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Advertising & Promotion - MKT621 - VU Video Lectures

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Introduction To Advertising, Growing Importance Of Advertising, Definition Of Advertising, Explanation Of Personal And Non Personal Selling.
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381 Views
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Reasons And Advantages Of Advertising And Its Objectives, Segments Of Advertising, Why To Advertise?, History Of Advertising.
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322 Views
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Classification Of Advertisements, The Elements Of Advertising And Its Impact.
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336 Views
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Advertising And Society, The Relationship And Effect Of Advertising On Society, The Impact Of Advertising On Various Segments Of Society, Ethics In Advertising, Code Of Ethics, The Role Of Advertising As A Marketing Tool, Related Marketing Process.
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319 Views
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What Is Marketing Tools, Assembling Marketing Mix, Five Factors For Assembling Marketing Mix, Components Of Marketing Mix, Product Life Cycle (Plc) Curve.
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303 Views
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Explain The Marketing Tools, Stages Of Plc (Product Life Cycle), Marketing Plan, What Is The Need Of Marketing Plan?, Marketing Demand, Role & Function Of Advertising.
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313 Views
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What Is Advertising Planning?, Advertising Objectives, Types Of Advertising, Target Audience, Process Of Identifying Target Audience, Why Positioning, Positioning Strategies, Seven Approaches To Positioning Strategy.
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283 Views
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Deciding About Positioning Strategy, Identify Competitor, How Are Competitors Perceived & Evaluated By Consumers?, Broad Positioning Rules, Components Of Positioning, Creative Strategies, 7 Steps Of Creative Process, Universal Advertising Standards.
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326 Views
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Advertising Message, Universal Advertising Standards, Designing Message, Advertising Message Format, Advertising Message Structure, Developing Media Plan, Media Plan Execution, Advertising Budget.
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303 Views
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Advertising Budget, The Approach Required To Work Out A Practical And Workable Budget, Advertising With Special Reference To Implementation And Evaluation, Advertising Research, Advertising Research Objectives, Advertising Research Process, Exploratory Or Informal Research, Research Design, Advertising Research Components.
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272 Views
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Advertising Strategy Research, Creative Concept Research, Specific Communication Objectives, Broad Communication Objectives, Advertising Copy Methods, Pre-Testing Advertisements Methods, Print Advertising, Tv & Radio Advertising, Post- Campaign Testing Methods, Inquiry Tests, Sales Test, Recall Test, Recognition Test, Media Research, Media Selection, Vehicle Distribution, Vehicle Exposure, Ad Exposure, Advertising Communication.
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284 Views
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Placement Evaluation Of Advertisement, What Is Concept Testing, What Is Theme Testing, Copy Research, Account Planning, Initial Briefing, At Whom Product Or Service Aimed?, What Are The Buying Motives?, What Is The Distribution Channel?, What Is The Selling Price?.
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308 Views
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Working Of Advertising, 12 Steps To Develop Effective Campaign, Basic Communication Model, Two Way Communication Model, Advertising Communication Model, The Advertiser.
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285 Views
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Advertising Response Hierarchy Models, The Aida Model, Hierarchy Of Effects Model, Innovation-Adoption Model, Information Processing Model.
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307 Views
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Problem Solving Strategies, Procedure To Handle Problems, Who Are Other Audiences Whose Opinions Matter?, Persuasive Advertisement Strategy, Message Orientation, Media Orientation, Eight Principles Apply To Consumer Behavior.
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335 Views
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Principles Applying To Consumer Behaviour, Advertising Apeals, Advertising Execution, Media Mix Decisions, Effective Media Choice Decision, Media Planner’s Objective, Issues To Be Decided, How Scheduling Decision Is Made, Three Approaches Of Scheduling, Tools Used In Deciding Reach, Gross Rating Point (Grp ), Target Rating Point (Trp).
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299 Views
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Creativity In Advertising, Four Rules Of Creativity, The Creative Process, Background In Research, Major Selling Ideas, Using Unique Selling Proposition, Creating A Brand Image, Finding The Inherent Drama, Style Of Selling.
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269 Views
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What Is Copy Writer?, Creativity Vs Profit, Copywriter’s Work, Characteristics Of Copywriter, Importance Of Language.
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333 Views
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Why Advertising, How Does Advertising Help?, Advertising & Market Education, Two Kinds Of Market Education & Two Types Of Market, Effects Of Adopting Market Education Strategy, Techniques Adopted For Market Education, Advertising & Public Relations, How Advertising Differs From Pr, Advertisement Campaigns.
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285 Views
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Methods To Appreciate A Problem, What To Sponsor?, Advertising Media, Categories Of Press, Advantages Of Newspapers, Advantages Of Magazines, Changes In Magazine Industry.
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292 Views
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Important Tool Of Advertising, Types Of Magazines, Types Of Advertising, Television Advertising, Advantage Of Tv T O Other Media, Advantages Of Television Advertising, Limitations Of Television, Ingredients Of A Good Tv Campaign, Forms Of Tv Advertising, Radio Advertising, Disadvantages Of Radio, Measuring Radio Audience, Limitations Of Cable Tv, Transit Advertising, Billboards Advertising, Disadvantages Of Bill Boards.
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409 Views
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Online Advertising, Some Internet Buzzwords, Button Ads, Cost Per Click, Interstitial, Importance Of Online Advertising, Types Of Online Advertising, Challenges Of Online Advertising, Customized Websites.
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322 Views
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Online Advertising, Online Advertising Challenges, Structural Challenges, Tools For Online Advertising, Advertising & Integrated Marketing Communication (Imc), The Promotional Mix, The Tool For Imc Elements, Direct Marketing, Steps Of Direct Marketing Operation, Advantages Of Direct Marketing, Sales Promotion, Features Of Sales Promotion, Promotional Planning Process.
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347 Views
Rated 3
Features Of Sales Promotion, Types Of Sales Promotion Activities, Growing Importance Of Sales Promotion, How To Use Consumer Promotion, How To Use Trade Promotion, Tools Of Trade Promotion.
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287 Views
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What Is Publicity?, The Company’s Inability To Have Control Over Publicity As Compared With Advertising, Power Of Publicity, Advantages Of Publicity, Control Over Publicity, What Is Personal Selling?, Assigning Role To Personal Selling, How Cost Effective Is Each Element?, Role Of Sales Person, Advantages Of Personal Selling, International Advertising, Future Of Global Advertising.
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286 Views
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Analysis Of Marketing Environment, Who Are Your Competitors?, The Target Buyer, Future Of Market Growth.
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282 Views
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What Is Marketing Plan?, How To Make A Successful Marketing Plan?.
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264 Views
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Sales And Marketing Plans, Promoting Business In Low Cost, How To Identify Customers, Buyer Identification.
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286 Views
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How To Be Good Clients, Channel Buyers, Consumer Goods Buyers.
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305 Views
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Client Agency Relationship, How To Keep Clients?, How To Be A Top Account Executive, Key To Manage Advertising Agency.
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269 Views
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The Duty Of Owner Or Boss Of An Advertising Agency, Cardinal Rules For Running An Agency, Advertising Without An Agency, Effective Use Of Money Saving Resources, Evaluating Present Logo, Defining Your Corporate Identity.
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286 Views
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Newspaper Advertising, Who Should Use Newspaper?, Space Costs, Types Of Newspaper Ads, Using Newspapers Space, Newspaper Ads Design Tips.
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273 Views
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Advertising Medium, How To Use Magazines, Cost Of Magazine Advertising, How To Use Radio, Daypart Buying Options, How To Use Television, How Tv Stations Divide Days & Rates, Producing Tv Spots, Appraise Production Company.
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283 Views
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Utility Of Various Media, The Utility Of Radio Tv Newspapers And Magazines, The Use Of Direct Mail As An Important Advertising Tool, Who Should Use Direct Mail?, Rules Of Direct Mai.
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285 Views
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Continuous Tracking, Planning Campaign.
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273 Views
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What Is Seasonal Advertising?, Low Vs. High Involvement, Maximizing Impact, The Web Advertising, Continuous Evaluation, Problem Diagnosis, Measuring Advertising.
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248 Views
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Components Of Advertising, Buy Ology Of Mind, Measures Of Advertising Effectiveness, Using Brand Focused Measures, Making Good Ad Campaigns, Advertising Drugs Is An Art.
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288 Views
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Criticism On Advertising, Should Advertising Be Abolished?.
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267 Views
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Effect Of Advertising, Lessons For Success, Conclusion Of Effect Of Advertising, How To Prompt Awareness, Problem With Media Or The Ad, Creating Design That Sells.
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260 Views
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Creating Effective Design, When To Use Illustrations, Language Of Typography, Some Pointers About Body Copy, Selection Of Computer, Desktop Publishing.
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285 Views
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What Is Worksheets?, Demographics Of Your Target, Target’s Media Usage.
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289 Views
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Glossary Of Advertising, Defincation Of Advertising.
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288 Views
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Concept Of An Ad, How To Develop A Concept Of An Ad?.