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MGT301 - Principles of Marketing - Lecture Handout 22

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Lesson overview and learning objectives:

In last Lesson we discussed the process of new product development in detail today we will discuss the types of new products new product development process and strategies and stages of Product life cycle.

Read more: MGT301 - Principles of Marketing - Lecture Handout 22

MGT101 - Financial Accounting - I - Lecture Handout 01

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BASIC CONCEPTS OF ACCOUNTING

Learning Objective

The objective of this lecture is to introduce the subject of “Financial Accounting” to the students and give them an idea as to how did accounting develop?

What is Financial Accounting?

It is the maintenance of daily record of All financial transactions in such a manner that it would help in the preparation of suitable information regarding the financial affairs of a business or an individual.

Read more: MGT101 - Financial Accounting - I - Lecture Handout 01