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MGT504 - Organization Theory and Design - Lecture Handout 29

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TYPES OF CHANGE

STRATEGIC TYPES OF CHANGE

Managers can focus on four types of change within organizations to achieve strategic advantage; these four types of changes are summarized in examples: products and services, strategy and structure, culture, and technology. These factors provide an overall context within which the four types of change serve as a competitive wedge to achieve an advantage in the international environment. Each company has a unique configuration of products and services, strategy and structure, culture, and technologies that can be focused fro maximum impact upon the company’s chosen markets.

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MGT301 - Principles of Marketing - Lecture Handout 43

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Lesson overview and learning objectives:

This Lesson examines the social effects of private marketing practices. A marketing system should sense, serve, satisfy consumer needs and improve the quality of consumers’ lives. In working to meet the consumer’s needs, marketers may take some actions that are not approved of by all the consumers or publics within the social sector. Marketing managers must understand the criticism that the marketing function may encounter. By understanding the criticism, the manager is better
prepared to respond to it in a proactive manner. Some of the criticism is justified; some is not. After this Lesson students should be able to Identify the major social criticisms of marketing. Describe the principles of socially responsible marketing. Explain the role of ethics in marketing.

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