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ACC501 - Business Finance - Lecture 1

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The Primary textbook for the course is

  • Essentials of Corporate Finance, by Ross, Westerfield and Jordan, fourth edition, McGraw Hill Publishers, ISBN 0-07-121057-7

Reference books will be

  • Introduction to Finance by Lawrence J. Gitman and Jeff Madura, Addison-Wesley Publishers
  • Foundations of Financial Management by Stanley B. Block and Geoffrey A. Hirt, McGraw Hill Publishers

Course Contents

  • An overview of Financial Environment
  • Financial Statements, Taxes and Cash Flows
  • Time Value of Money and Discounted Cash Flow Valuation
  • Valuation of Stocks and Bonds
  • Net Present Value and other Investment Criteria
  • Capital Investment Decision
  • Risk and Return
  • Cost of Capital
  • Leverage and Capital Structure
  • Raising Capital
  • Working Capital Management
  • Dividends

Finance: A Quick Look

  • Four Basic Areas
  • Business Finance
  • Investments
  • Financial Institutions
  • International Finance

Business Finance

Addresses the following three questions:
  • What long-term investments should the firm engage in?
  • How can the firm raise the money for the required investments?
  • How much short-term cash flow does a company need to pay its bills?


  • Deals with financial assets such as stocks and bonds.
  • It covers the following issues
  • Pricing Financial Assets
  • Associated Risks and Rewards
  • Determining best mixture of financial investment
  • Career opportunities in investment
  • Stock Brokerage
  • Portfolio Management
  • Security Analysis

Financial Institutions

  • Businesses dealing in financial matters
  • Banks and Insurance companies

International Finance

  • Covers international aspects of corporate finance, investment and financial institutions.

MGT301 - Principles of Marketing - Lecture Handout 16

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Lesson overview and learning objectives:

In last Lesson we discussed the Consumer Buying behavior. Today We will discuss business buyer behaviour, types of buying situations, participants in the business buying process, and major influences on business buyers so our today’s topic is:

Read more: MGT301 - Principles of Marketing - Lecture Handout 16