adulthood, Old Age and Death.
(45 videos, 0 subcategories)

Introduction to Organizational Psychology, Methodologies of Data Collection, Globalization, Defining the Culture, What is Diversity? Ethics, Nature of Organizations, Organizational Culture, Changing Organizational Culture, Reward Systems: Pay, Recognition and Benefits, Perception, Perceptual Defense, Attribution, Impression Management, Personality, Personality Assessment, Attitude,Job Satisfaction, Motivation, Theories of Motivation, Motivation across Cultures,Positive Psychology: Hope, Emotional Intelligence, Self Efficacy, Communication, Decision Making, Participative Decision Making Techniques, Job Stress, Individual Stressors, Effects of Stress, Power and Politics, Groups and Teams, Dysfunctions of Groups, Job Design, Learning OBMOD (Organizational Behavior Modification), Leadership Process, Modern theories of leadership process
(43 videos, 0 subcategories)

What is Environmental Psychology?, Common assumptions of environmental psychology, Theories in Environmental Psychology, Arousal Theories, Stimulus Load, Behavioral Constraint, and Adaptation Level Theories, Environmental Stress Theories ( Ecological Theories), The Present Framework and Future Directions in Environmental Psychology, Elementary Psychophysics, Perception and its Cognitive Basses, Probabilistic Functionalism and Environmental Cognition, Responses to Novel Environments and Environmental Cognition, Characteristics of Cognitive Maps, Environmental Evaluation (Affective Bases of Environmental Evaluation), Environmental Attitudes, Environmental Evaluation, Environmental Attitude Formation, Social Bases of Attitudes, Impact of Environment on Individual (Personality Development and Individual Differences), Murray’s Theory of Personality Development and Interactionist Perspective, Environmental Changes and Stress, Stress As Cause and Effect, Physiology of Stress, General Adaptation Syndrome, Researching Stress: The Environmental Context, Measuring Stressors, Measuring Stress: Psychological Assessment, Environmental And Cultural Variances (Conformity), Attributing Behavior To Persons And Situations, The Study Of Culture, Population and Environment, Impact of Environment on its Incumbents, Urbanization, Problems Related to Crowding, Impact of Population Concentrations among Humans, Crowding and Density Human Experimental Studies, Crowding in Everyday Settings, The Built Environment and Human Adjustment, Prisons, Education Environments, Situational design reconsidered & queuing theory, Energy Use in Homes and Commercial Buildings, Strategies for Saving Energy, Further Plans – Cities and Global Interaction in Reference To Issues Studied, Summing Up Environmental Psychology.
(45 videos, 0 subcategories)

Introduction and Historical Background of gender issues in Psychology, Historical Background: Feminist & Women’s Suffrage Movement, Gender-related research, Research methods for gender issues, Biological differences between genders, Theories of gender development and other approaches, Gender typing and stereotyping, Gender stereotypes, Developmental stages of gender stereotypes, Cultural influence and gender roles, Development of gender role identification, Gender differences in personality, Cognitive differences, Gender and media, Gender: Emotion and motivation, Gender and education, Gender, work and women's empowerment, Gender, work & related issues, Gender and violence, Gender and health, Gender, health and aging, Gender and health promoting behaviours, Gender and heart disease, Gender and cancer, Gender and HIV/Aids, Problems associated with females’ reproductive health, Obesity and weight control, Gender and psychopathology, Feminist therapy, New avenues for research in gender issues
(45 videos, 0 subcategories)

Introduction to Consumer Psychology, Implementing Marketing Concept, Marketing Mix, Customer Value, satisfaction and retention, Consumer Decision making, Consumer Research , Steps in Consumer Research, Quantitative research designs and Data collection methods, Quantitative research Data collection techniques, Qualitative research designs and Data collection methods, Customer Satisfaction measurement, Market Segmentation, Demographic and Psychological Segmentation, Socio-cultural segmentation and use related segmentation, Benefit Segmentation, Hybrid Segmentation Approaches, Environmental Influences, How culture is learnt, Measurement of Culture, Sub-culture, Age and Gender subculture, Social Class, Measurement of social class, Consumer Social Classes, Understanding Personality, Consumer Personality, Trait theory and Self image, Consumer Motivation, Understanding Learning, Instrumental Conditioning Information processing and memory, Attitudes, Attitude Change Strategies, Introduction to consumer decision making, Problem Recognition, Decision and Purchase, Decisions Related to Post Purchase, Marketing Implications of Decisions Related to Post Purchase, Post Purchase Evaluation, Post Purchase Dissonance, Consumerism.
(0 videos, 0 subcategories)

Introduction to cross cultural psychology, Methodology of cross cultural research, Cultural factors in complex decision making, The psychology of morality, Subjective well-being across cultures, Cultural perspectives on the interactions between nutrition, Health, and psychological functioning, Cultural aspects of depressive experience and disorders, Prevalence of schizophrenia and counseling in cross Cultural psychology, Culture and development: developmental Individualism and interrelatedness, Cultural variations in parental support of children's play, Adolescent future orientation: an integrated cultural And ecological perspective, Family: variations and changes across cultures, How death imitates life: cultural influences on Conceptions of death and dying, Subjective culture & stereotyping, Social motives and their development in cultural Context
(45 videos, 0 subcategories)

Introduction, Brief Historical Review, Sub Specializations within the Behavioral Neurosciences, Research in Behavioral Neurosciences, Evolutionary and Genetic Basis of Behavior, Genes and Experience, Research Methods and Techniques of Assessment of Brain Functions, Development of The Nervous System, Basic Neuro-anatomy, Basic Neurochemistry, Brain and Motivational States, Higher Order Brain functions.
(0 videos, 0 subcategories)

Introduction to Psychological Testing, History of Psychological Testing, Test Construction, Item Analysis, Reliability, Validity, Norms, Response Bias, Intelligence and Theories of Intelligence, Intelligence Tests, Test Bias and Testing Special Populations, Testing in Business and Industry, Attitudes, Interest and Values Assessment, Personality Testing, Aptitude and Achievement Tests, Testing in Clinical and Counseling Settings.
(43 videos, 0 subcategories)

Introduction, Historical Background, Goals & Activities of Counseling, Ethical & Legal issues in Counseling, Effective Counselor, Counseling Skills, Listening & Understanding Skills Influencing skills, Focusing & challenging skills, Counseling process, Theory in the Practice of Counseling, Psychoanalytic approaches to counseling, Classical Psychoanalytic Approach, Neo-Freudians, Client-centered approach, Gestalt therapy, Existential therapy, Cognitive approaches to counseling, Transactional analysis, Behavioral approaches, Reality therapy, Groups in counseling, Marriage & family counseling, Career Counseling, Community Counseling & Consulting, Diagnosis & assessment.
(1 videos, 2 subcategories)

SOC
(45 videos, 0 subcategories)

The Origins of Sociology, The Sociological Perspective, Theoretical Paradigms, Sociology as Science, Steps in Sociological Investigation, Social Interaction, Social Groups, Formal Organizations, Culture, Socialization: Human Development, Understanding the Socialization Process, Agents of Socialization, Socialization and the Life Course, Social Control and Deviance, The Social Foundations of Deviance, Explanations of Crime, Social Distribution of Crime: Explanations, Social Stratification: Introduction and Significance, Theories of Class and Stratification, Social Class as Subculture, Social Mobility, The Family: Global Variety, Functions of Family, Family and Marriage in Transition, Gender: A Social Construction, Gender Socialization, Explanations of Gender Inequality, Functions of Schooling, Issues in Education, Population Study and Its Significance, Theory of Population Growth, Population Profile of Pakistan, Implications of Population Growth, Population policy, Environment and Society, Environmental Issues, Social Change, Causes of Social Change, Modernity and Post Modernity
(45 videos, 0 subcategories)

What is Anthropology? The Concept of Culture and the Application of Cultural Anthropology, Major Theories in Cultural Anthropology, Growth of Anthropological Theory, Methods in Cultural Anthropology, Comparative Study of Production, Distribution and Consumption in Different, Parts of the World, Economic Anthropology, Focusing on Language, Obtaining Food in Different Cultures, Relevance of Kinship and Descent, The Role of Family and Marriage in Culture, Gender and Culture, Stratification and Culture, Theories of Stratification, Culture and Change, Political Organization, Psychology and Culture, Ideology and Culture, Associations, Cultures and Societies, Race, Ethnicity and Culture, Culture and Beliefs, Local or Indigenous Knowledge, Anthropology and Development, Cultural Anthropology and Art, Ethics in Anthropology, Relevance of Cultural Anthropology
(1 videos, 2 subcategories)

STA
(45 videos, 0 subcategories)

Course Contents published by HEC: Introduction to Statistics, Descriptive Statistics, Statistics in decision making, Graphical representation of Data Stem-and Leaf plot, Box-Cox plots, Measures of central tendencies and dispersion, Moments of frequency distribution, Counting techniques introduction to probability sample space, events, laws of probability, Conditional probability and Baye’s theorem with application to random variable (Discrete and continuous) Binomial, Poisson, Geometric, Negative Binomial Distributions, Exponential, Gamma and Normal distributions. Regression and Correlation, Estimation and testing of hypotheses, statistical use of elementary packages for explanatory Data analysis
(45 videos, 0 subcategories)

Introduction, Definition and Value of Research, Scientific Methods of Research and its Special Features, Classification of Research, How to select a topic for research? Theory and Research, Concepts, Variables and types of variables, Hypothesis Testing and Characteristics, Review of literature, Conducting a Systematic Literature Review, Theoretical Framework, Problem Definition and research Proposal, The Research Process, Ethical Issues in Research, Measurement of Concepts, Criteria for Good Measurement, Research Design, Survey research, Personal interviewing, Telephone interviewing, Intercept and interviews in malls and other high traffic areas, Self Administered Questionnaires, Tools for data collection, Guidelines for Questionnaire development, Pilot Testing of the questionnaire, Interviewing, Sample and Sampling terminology, Probability and non probability Sampling, Types of probability Sampling, Data Analysis, Data Transformation, Data presentation, The parts of the table, Experimental research, Non reactive research, Use of secondary data, Observation studies/ field research, Historical comparative research, Focus group discussion, Report writing, The Research report, Referencing, APA Format for referencing
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(1 videos, 0 subcategories)

Virtual University