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MGT301 - Principles of Marketing - Lecture Handout 32

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Lesson overview and learning objectives:

This Lesson is about integrating the firm’s marketing communication in order to generate synergies between the various elements of communications package. It gives an overview of integrated marketing communication, communication process, different methods to set promotional budget and various promotional tools.

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MGT301 - Principles of Marketing - Lecture Handout 30

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Lesson overview and learning objectives:

Today’s Lesson will cover the roles of retailers and wholesalers in the distribution channel, the major types of retailers, Identify the major types of wholesalers and the marketing decisions facing retailers and wholesalers.

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